SNAPPLE : Marketing Research Brief

1. Position Snapple as a fashion brand and try to re-establish the original brand identity

Did drinking SNAPPLE breed a feeling of pride in the customer ? Does he/she feel that their image
gets enhanced when ssdeen drinking SNAPPLE?
If yes , then we can conclude that customers associate Snapple as a fashion brand and not as a
lifestyle brand. Also , it means that they like to see Snapple stay as a fashion brand.
Transition Snapple to a Life-style brand

Why ? Which brand of healthy juice do you like the most ?

The answers to these will give us an idea of whether Snapple actually has the potential to be a
lifestyle brand. s

In the short term, re-establish Snapple as a fashion brand but in the longer term gradually transition it
to a life-style brand