Significance of the Study

The result of this study will be beneficial to the retail industry for them to know if they meet the
satisfactory of their customers. They will also have an idea of what people like and what brand to sell to
the end user or consumer. Consumers will become curious due to information they will get from this
research. When they know about milk tea products, they have the power to decide if they will buy milk
tea or not. Popularity of a brand and taste are important.

Future Researchers of this study can use this market research as guide and reference material in
doing their own problem or study. Business Students will learn a competitive advantage and it will also
serve a future reference to inspire them to build their own business someday
.
This study will also enhance the knowledge and entrepreneurial skills of business practitioners.
Lastly, the result of this study will be beneficial to the management so they can improve the way they run
the business.

Review of Related Lit
Foreign Lit: Is this the inventor of bubble tea?
By: Derrick Chang
Theres much speculation on the Internet and elsewhere about the origin of bubble tea. But one tea shop
and one woman are generally accepted as being the true, bona fide creators of this most popular drink.
As a lifelong fan of bubble tea, I was thrilled to meet this woman when I visited her place of work, and
the source of all bubbles teas it would seem, at Chun Shui Tang teahouse in Taichung, Taiwan.
The founder, Liu Han-Chieh, first came up with the idea of serving Chinese tea cold in the early 1980s
after visiting Japan where he saw coffee served cold.
This propelled his fledgling chain into Taiwanese teahouse folklore.
Then, in 1988, his product development manager, Ms. Lin Hsiu Hui, was sitting in a staff meeting and
had brought with her a typical Taiwanese dessert called fen yuan, a sweetened tapioca pudding. Just for
fun she poured the tapioca balls into her Assam iced tea and drank it..
Everyone at the meeting loved the drink and it quickly outsold all of our other iced teas within a couple
of months -- even after 20 years on the menu, bubble tea makes up 80-90 percent of our sales and
Taiwanese are proud of this home-grown drink, says Lin.
Today, bubble tea shops occupy nearly every corner of Taiwans streets. They spread to neighboring
countries like Japan, South Korea and China and then to the rest of the world. Had Lin trademarked the
product, they could have wound up multi-millionaires.
But Lin decided on a different tack.
Our main goals at Chun Shui Tang are to promote Taiwanese tea and tea culture and to develop
innovative products, she says. If we focus on the quality of our products and the teahouse experience,
we are confident our guests will appreciate that and keep coming.
I was invited to join a traditional tea ceremony, performed by a remarkably fluid waitress.
Many overseas Taiwanese make our teahouse their first stop when they step off the plane and their last
stop before heading to the airport, says Lin. They often ask us to expand overseas but we have
resisted.
If there is such a demand from Taiwanese and overseas Chinese for Chun Shui Tangs teas, why not go
Starbucks and expand to satisfy the clientele?
We have over 30 teahouses in Taiwan now but we go to great lengths to find quality staff. It takes up to
six months for a bar worker to learn to make the 80 or so tea drinks on our menu and we want to find
committed staff who really love tea and tea culture, says Lin.
Chun Shui Tang staff employs great precision and only use top-quality ingredients. The teahouse uses
only the highest quality Taiwanese-produced milk and tapioca balls are discarded if cooked for more than
three hours.
Their bubble teas are made to order and are usually shaken, not blended as in other shops. A
refractometer, which measures sweetness in drinks and food, is used to assess the sweetness of each drink
to match the customers specifications.
Think of it like telling a waiter how you would like your steak cooked.
Wildly popular though their bubble teas and snacks are, Lin and her team are not resting on their laurels.
The team has a mandate to produce no less than five new drinks a year and various snacks.
We approach our teas like wine experts; all of our drinks can be paired with snacks and meals we serve.
Even babies like our milk teas.
If babies are digging their teas, its a pretty safe assumption that the future success of Chun Shui Tang is
guaranteed at least for another generation or two.
http://travel.cnn.com/explorations/drink/inventor-bubble-tea-885732
Local Lit: The mad tea party
By Bianca Consunji, Ronna Capili
A CONTINENT full of tea drinkers, the coffee-guzzling Philippines is just starting to catch up with the
rest of its Asian neighbors. But its catching up with a vengeance. In the past year, tea shops have
sprouted up all over the metro, effectively cementing its place as the biggest food/beverage trend of 2011.
More affordable than cold designer coffee, a glass of milk tea every mall visit wont create too much of a
dent on your summer funds. Super went on a tea-drinking spree to find out which ones are the best.
Happy Lemon: Unusually delicious
Why we love it: Four words: Rock salt and cheese. Who wouldve ever thought of ladling a creamy
dollop of cheese on tea, and sprinkling it with salt? Luckily, it works
and were hooked. Since Happy Lemon first opened a few months ago, the Greenhills Promenade branch
has been packed with teens and yuppies looking to get their fix in their small but cheerful store. Others
also hang out to try to get a glimpse of Chris Tiu, one of the owners.
The basics: They have a solid range of milk tea (try it with sago and puff cream, or the roasted version
with adzuki beans and pudding), as well as plenty of lemon and Yakult-based drinks.

The new radicals: Try the limited edition Blueberry Mousse Spin with Popping Boba (the balls feel like
Fruit Gushers in your mouth), or the Italian Blood Orange Black Coffee for a refreshing take on your
regular cup of Joe. And dont forget the Rock Salt and Cheese lineour personal favorite is Cocoa.
Drop by if: Youre feeling adventurous with your teas and on your way to catch the latest summer flick.
Price range: P60 for a regular-sized tea to P100 for large milk teas and other specialty drinks.

Where to find it: 2/F, Promenade, Greenhills Shopping Center Ortigas Ave., Greenhills, San Juan.
Theyre opening in Eastwood and Rockwell soon.
Chatime: The next big thing
Why we love it: Probably the most authentic place for milk tea on our list, Chatime has already gained
quite a following since it opened less than two months ago, despite being located at the out-of-the-way
Pioneer Center. The Taiwan-based franchise is so popular, a second branch just opened at Landmark
Makati, while a third branch in Katipunan is reportedly in the works. The original branch is also a great
place to hang out with friends, with its spiffy white, purple and pink interiors. They have a great selection
of milk teas, smoothies, mousses, and other fruit-based drinks.
The basics: The classic Chatime Roasted Milk Tea is a must-try for newcomers, with its smooth, intense
flavor and generous serving of gooey pearls. But if youre looking to try something new without being
too experimental, be sure to try the Red Bean Milk Tea. The Grass Jelly Milk Tea is also highly
recommended.
The new radicals: Theres a lot to try out, from the Ichiban Roasted Tea Mousse (best with pudding),
Sweetheart Fruit Smoothie, and Brown Rice Green Milk Tea.
Price range: At P55 for a full-sized smoothie to P100 for the largest special milk teas, its cheaper than
most.
Where to find it: 8006 Pioneer St. cor. United St., Pasig City, and Landmark Makati

Serenitea: Classic concoctions
Why we love it: Serenitea made milk tea mainstream in Manila, and were grateful for that. Despite the
sudden mushrooming of tea shops in the city, many still visit the original for the sheer variety of milk
teasAssam, Hokkaido, Okinawa, Wintermelon, Black Dragon the list is endless, so regular patrons
can still play around with flavors to taste their subtle differences. Its milk tea for connoisseurs. Plus, they
serve food.
The basics: Start with the Assam, which is the brands original flavor, before moving on to the ones
named after Japanese capitals. The pearls are exceptional: Cooked to the right chewiness, they dont crush
or clump together easily. Aside from pearls, you can put in egg pudding, red beans, aloe vera or panna
cotta.
The new radicals: Strawberry Toffee and Wintermelon Milk Tea, plus a lot of Yakult-based drinks

Price range: P90 (small) to P105 (large) for milk teas.
Where to find it: G&L Bldg, J. Abad Santos cor. V. Cruz, Little Baguio, San Juan; 268 Aguirre Ave. BF
Homeds Paraaque City; North Greenhills tennis court, San Juan; 74B N. Roxas St. Banawe, Quezon
City; Eastwood Cyber and Fashion Mall, Libis, Quezon City

Moonleaf Tea Shop: In the neighborhood

Why we love it: The homey neighborhood atmosphere where everyone seems to know your name, the
collage of UP student photos and paraphernalia plastered on the walls, and of course, the milk tea.
Students linger over large glasses of tea as baristas busily mix behind the small counters; its a heartening
example of a successful grassroots business.
The basics: The Caramel Milk Tea is the bestseller, but the Hakka, Vanilla, and Wintermelon all earn
raves from bloggers. The house milk tea is sweet, simple, and refreshing.
The new radicals: The small menu means everything is basic, but were not complaining because its all
good.
Price range: The reasonably priced teas come in one size (large). Basic teas go for P45-P55, and milk teas
range from P60 to P70. Best value for money.
Where to find it: 3 Maginhawa St. UP Teachers Village East, Diliman, Quezon City

Kozui Green Tea

Why we love it: They use real Matcha green tea for their concoctions. You wont find a wide range of
milk teas here, but they have a good selection of fruit-based tea drinks. You could also try their Korichios
(like tea Frappuccinos, so to speak).
The basics: The Tapioca Pearl Milk Tea comes in three varieties: Matcha Green Tea, Roasted Green, and
Black Ceylon.
The new radicals: The Kozui Bloom line, milk tea infused with floral flavors such as Paris Rose black tea
and Tokyo Sakura green tea.
Price range: P100 for tall, P115 for grande.
Where to find it: 258-B Tomas Morato Ave. Quezon City

FruiTea Mix

Why we love it: This newcomer caught our eye because of its wide selection of flavors. Like Serenitea,
its for tea connoisseurs who can taste the difference between roasted tea leaves, Oolong, and Jasmine.
Some snacks are served.
The basics: Try the Premium Milk Tea; its richer and bolder than the regular ones, but the Royal and
Roasted Milk Teas are pretty good, too.
The new radicals: Wintermelon and honeydew-flavored milk tea, as well as fruit-based teas (hence the
name) such as Passionfruit, Strawberry Black Tea, and Kiwi Green, as well as Apple Berry and
Honeydew Smash Ice
Price range: P95 for a medium-sized cup, and P105 for large
Where to find it: 57 Connecticut St., Northeast Greenhills, San Juan (beside Konbini)

Bubble Tea

Why we love it: Cute and comfortable, Bubble Tea is noticeably Japanese (other brands are mostly
Taiwanese or Chinese). The restaurant offers more food than tea, which makes it a great hangout with
friends in case you want to linger over snacks. They also have more options for your drinks, such as
Splenda, additional vanilla ice cream, and combination bubblessmall and large pearls in your drink
somehow make it more interesting. Best-sellers also include Takoyaki ball, Okonomiyaki pizza, Yakiniku
beef rice, and Teriyaki chicken doria. Sushi and maki lovers can get their fix with their wide array of
choices, too.
The basics: Basic royal milk tea, taro, green tea, strawberry, almond, coconut, coffee, chocolate
everything is a comforting favorite.
The new radicals: Nothing new, as all the milk tea flavors stick to the safe side. But try their milkshakes
and flavored green teas.
Price range: Its the most expensive of the lot, with prices starting at P115 for a small cup, and P125 for
the large.
Where to find it: Tomas Morato Ave. cor. Dr. Lazcano St., Quezon City; SM Megamall, SM North Edsa

Tea Delite

What we love: For half the price, Tea Delite offers bigger sizes than most milk tea cafes. Its no-
nonsense, so you are sure to get what you came formilk tea. Most spots are simple stalls just big
enough to prepare your drink. The tapioca pearls are a little smaller than the usual sizes and adds a
vanilla-like syrup to the drink. Its much sweeter than the rest and has a bit less of the tea flavor. For its
price, (P45 for an XL) were definitely going to be coming back for more.

http://lifestyle.inquirer.net/1300/the-mad-tea-party

Foreign Study: 6 Amazing Benefits of Tea
By: Kristin Kirkpatrick, M.S., R.D., L.D

Tea can help you in maintaining a healthy weight. A 2011 study in the Journal Obesity found that mice
fed a high fat diet and given compounds found in green tea gained weight at a slower rate than mice that
were not fed the same compounds. The findings from this study suggest that green tea extracts may
actually interfere with fat formation in the body. As a side note: green tea extracts should not be confused
with bottled green tea drinks that may be full of added sugar. To get green tea extracts, opt for the real
deal -- boiling water with a good old-fashioned teabag or loose tea!

Green tea may help you see better. The eye, like any part of the body, can suffer oxidative stress --
making it more prone to disease. What if you could just add some green tea to your daily diet regimen to
combat this? A 2010 study found that components in green tea positively affected the tissues of the eyes,
especially tissue related to the retina. Drink on green tea lovers and protect your precious eyeballs!

White tea can help you look younger! White tea has a very high polyphenol count (that means it's really
good for you), which deliver fabulously gorgeous benefits! A recent studydemonstrated that tea drinkers
may have already found their fountain of youth -- in their mug! In the study, extracts in white tea
inhibited wrinkle production by strengthening elastin and collagen -- two important factors in your
chances of developing what both men and women fear the most -- fine lines and wrinkles. White tea can
keep your joints younger too according to this 2011 study.

Black tea can help to reduce stress levels. Stressed out? A cup of black tea may be just what you need.
One study found that black tea actually helped in reducing levels of the stress hormones in study
participants. The fun does not stop there -- black tea showed yet another benefit related to stress: blood
pressure. As stress goes up, blood pressure does too, putting us at risk for developing a heart attack or
stroke. A study published in the Journal of the American Medical Association found that six months of
black tea consumption lowered systolic blood pressure.

It may help you fight diabetes. A 2010 study reviewing a variety of caffeinated teas found that the
caffeine in tea may help in reducing the overall risk of diabetes.
Tea can make your ticker stronger! One study found that green tea helped to improve endothelial function
rather quickly after consumption but resist the urge to add milk to your tea if you are drinking for better
cardiovascular health! That's because the caseins in milk may actually decrease the cardioprotective
benefits you get from tea according to one study.

The tea-takeaway. You can use tea bags or go loose, drink it hot or drink it cold. Either way, tea is
fabulous -- and so are all of its benefits. For all the tea veterans, keep drinking your way to good health!
For those that have not yet embraced a tea-drinking habit, it's never too late to start brewing a batch!
Explore the various types, flavors, and brands to find your tea-mate.

http://www.huffingtonpost.com/kristin-kirkpatrick-ms-rd-ld/tea-health-benefits_b_3504917.html

Local Study: