Promotional Topic:

Tanishqs range of
Bridal Collection
1. Introduction to Tanishq
2. Original Logo
3. Recreated Logo
4. Corporate Identity(Stationery)
5. Advertisement
6. Packaging(Ring Box)
7. Web Template Design




CONTENTS

Tanishq is India's largest, most desirable and fastest growing jewellery brand in India. Started in 1995,
Tanishq is the jewellery business group of Titan Industries Ltd - promoted by the TATA group, India's
most respected and widely diversified business conglomerate.


Jewelry is one of the last great commodity frontiers in India; it has remained so because this market is
very fragmented, very unorganized. Tanishq has successfully taken on the challenge of transforming this
frontier into a reliable consumer space by bringing to it all the virtues and benefits that branding
offers".

- Harish Bhat, CEO, Tanishq
Original Logo
Re-created Logo
Logo Meaning

















The recreated logo if looked at closely is a conglomeration of 8 Ts arranged in a circle to give it a jewel like
appearance which justifies its brand name-Tanishq.
The font used it Edwardian Script ITC.
The grey color resembles coal from which diamond is made and the yellow color stands for gold which gives
the logo a composite and complete meaning.
Color values
Three sized logo

Logo has been reduced to show that even after reduction the logo maintains its clarity
Original Size as 100%
25% Reduction of
Original Size
50% Reduction of
Original Size
15
Dimensional logo
Different types
of logo
1. Visiting Card
2. Paper Bag
3. Others

Visiting Card
(88mm/53 mm with necessary crop marks)
Paper Bag
(A4 size)
Corporate
Stationery Sample
POSTER
(Finish size: 14 inches/9
inches)
DANGLER
(Finish size: 10 inches/6
inches)
DANGLER
HOARDING
(Finish size: 20 inches/10
inches)
HOARDING
PRESS AD
Black & White Press Ad:100 cc (one
column = 4 cm)
Size: 16 cm / 25 cm
PRESS AD
PRESS AD
BROCHURE
(Finish size: 27 cm/20cm.
2 fold/3 column.
Landscape format with all necessary crop
marks and fold marks)
Ring Box
(with necessary punch marks and
fold marks)
WEB
TEMPLATE
DESIGN
(1001*768 pixels
Resolution-72 dpi)
WEB TEMPLATE