ABSTRACT

Title : Effectiveness of price and location to consumers behavior

buying habits and problems of food services within PUP
Campus
Researcher : Nasser M. Ferrer
Degree : Bachelor of Science in Business Administration Major in
Marketing Management
Institution : Polytechnic University of the Philippines (Sta. Mesa)
Year : 2014
Adviser : Prof. Antonio N. Alcantara

The Problem
The study aims to determine the effectiveness of price and location to consumers
behavior buying habits and problems of food services offered within PUP Campus.
Specifically, it wants to answer the following questions:
(1) The demographic profile of the respondents in terms of gender, age, educational
attainment and employment status;
(2) The effectiveness of price and location to the consumers behavior buying habits;
(3) The problems encountered by food services in internal environment (return of
income, profitability, suitability of area to the target market, product spoilage and
its issues concerning to consumers health) and external environment (government
support, threats of chained competitors and continuity of product demand trend)
and;
(4) The alternative courses of action necessary to address the problems encountered
as perceived by the respondents.