SEO -What and Why?

What and why of SEO

 We won’t teach you
everything about SEO

Just what YOU NEED

 What is SEO?

Just what YOU NEED

Your Website Here

SEO isn’t magic or voodoo…

SEO is visibility for your

website through disciplined
business practices
Why SEO ?

Customers are
Searching……..

…So Direct them.

SEO Benefits

Targeted
• Pull advertising
• On 24/7
• Indefinite shelf
life
Time is the only
cost
• Active buyers
• Conversion
tracking
• Nimble
3 Keys of SEO
3 Keys of SEO
Can Google see

Your
Website?
3 Keys of SEO
If You Publish

They will
come
3 Keys of SEO
Links connect one
website

to another
How Search Engines
read

Most keyword-rich content

Least important content

Search Engines read
keywords
YOU See

Google Sees
What is SEM?

Paying to
be here
Where do people click?

SEM 20%

SEM
SEO 70% 10%
How do I get there?
Thought Leadership
• Display expertise
• Solve buyer problems
• Generate yourself
• Targeted
• Best Material
• Keywords
Create Content
Content for links
• Wide spread
• Generic
• Outsource
• Quantity for links
• Syndicate
• Keywords
Where do I publish?

Use Social Media

 Turn content into Links
The lifeblood of SEO
Links “vouch” for your website
Quality over quantity
Increase Pagerank
Drives traffic
Keyword-rich anchor text

Incorrect:
• Would you like to buy a boat? Click Here

Correct:
• Would you like to buy a boat?
User Experience
• Purpose

• Natural flow

• Lead your buyers

• Organized internal structure

• Is your website easy to read,

navigate and use?
Website Analytics
• Window into your website

• Track user activity

• Increase conversions

• Keyword data
The Idea Behind
Do In-house if your have
expertise

or simply
Knock
our Doors
WEBTOTAL Services

Happy to
Help
 What we offer

Customized Internet and Digital Media Marketing

Solutions :

From medium to large business with multiple

products and services, our e-Marketing specialists
create a customized solution that involve
conceptualizing and implementing a
comprehensive plan.
 Thank You

contact@WebTotalMarekting.com
bindu@WebTotalMarketing.com