ADVANCE MANAGEMENT

SCIENCE












SHIVANGI
2013
13DM175
Birla Institute of Management and Technology
CASE STUDY SOLUTION: FABRICS AND FALL FASHIONS




SOLUTION TO QUESTION 1














SOLUTION TO QUESTION 2: USE WHOLE OF VELVET STOCK











2. ANALYTICAL HIERARCHY PROCESS:


A) Normlisation of matrix:

Each element is now divided by respective column sum to get Normalised matrix.


Average of each row gives priority vector.



()
()
()


CR is <0.10, inconsistency is acceptable.

CI= 0.0700345
RI= 0.99
CR= 0.0707419


NORMALISATION ON THE BASIS OF PARAMETERS:
A) LYRICS:

As CR is <0.10, inconsistency level is acceptable.
SQUARING METHOD
B) MUSIC:







To arrive at Eigen Vector divide each element of row sum by total sum.
When the difference of Eigen vector from previous Eigen vector is zero till two decimal places, we will take the Eigen Vector as our
Priority Vector.






C) SINGER:







To arrive at Eigen Vector divide each element of row sum by total sum.
When the difference of Eigen vector from previous Eigen vector is zero till two decimal places, we will take the Eigen Vector as our
Priority Vector.





D) ACTORS:
Linear Programming Method
In the LP Method, we will find the priority vector using Linear Programming. This method will be in two Phases.
Lets assume that
Aij = Entry in the ith row and jth column
Wi = Weight of the element i (Row)
i = Error Factor in estimating A
Also,
Xi = Ln (Wi)
Yij = Ln (i)
Zij = |Yij|
The Objective Function Coefficient is to minimise the error, i.e. minimise (Zij).
PHASE 1







PHASE 2







RESULT