Exam

Name___________________________________


36.
Referencing the EC Consumer Behavior Model, which of the following is mostly controlled by the sellers?
A)
merchant and intermediary characteristics
B)
product/service characteristics
C)
environmental characteristics
D)
consumer characteristics
Answer:
B
Dif: 2
Type: MC
Page Ref: 429
AACSB:
Objective:

37.
The major infuential factors afecting consumer behavior include
A)
merchant and intermediary factors.
B)
product/service factors.
C)
personal characteristics.
D)
all of the above.
Answer:
D
Dif: 1
Type: MC
Page Ref: 430-431
AACSB:
Objective:

38.
Deciding what product to buy best describes
A)
social shopping.
B)
product brokering.
C)
electronic decision support.
D)
merchant brokering.
Answer:
B
Dif: 2
Type: MC
Page Ref: 432
AACSB:
Objective:

39.
Deciding from whom to buy a product best describes
A)
customer loyalty.
B)
merchant brokering.
C)
product brokering.
D)
electronic branding.
Answer:
B
Dif: 1
Type: MC
Page Ref: 432
AACSB:
Objective:

40.
Each of the following is a major general purchasing-decision model phase except
A)
evaluation of alternatives.
B)
purchase and delivery.
C)
maintenance.
D)
information search.
Answer:
C
Dif: 2
Type: MC
Page Ref: 432
AACSB:
Objective:

41.
A deep commitment to repurchase or repatronize a preferred product/service continually in the future, thereby causing
repetitive same-brand or same brand-set purchasing, despite situational infuences and marketing eforts that have the
potential to cause switching behavior best describes
A)
buyer commitment.
B)
branding.
C)
behavioral targeting.
D)
customer loyalty.
Answer:
D
Dif: 1
Type: MC
Page Ref: 434
AACSB:
Objective:

42.
The psychological status of willingness to depend on another person or organization best describes
A)
trust.
B)
commitment.
C)
behavioral targeting.
D)
dedication.
Answer:
A
Dif: 1
Type: MC
Page Ref: 436
AACSB:
Objective:

43.
The belief that an online website or other digital entities can deliver what they promise so that the recipient trusts them
best defnes
A)
reputation-based system.
B)
online trust.
C)
customer loyalty.
D)
e-trust.
Answer:
B
Dif: 1
Type: MC
Page Ref: 437
AACSB:
Objective:

44.
Systems used to establish trust among members of online communities where parties with no prior knowledge of each
other use the feedback from their peers to assess the trustworthiness of the peers of the community best describes
A)
branded systems.
B)
loyalty-based systems.
C)
review-driven systems.
D)
reputation-based systems.
Answer:
D
Dif: 2
Type: MC
Page Ref: 437
AACSB:
Objective:

45.
Each of the following is a key element for achieving trustworthiness except
A)
competence.
B)
branding.
C)
integrity.
D)
security.
Answer:
B
Dif: 3
Type: MC
Page Ref: 437
AACSB:
Objective:

46.
Basic approaches used in marketing and advertising include each of the following except
A)
mass marketing.
B)
market segmentation.
C)
one-to-one marketing.
D)
market brokering.
Answer:
D
Dif: 2
Type: MC
Page Ref: 438
AACSB:
Objective:

47.
The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal
information best describes
A)
market randomization.
B)
market segmentation.
C)
market selecting.
D)
one-to-one marketing.
Answer:
B
Dif: 2
Type: MC
Page Ref: 438
AACSB:
Objective:

48.
Common criteria used for efective market segmentation include each of the following except
A)
collaborative.
B)
risk core.
C)
proftability.
D)
demographic.
Answer:
A
Dif: 3
Type: MC
Page Ref: 439
AACSB:
Objective:

49.
A marketing method that focuses on building a long-term relationship with customers best defnes
A)
one-to-one marketing.
B)
collaborative marketing.
C)
market segmentation.
D)
relationship marketing.
Answer:
D
Dif: 2
Type: MC
Page Ref: 439
AACSB:
Objective:

50.
Marketing that treats each customer in a unique way best describes
A)
one-to-one marketing.
B)
specialized marketing.
C)
directional marketing.
D)
ubiquitous marketing.
Answer:
A
Dif: 2
Type: MC
Page Ref: 439
AACSB:
Objective:

51.
With mass marketing, the focus is on the
A)
product.
B)
customer.
C)
location.
D)
group.
Answer:
A
Dif: 3
Type: MC
Page Ref: 440
AACSB:
Objective:

52.
Key issues related to one-to-one marketing include each of the following except
A)
collaborative fltering.
B)
decentralization.
C)
behavioral targeting.
D)
personalization.
Answer:
B
Dif: 3
Type: MC
Page Ref: 441
AACSB:
Objective:

53.
The matching of services, products, and advertising content with individual consumers and their preferences best
describes
A)
relational marketing.
B)
personalization.
C)
decentralized marketing.
D)
smart marketing.
Answer:
B
Dif: 2
Type: MC
Page Ref: 441
AACSB:
Objective:

54.
The requirements, preferences, behaviors, and demographic traits of a particular customer best describes
A)
cookie.
B)
customer view.
C)
marketing channel.
D)
user profle.
Answer:
D
Dif: 2
Type: MC
Page Ref: 441
AACSB:
Objective:

55.
A data fle that is placed on a user's hard drive by a remote Web server, frequently without disclosure or the user's
consent, which collects information about the user's activities at a site best describes
A)
trace record.
B)
cookie.
C)
snippet.
D)
blog.
Answer:
B
Dif: 2
Type: MC
Page Ref: 441
AACSB:
Objective:

56.
Targeting that uses information collected about an individual's Web-browsing behavior, such as the pages they have
visited or the searches they have made, to select an advertisement to display to that individual best defnes
A)
collaborative fltering.
B)
customer profling.
C)
segment targeting.
D)
behavioral targeting.
Answer:
D
Dif: 2
Type: MC
Page Ref: 442
AACSB:
Objective:

57.
Which of the following is a market research and personalization method that uses customer data to predict, based on
formulas derived from behavioral sciences, what other products or services a customer may enjoy, extending predictions
to other customers with similar profles?
A)
viral marketing
B)
stickiness
C)
collaborative fltering
D)
search advertising
Answer:
C
Type: MC
Page Ref: 442
AACSB:
Objective:

58.
Methods for identifying users' profles include each of the following except
A)
activity-based fltering.
B)
button-based fltering.
C)
content-based fltering.
D)
rule-based fltering.
Answer:
B
Dif: 3
Type: MC
Page Ref: 443
AACSB:
Objective:

59.
The most important factor for predicting customer online purchasing behavior is
A)
number of orders made.
B)
product information requested.
C)
number of related e-mails.
D)
gender.
Answer:
B
Dif: 3
Type: MC
Page Ref: 445
AACSB:
Objective:

60.
For EC markets, Internet shoppers can be segmented based on
A)
themes of Internet usage.
B)
Web-usage-related lifestyle.
C)
Internet attitude.
D)
all of the above.
Answer:
D
Dif: 1
Type: MC
Page Ref: 446
AACSB:
Objective:

61.
According to research mentioned in the textbook, online shopping segments include
A)
positive technology muddlers.
B)
suspicious learners.
C)
adventurous browsers.
D)
fearful browsers.
Answer:
B
Dif: 3
Type: MC
Page Ref: 446
AACSB:
Objective:

62.
Advantages of online surveys include
A)
privacy and security concerns.
B)
technological competency.
C)
lower overall preparation and administration costs.
D)
variation of the potential respondents.
Answer:
C
Dif: 2
Type: MC
Page Ref: 448
AACSB:
Objective:

63.
Data collection in the Web 2.0 environment includes each of the following except
A)
folksonomy.
B)
polling.
C)
scripting.
D)
chatterbots.
Answer:
C
Dif: 3
Type: MC
Page Ref: 449
AACSB:
Objective:

64.
A record of user activities best defnes
A)
banner.
B)
transaction log.
C)
user profle.
D)
electronic reference point.
Answer:
B
Dif: 2
Type: MC
Page Ref: 449
AACSB:
Objective:

65.
Customer movements on the Internet best describes
A)
Web bugs.
B)
cookies.
C)
clickstream behavior.
D)
Web slugs.
Answer:
C
Dif: 2
Type: MC
Page Ref: 449
AACSB:
Objective:

66.
Tiny graphics fles embedded in e-mail messages and in websites that transmit information about users and their
movements to a Web server best describes
A)
Web monitors.
B)
Web slugs.
C)
Web cookies.
D)
Web bugs.
Answer:
D
Dif: 2
Type: MC
Page Ref: 449
AACSB:
Objective:

67.
Software that gathers user information over an Internet connection without the user's knowledge best defnes
A)
Web mining.
B)
ad-aware.
C)
spyware.
D)
collaborative fltering.
Answer:
C
Dif: 2
Type: MC
Page Ref: 449
AACSB:
Objective:

68.
Data mining techniques for discovering and extracting information from Web documents, exploring both Web content
and Web usage, best defnes
A)
Web mining.
B)
Web brokering.
C)
page fltering.
D)
collaborative fltering.
Answer:
A
Dif: 2
Type: MC
Page Ref: 450
AACSB:
Objective:

69.
An individual's unique physical or behavioral characteristics that can be used to identify an individual precisely best
defnes
A)
Web bugs.
B)
page monitor.
C)
biometrics.
D)
cookies.
Answer:
C
Dif: 2
Type: MC
Page Ref: 451
AACSB:
Objective:

70.
Online marketing, facilitated by the Internet, by which marketers can interact directly with customers, and consumers can
interact with advertisers and vendors best describes
A)
interactive marketing.
B)
online brokering.
C)
market segmenting.
D)
augmented reality.
Answer:
A
Dif: 1
Type: MC
Page Ref: 452
AACSB:
Objective:

71.
The craft of increasing site rank on search engines best describes
A)
search engine optimization.
B)
analytical marketing.
C)
collaborative placement.
D)
page conversion.
Answer:
A
Dif: 2
Type: MC
Page Ref: 459
AACSB:
Objective:

72.
A live direct or indirect view of a physical, real-world environment whose elements are enhanced by computer-generated
sensory input, such as sound or graphics defnes
A)
virtual marketing.
B)
augmented reality.
C)
viral marketing.
D)
interactive video.
Answer:
B
Dif: 3
Type: MC
Page Ref: 464
AACSB:
Objective:

73.
The practice of using computer games to advertise a product, an organization, or a viewpoint best defnes
A)
relationship marketing.
B)
viral video.
C)
advergaming.
D)
behavioral targeting.
Answer:
C
Dif: 2
Type: MC
Page Ref: 464
AACSB:
Objective:

74.
The most popular mobile ad is
A)
ads in mobile videos.
B)
multimedia advertising.
C)
advertising within mobile games.
D)
a short message.
Answer:
D
Dif: 2
Type: MC
Page Ref: 468
AACSB:
Objective:

75.
Basic classes of online campaigns include each of the following except
A)
coupons.
B)
entertainment.
C)
afliation.
D)
rafes.
Answer:
C
Dif: 3
Type: MC
Page Ref: 469
AACSB:
Objective:

76.
Internet campaign objectives include
A)
changing brand image.
B)
enhancing brand loyalty.
C)
stimulating mobile word of mouth.
D)
all of the above.
Answer:
D
Dif: 1
Type: MC
Page Ref: 469
AACSB:
Objective:

77.
An advertising strategy in which customers agree to accept advertising and marketing materials best defnes
A)
localized advertising.
B)
permission advertising.
C)
approval-based marketing.
D)
customer-based marketing.
Answer:
B
Dif: 2
Type: MC
Page Ref: 471
AACSB:
Objective:

78.
A marketing arrangement by which an organization refers consumers to the selling company's website best defnes
A)
afliate network.
B)
afliate brokering.
C)
afliate marketing.
D)
clickstream marketing.
Answer:
C
Dif: 2
Type: MC
Page Ref: 472
AACSB:
Objective:

79.
A free Internet news service that broadcasts personalized news and information, including seminars, in categories
selected by the user, best defnes
A)
Really Simple Syndication.
B)
Webcasting.
C)
Hulu.
D)
interactive video.
Answer:
B
Dif: 2
Type: MC
Page Ref: 473
AACSB:
Objective:

80.
A popular Internet advertising payment model where advertisers pay their host only when the ad is clicked on best
defnes
A)
page pricing.
B)
pay per click.
C)
banner pricing.
D)
itemized click pricing.
Answer:
B
Dif: 2
Type: MC
Page Ref: 473
AACSB:
Objective: