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This document discusses the importance of mapping solutions to customer needs, key capabilities, and underlying issues. It outlines connecting customer needs with capabilities and solutions through a linking process to create value scenarios. This process maps stakeholders, market segments, competition, knowledge, and insights to ensure an effective solution.
This document discusses the importance of mapping solutions to customer needs, key capabilities, and underlying issues. It outlines connecting customer needs with capabilities and solutions through a linking process to create value scenarios. This process maps stakeholders, market segments, competition, knowledge, and insights to ensure an effective solution.
This document discusses the importance of mapping solutions to customer needs, key capabilities, and underlying issues. It outlines connecting customer needs with capabilities and solutions through a linking process to create value scenarios. This process maps stakeholders, market segments, competition, knowledge, and insights to ensure an effective solution.
Multiple Capability Value Scenarios Solution Value Scenarios The Linking Process Underlying Issues Underlying Issues Underlying Issues Customer Need Key Capabilities Key Capabilities Key Capabilities Solution Stakeholders Market Segments Competition K n o w l e d g e
N u g g e t s K n o w l e d g e
N u g g e t s
If its not mappedits not a solution! Creating The Linkages