"Career Renegade Is A Game Changer Hell, It's A Life4

FROM THE AUTHOR OF CAREER RENEGADE: HOW TO MAKE A GREAT LIVING DOING WHAT YOU LOVE | JAN 2009
Career Renegade is a game changerhell, its a life

changer! -Karen Salmansohn, bestselling author of Be Happy,
Dammit!
"Through his own compelling story and piles of great advice,
onathan !ields shows how you can pay the "ills "y pursuing
your passion# $f you%re tired of following the herd, and yearn to
go your own way, you need to read this wise, inspiring "oo&#
'ow#" - Daniel H. Pink, New ork !imes bestselling author, "
#hole New $in%, !he "%&entures 'f (ohnny Bunko
Career Renegade hits the "iggest o"stacles people who feel
trapped in their (o"s face head)on###fear of not earning enough
money, deciding what to do ne*t and &nowing how to do it#
onathan !ields% advice is pithy, current and amusing# $%m
impressed with the depth and "readth of this career "oo&! )
(ulie (ansen, author of ou #ant $e to #ork with #ho* an% +
Don,t Know #hat + #ant, But + Know +t,s Not !his

+amn, $ wish $ had this "oo& when $ "ecame a career renegade
in ,--,# $ left a cushy career as ./ mar&eting for several
corporations to do what $ love# 0ad $ "een a"le to learn from
onathan !ields, $ would have made the decision more 1uic&ly
and lived the dream earlier# +on%t wait# 2uy Career Renegade
today and start "uilding a life around your passions. - Da&i%
$eerman S-ott, bestselling author of !he New .ules of
$arketing an% P.
2009 Jonathan Fields. Career Renegade is a registered trademark of Jonathan Fields. All rights reserved. http://www.CareerRenegade.om
Contents
Introduction
PART 1: What Makes You Come Alive?
1. You Dont Have to Be World Class to Make a
World-Class Living
2. Whats Your Secret assion!
PART 2: What Kind o Rene!ade Will You "e?
". #ntroducing the Career $enegade aths
%. &urn Your assion Loose in 'ne()ected laces
*. +ot #n,or-ation! Sell #t.
/. Want to &each! 0()and Your $each
1. 0()loit the 2eed ,or Stu,,
3. 0()loit the 2eed ,or Co--unit4
5. Make #t 0asier ,or eo)le to Do What You Love
16. lanning and rotecting Your 7ision
11. #s the World $ead4 ,or You!
PART #: $o% to Master Your Passion and "uild
World%ide a &ollo%in!
12. 8re You $ead4 ,or the $enegade World!
1". Launching Your 9uest ,or 8uthorit4
1%. +etting Social :nline
1*. Building on Blogging and Social Media
1/. Marketing that Wont Break the ;ank
PART ': let the Revolution "e!in
11. Cultivate the $enegade Mindset
13. Ho< to ;e a $enegade Without 0nding ')
Divorced and enniless
15. Dont Do #t 8lone
26. Hold :n to Your Li,e reserver 'ntil You Can
S<i-
21. Be Your :<n +uru
A((endi): Career Rene!ade Pro!rams
Introduction
#&S ='22Y H:W &H0 C:$:$8&0 grind gets
hold o, 4ou.
B4 the ti-e 4ou graduate college or grad-school> a
-ountain o, de;t kee)s 4ou locked into a ?uest to earn as
-uch as )ossi;le and )a4 o,, 4our loans. With each 4ear>
4ou earn -ore and ,ight 4our <a4 u) the ladder. But> then>
an odd thing ha))ens.
You dont ever get ,ree.
8t so-e )oint> it da<ns on 4ou that the cor)orate-
ladder is reall4 -ore o, a tread-ill. You run ,aster> <ork
harder> cli-;-higher> s<eat -ore ;lood and )ush through
sti,ling ,atigue. But> in the end> all too o,ten> 4oure no ,reer
or ha))ier than the da4 4ou ;egan. #n ,act> ,or -an4> as 4our
li,est4le e()ands to go;;le-u) nearl4 ever4 dollar 4ou -ake>
its ?uite the o))osite.
&he da4-to-da4 stress> relentless )osturing> )olitics>
negotiating and hours s)ent on -inutiae increasingl4 suck
the li,e out o, 4ou. Bod4> -ind and s)irit> slo<l4 and
-ethodicall4 ;eing sucked dr4.
Ma4;e it <ould ;e -ore tolera;le i, 4ou actuall4
cared a;out <hat 4ou did> i, 4ou earned 4our living doing
so-ething 4ou trul4 loved. But> like -illions o, others>
4oure likel4 less than ins)ired ;4 the culture and content o,
the one thing that consu-es hal, o, 4our <aking hours.
Youve got that @sa-e Ao;> di,,erent da4B itch> <here
)ersonal ,ul,ill-ent> )assion and -ission have long ago
taken a ;ackseat to the -ad dash ,or cash.
8nd> 4ou ;egin to <onder i, theres a di,,erent <a4.
What i, 4ou could actuall4 do <hat 4ou love ,or a
living <ithout leaving 4our li,e ;ehind! What i, that -ad-
)assion that ever4one sa4s cant -ake -one4> done
di,,erentl4> could allo< 4ou to -ake a great living! What i,>
no -atter ho< entrenched 4ou are in the li,e 4oure leading>
it <as )ossi;le> ver4 )ossi;le> to e(tract 4oursel, ,ro- a
-iser4-drenched> li,e-sucking Ao; and gro< a ,uture de,ined
not ;4 4our a;ilit4 to endure su,,ering> ;ut ;4 taking the
o))ortunit4 to love <hat 4ou do> enAo4 li,e toda4 and create
an e?uall4 secure to-orro<!
What i, 4ou could reall4 )ull this o,, <ithout ;lo<ing
a)art ever4thing 4ouve <orked so hard to create!
Would 4ou <ant in!
es*
&hen> heres so-ething 4ou should kno<C
#ts entirel4 )ossi;le.
Ho< do # kno<! Because> #ve done it. # <ent ,ro-
si(-,igure> La< $evie<> S0C> -ega-,ir- Manhattan
attorne4 to serial li,est4le entre)reneur> s)eaker> <riter>
-arketing-gun> 4oga-innovator> artist and author. 8long the
<a4> #ve -ade a lot o, great calls and a lot ;ig> ,at> stu)id
-istakes that # like to call @learning e()eriences.B
#ve ;uilt a string o, health and ,itness-co-)anies that
have changed the lives o, tens-o,-thousands o, )eo)le>
hel)ed create -ulti-illion-dollar ;rands> <ritten articles and
stories and contri;uted to ;ooks and national -agaDines>
trained C0:s> taught 4oga to -ovie-stars> cultivated a nice
si(-,igure living and carved out ti-e to ;e <ith -4 <i,e and
)ick u) -4 daughter ,ro- school.
#ve created ;usiness innovations that led to
a))earances in !he New ork !imes, !he #all Street
(ournal, /ntrepreneur.-om, $SNB0, Smart$oney!1,
2orbes.-om, 2ine 3i&ing, !he New ork Post, !he Daily
News, 1ogue, /lle, Self, 2itness, 'utsi%e, $ore and
thousands o, other )u;lications> <e;sites and ;logs.
Wh4 do 4ou care! Because> not too long ago> # <as
4ou. 8nd the single greatest thing that sto))ed -e ,ro-
doing <hat # loved <as the ,ear that #d either end u) )oor or
a ,ailureEor ;oth. What a load o, li,e-sti,ling cra).
My Wake-up Call
#ts ;een a doDen 4ears since # -ade the Au-). # ;egan
as an en,orce-ent attorne4 at the '.S. Securities F
0(change Co--ission in 2e< York> then Au-)ed to a to)
2e< York la<-,ir- as a securitiesGhedge-,und la<4er>
;e,ore -4 ;od4 literall4 reAected -4 career.
#d ;een <orking nearl4 12-hours straight> each one
-ore e(cruciating than the one ;e,ore. But> -issing the
deadline -eant losing H166--illion ,or our client> so #
)ressed on until <e ,inall4 closed the deal. # staggered into a
ca;> )assed out ,or a ,e< hours> then headed straight to -4
doctorIs o,,ice.
His ,ace turned ghostl4-<hite as he gra;;ed -4
hand> <hisked -e through a tea- o, s)ecialists and sent -e
straight to the hos)ital ,or e-ergenc4 surger4.
Weeks o, relentless hours had literall4 colla)sed -4
i--une-s4ste-> allo<ing a so,t;all-siDed in,ection ravage
-4 intestines and eat a hole through the- ,ro- the outside-
in. Within hours> # <as in the :.$.. &hank,ull4> # -ade it
through> ;attered> ;ut on the <a4 to a ,ull recover4. # had
)lent4 o, ti-e to sit around and think <hile # <as healing.
&alk a;out a <ake-u) call.
# needed to ,ind another <a4. &here had to ;e
so-ething -ore.
&<o <eeks later> # sat in -4 o,,ice des)eratel4
scri;;ling on a legal )ad <ith a -ile-<ide s-ile on -4 ,ace.
# couldnt <rite ,ast enough.
What s)illed ,orth <as not legal-Aargon> ;ut> rather a
?uickl4 gro<ing list o, things # thought <ould ;e insanel4-
cool to do ,or a livingEactivities that> at various )oints in
-4 li,e> # had develo)ed a dee)-interest in or -ad-)assion
,or> ;ut relegated to the level o, ho;;4> ;ecause ever4one
else told -e #d never -ake -one4 doing the-.
2onsense.
# <ondered <hat <ould ha))en i, # turned the <ork-
ethic and innovation that landed -e at one o, the -ost elite
la< ,ir-s in the <orld loose on the ?uest to ,igure out ho< to
trans,or- -4 interests and )assions into enough -one4 to
live <ell in the <orld!
With that> an od4sse4 <as ;orn. M4 goal <as three-
,oldJ
Make a great living>
Love <hat # did and
Be around )eo)le # loved.
8nd so # started out on a ne< )ath.
#t took a -assive invest-ent o, ;oth ti-e and
energ4. 8nd> a <illingness to do a lot o, things right> s)end
a lot o, -one4 testing di,,erent ideas and> ad-ittedl4> do a
;unch o, things <rong.
:ver a )eriod o, 4ears> # ;egan to discover certain
)rocesses> ste)s> resources and actions that could trans,or-
nearl4 an4 )assion into a <ells)ring o, -one4.
Building on this kno<ledge> # turnedJ
8 )assion ,or health and ,itness into one o, the -ost
success,ul )ersonal-training ,acilities in the countr4
8 li,elong interest in the -ind-;od4 connection into
a to)-grossing 4oga center and teacher training
institute
8 love o, <riting into a career as an author>
-agaDine contri;utor and )ro-;logger
8 Dest ,or learning and the )s4cholog4 o, )ersuasion
into a ;outi?ue direct--arketing grou)
8 love o, teaching and entre)reneurshi) into -4
career renegade training co-)an4
8 -ad-)assion to love <hat # do and s)end as -uch
ti-e as )ossi;le )la4ing <ith -4 ,a-il4 into a
serious living ;uilt around the li,est4le # hold dear.
*ounds !reat+ ,ut %ill the mone- really ollo%?
=or the last ,e< 4ears> <herever # go> )eo)le <ant to
discover ho< to ;eco-e a career renegade. &he4 all <ant to
kno< ho< to turn so-ething> <hether its knitting> )ainting>
<riting or gro<ing gra)es> into enough cash to call it a
living. 0s)eciall4> <hen ever4one around the- kee)s telling
the- its Aust not )ossi;le.
&he conversation inevita;l4 turns to the t<o giant
?uestions that sto) nearl4 ever4one in their tracksJ
1. What i, the thing that -akes -4 heart sing doesnIt
)a4 enough to su))ort -e!
2. :r> <hat i, it could ;e lucrative> ;ut onl4 i, # <as at
the to) o, the ,ield!
=or -ost )eo)le> this is <here the conversation ends.
Because> there are no eas4 ans<ers. # a- not a ;ig ;eliever
the old @do <hat 4ou love and either the -one4 <ill ,ollo<
or 4oull ;e so da-n ha))4 it <ont -atter an4 -oreB school
o, thought.
# live in 2e< York Cit4. # have a ,a-il4 to su))ort.
# need to earn si(-,igures Aust to scra)e ;4. #ve had to <ork
incredi;l4 hard> think <ildl4 outside o, the ;o( Khell> hal, the
ti-e> #ve had to create -4 o<n ;o( to think outside o,L to
,ind <a4s to -ake the -one4 ,ollo<.
8nd> that> -4 ,riends> is <hat this ;ook is all a;out.
This is not a career.!uide like another/
&he ,ocus here is ?uite di,,erent> ;ecause this ;ook
ans<ers the ?uestion ever4one else avoidsJ <hat a;out the
-one4! #ve read a lot o, ;ooks> ;een to a lot o, se-inars>
s)ent thousands o, dollars and all too o,ten <alked a<a4
anno4ed and let do<n. 8nd # s<ore i, # ever decided to
reveal the tools> techni?ues and resources #d accu-ulated> it
<ould ;e the real deal.
*o+ here0s a short.list o %hat this ,ook is not///
You <ill not ;e ,orced to endure )ages o, ,lu,,4>
,eel-good -u-;o Au-;o> li,es too short.
You <ill not ;e dragged through the litan4 o, ste)s
needed to e()lore> select and ,ind another career that
<ill leave 4ou ,inanciall4 i-)roved> ;ut still
scratching 4our head <ondering <hen 4ou can ?uit
and ,inall4 do so-ething <ith 4our li,e.
You <ill not ;e given a )artial solution and then
)itched the chance to )a4 thousands -ore ,or the
re-aining 2*M o, the )uDDle.
You <ill not ;e given advice ,ro- so-eone <hos
onl4 studied ho< to succeed> ;ut never succeeded at
an4thing other than telling 4ou <hat to do.
You <ill not ;e given the ridiculous instructions to
a;andon ever4one <ho disagrees <ith 4ou or sto)s
4ou ,ro- doing <hats in 4our heart.
You <ill not si-)l4 ;e told stories that leave 4ou
ins)ired> ;ut are devoid o, s)eci,ic> actiona;le ti)s>
tools and techni?ues.
&he si-)le truth is 4ou can turn nearl4 an4 )assion
into a ;ig> ,at hea) o, -one4. Ho<ever> it o,ten re?uires
-ining as)ects o, those )assions 4ou never kne< e(isted or
;ringing the- to li,e in -arkets and <a4s that de,4 the
-ainstrea-.
With nearl4 ever4 -ove #ve -ade> theres ;een an
ar-4 <aiting to tell -e> @4ou cant do that.B #n the
;eginning> #d tr4 to argue. 2o<> # tell the-> @Aust <atch
-e>B and go ahead and do that ver4 thing the4ve convinced
the-selves is undoa;le.
#ve also had the incredi;le ,ortune to -eet and
;e,riend a gro<ing cadre o, like--inded career renegades
over the 4ears. eo)le <ho have enAo4ed si-ilar Aourne4s
and succeeded in -4riad )ursuits> o,ten creating ne<
)ro,essional )aradig-s along the <a4.
#n the )ages that ,ollo<> 4oull -eet a -arried ,ather
o, si( <ho le,t a nearl4 26-4ear career as a re)orter to earn
even -ore -one4 ;logging a;out li,est4les and si-)licit4.
Youll ,ind an o,,ice-<orker <ho turned a ;uried )assion ,or
art into a great living )ainting vine4ards in 2a)a and a visual
artist <ho ,ound an outlet and a serious inco-e in the <orld
o, ;aking. Youll revel along <ith an ortho)edic surgeon
<ho turned a )assion ,or gro<ing co,,ee in Nona> Ha<aii
into a lucrative second career and e()lore ho< a technolog4
sales e(ecutive ;eca-e a )ersonal-develo)-ent )undit.
&hese are Aust a ,e< o, the -an4 case-studies that <ill guide
4our Aourne4.
&his ;ook reveals the ,unda-ental )rinci)als>
strategies> tools and techni?ues that have ,ueled our
collective adventures and ins)ired not onl4 success> ;ut
;oundless )assion and> ,or so-e> e(traordinar4 <ealth.
#n the )ages that ,ollo<> 4ou <ill discoverJ
Ho< to ,ind out i, 4our )assion reall4 can generate a
nice living.
Ho< to -ine> rede)lo4> e()loit> -onetiDe> leverage>
co--oditiDe and re)ur)ose 4our see-ingl4
-one4less-)assion to -ake it generate the inco-e
4ou need.
Ho< to test 4our )assion ,or -arket-de-and and
ada)t or -odi,4 it to ;ring it to li,e in the -ost
lucrative <a4 )ossi;le.
Ho< to ;uild 4our kno<ledge> skills and a;ilities to
a level o, -aster4 ?uickl4 and ine()ensivel4.
Ho< to ;uild on 4our -aster4 to esta;lish 4oursel,
as a kno<n-e()ert and leverage 4our authorit4 to
create econo-ic o))ortunit4.
Ho< to -aster ,ear o, ,ailure> )rogra- 4our -ind
,or success> and cultivate the renegade -indset.
Ho< to convince those 4ou love 4ouIre not insane
and -ake the- enthusiastic a;out 4our career
renegade Aourne4.
Ho< to ;uild 4our renegade-career on the side> until
itIs esta;lished enough ,or 4ou to decide <hether to
Au-) into it ,ull-ti-e.
Ho< to ta) a giant collection o, career renegade
tools> techni?ues> technologies> resources and
<e;sites that <ill dra-aticall4 accelerate 4our ?uest.
Sound like a ;ig )ro-ise! #t is. Li,es too short ,or
s-all ones. Welco-e to the ranks o, the Career $enegade.
PART 1: What Makes You Come
Alive?
123
ou Don4t Ha&e to be
#orl% 0lass to $ake a
#orl%-0lass 3i&ing
M'CH &: &H0 C:2&$8$Y := <hat <eve
;een told ,or the ;etter )art o, our lives> <e do not e(ist
,or the sole )ur)ose o, )a4ing our ;ills> groo-ing our
kids to ;e a;le to do the sa-e> and -a4;e> so-eda4>
retiring to ,inall4 enAo4 our li,e> should <e ever reach
that )oint.
We are here to let our lights shine as ;rightl4 as
)ossi;le> to drink in the Ao4 o, ,riendshi) and ,a-il4> to
serve and ;etter the greater co--unit4> and to ta) into
and ins)ire )assion in ever4thing <e do. We are here to
co-e alive. #n doing so> <e serve as an e(a-)le to
others that a li,e ;e4ond -uddling ;4 is not onl4
)ossi;le> ;ut -andator4.
But> <eve got a )ro;le-. Weve s)ent 4ears or
decades ;elieving the thing or things <e love to do
could never generate enough -one4 to rise a;ove the
level o, a ho;;4. Weve ;ought into the notion that the
a;ilit4 to cash in on 4our )assion is a <a4<ard drea-
,or the gi,ted athletes> -ovie stars> and legends in their
,ields> )eo)le <ho are <orld-class great. 8nd> as -uch
as <e -ight love to )aint> act> )la4 ga-es> or run
-arathons> <ere never )la4ing )ro ;all> ,ronting a
galler4 sho< at Bogosian> or o)ening ,or Bruce at the
+arden.
&his -ight sur)rise 4ou> ;ut> ,or the -ost )art> #
agree.
You <ill )ro;a;l4 never ;eco-e <orld class.
0s)eciall4 i, 4ou are alread4 dee)l4 entrenched in a li,e
and li,est4le that <ould not easil4 su))ort the 4ears or
decades o, h4)er,ocused deli;erate )ractice needed to
attain elite status. :r> i, 4ou have unchangea;le
li-itations that stand ;et<een 4ou and greatness. 8t
,ive ,oot nine and ,ort4-t<o 4ears old> # a- never
)la4ing center ,or the Nnicks.
But> heres the ;ig ne<s> 4ou dont have to ;e
<orld-class great to -ake a great living doing <hat 4ou
love i, 4ou are <illing to ste) outside the ;o(> a))roach
4our )assion di,,erentl4> ,ind innovative <a4s to -ine
that )assion ,or -one4> and <ork like craD4 to -ake it
ha))en.
Runnin! rom the 4a%
#n the last ,e< -onths ;e,ore # le,t the la<> #
;egan to rekindle -4 )assion ,or the stud4 o, the
hu-an ;od4 and its connection to -ove-ent and
-indset. 8s a la<4er> # had e()lored 4oga as a -eans
o, stress -anage-ent> ;ut # <as no<here near
acco-)lished enough to teach it. So> # turned to ,itness>
dra<ing u)on over a decade o, 4ear-round training in
g4-nastics> <hile reading ever4thing # could ,ind on
anato-4 and kinesiolog4.
# earned the ,irst o, -an4 ,itness certi,ications
<hile still )racticing la<> resigned a ,e< <eeks later>
and talked -4 <a4 into a )ersonal training )osition in
an e(clusive ,itness studio on Manhattans '))er 0ast
Side. # got to <ear sneakers and hang out running in
the )ark all da4 <hile learning this ne< trade. # kne<
-4 nest egg ,ro- the la< <ould carr4 -e ,or a;out a
4ear.
&he ,irst ,e< -onths <ere an e4e-o)ener. #
learned that -ost )ersonal trainers -ade ver4 little
-one4 and o,ten le,t the ,ield or <orked other Ao;s to
,ill in the ga)s. #t <as rare that a trainer <ould earn
enough to )a4 rent ,or a studio a)art-ent> let alone
su))ort a ,a-il4 in 2e< York.
Where There0s a Will+ There0s a Pa-da-
# also ,ound> though> that a hand,ul o, )eo)le
<ere a;le to de,ine and di,,erentiate the-selves in a
<a4 that -ade the- -ore success,ul <ith clients> gave
the- -ore satis,action in their careers> and generated
signi,icant si( ,igure inco-es.
# ;egan to ;elieve # could create a ;etter
li,est4le -ousetra). 8nd> even though # <as con,ident
#d never ;e )art o, the elite trainer set> # kne< # could
create a )ersonal ,itness solution that <ould generate
su;stantiall4 -ore -one4 that -ost.
8,ter a;out si( -onths o, learning the ;usiness
hands-on as a trainer and researching the industr4> # le,t
to ;uild a )rivate )ractice> <hile # laid the ground<ork
to launch a ne< ,acilit4. # <anted to create and
environ-ent <here )eo)le could ,eel i--ediatel4
co-,orta;le> even i, the4d never e(ercised. #-ages o,
a ,riendl4 south<estern retreat ca-e to -ind.
:, course> it <asnt long ;e,ore -uch -ore
e()erienced colleagues in the ,itness industr4 ;egan to
ask> @Who do 4ou thin 4ou are to o)en a ,itness ,acilit4
a,ter onl4 -onths in the ;usiness! You cant do that.B
#n ,all 1551> # launched Sedona rivate =itness
in Cedar +rove> 2e< Oerse4> along <ith a -ore
e()erienced ,itness )artner to lend credi;ilit4 and ;ring
start-u) clientele. B4 creating an at-os)here that <as
intentionall4 ho-e4 and develo)ing a ;rand that held
a))eal to educated> a,,luent adults <ho <anted to get
health4 ;ut hated g4-s> Sedona <as a s-ash hit. #t <as
su)er-accessi;le> lu(urious> and results-oriented. While
s-all in siDe> Sedona generated al-ost as -uch training
revenue in one -onth as the average ,ull-siDed health-
clu; earned in a 4ear.
*o Much or Conventional Wisdom
8 ,e< 4ears in> change <as in the air. 8long
<ith the gro<th o, Sedona over the ne(t ,e< 4ears> -4
li,est4le interests and co--it-ents ;egan to evolve. #
<as -arried> living in Manhattan> <orking in 2e<
Oerse4 and> <hile # enAo4ed <hat # did> # reall4 <anted
to ;e ;ack in the cit4. lus> <ith Sedona hu--ing and
the h4)ercreative ele-ent o, the ;usiness c4cle co-ing
to a close> # ;egan to hunger ,or a ne< challenge.
# decided to sell -4 interest in Sedona to )rivate
investors and re,ocus -4 energies. :n the heels o, the
sale> # <as )rett4 con,ident in -4 a;ilit4 to succeed> so
# took so-e ti-e o,,> did a lot o, <riting> and ;egan to
cultivate -4 interest in ;roader -ind-;od4 li,est4les>
<ith a ,ocus on 4oga and <ellness.
8s -4 )ersonal 4oga )ractice develo)ed and -4
,ocus returned to 2e< York> -4 -ind ;egan> once
again> to s)in. &his is ,un> this is cool> this -akes -e
,eel good. &hen the ?uestions ;egan. Can # ;uild on
this ne< -ind-;od4G4oga )assion in a <a4 that <ould
di,,erentiate <hat # do ,ro- <hat ever4one else does!
#, so> does the <orld reall4 need it! 8nd o, course> can
# -ake a living at it and> i, # cant> <ill -4 <i,e leave
-e!
# i--ersed -4sel, -ore dee)l4 in the stud4 o,
4oga> <hile e()loring its )otential ,or generating a
co-,orta;le living. 8t that )oint> -4 <i,e <as
)regnant and> <hile # <as still led ;4 )assion> # needed
to convince -4sel, that the ne(t adventure held the
econo-ic )otential to co-,orta;l4 su))ort a ,a-il4 in
2e< York Cit4. &hats a tall order ,or a recovering
la<4er> let alone a 4ogi.
# learned that <hile a 4oga )ractice <as
e()ansive and )o<er,ul> earning a living as a teacher
<as a rarit4. :nce again> conventional <isdo- said
dont ;other. #ndeed> in #ndia> ,or -uch o, the 4ogic
tradition> teachers <ere aesthetics and ;eggars> <ho
su;sisted on the generosit4 o, others. :nl4 in the last
t<ent4 4ears has 4oga e-erged as a -ore -ainstrea-
)ro,essional )ursuit in its o<n countr4 o, origin. Still> #
sa< the )o<er o, the )ractice> the siDe o, the unta))ed
-arket> and> -ore i-)ortantl4> a s)eci,ic seg-ent that
<as ;eing overlooked. &his <as the o)ening # had ;een
searching ,or.
:n Se)te-;er 16> 2661> # signed the lease ,or
<hat <ould ;eco-e Sonic Yoga 2YC> the ,irst -aAor
Manhattan studio <ith an e-)hasis on )reserving the
)o<er o, 4oga> <hile reducing ;arriers to )artici)ation
,or regular> decidedl4 un,oo,4 gro<n-u)s.
#n seven 4ears since its launch> Sonic Yoga
gre< to ;eco-e the nu-;er-one rated center in 2e<
York Cit4 KCit4-search 266*-2663L and ;oasts one o,
the ;usiest teacher training schools in the 2ortheast.
Was # the ;est trainer or 4oga teacher! 2o)e.
But> # i--ersed -4sel, in ;oth ,ields> ;lended -4
e()erience in the ,itness and li,est4le <orld <ith -4
;ackground in ;usiness> and achieved a level o,
acco-)lish-ent that allo<ed -e to ;e <ell )aid.
8nd> as -4 interests and )assions continued to
e()and to <riting> direct -arketing> s)eaking> and
entre)reneurshi) training> #ve ;een a;le to structure
-4 4oga studio to contri;ute ver4 nicel4 to -4 inco-e
-i(> <hile taking onl4 ,ive to ten hours a <eek o, -4
ti-e. Sounds nice> doesnt it!
2o< lets ,igure out ho< to turn 4our )assion into a
career> renegade st4le.
TW1
#hat4s our Se-ret Passion*
8SN 82 0#+H& Y08$ :LD <hat he or she
loves to do and 4oull get ans<ers like )la4 ;ase;all or
;asket;all> dance> )la4 chess or video ga-es> dress-u)
dolls> )aint> cook> ;uild Lego-houses> or design
chocolate lolli)o)s.
Nids have this a;ilit4 to ta) into <hat AaDDes
the- in a <a4 that adults ,ind i-)ossi;le. So-eti-es
its one thing> so-eti-es -an4. &he4 dont struggle
<ith <hat the4 <ant to do. &he4 Aust ackno<ledge
<hat the4 @loveB to do and ;elieve @i, # love it and # can
do it all # <ant now> <h4 cant # kee) doing it when +
grow up! Wh4 cant it ;e -4 Ao;!B
+ood ?uestion. Wh4 cant it!
&he short ans<er is-it can. But> 4ou -a4 need
to go a;out it in a <a4 that de,ines the -ainstrea-.
&he ;etter )art o, this ;ook is devoted to that )rocess.
Be,ore <e get there> though> <e need to get
reac?uainted <ith e(actl4 <hat it is that -akes 4ou
co-e alive.
# have t<o ?uestions ,or 4ouJ
What activit4 <ould 4ou do ,or ,ree> )urel4 out o, a
sense o, )assion!
#-agine 4ou <oke u) this -orning to a )hone call
sa4ing 4ou had Aust <on the state lotter4. #t <as all
4ours> ;ut there <as one conditionJ You had to
continue to <ork ,or the rest o, 4our li,e and 4ou could
use the -one4 to live on> ;ut not ,und an4 )ro,essional
endeavor. 2o< <hat <ould 4ou do! Write it do<n.
Chances are one or -ore ans<ers Au-)ed out> ,ollo<ed
al-ost i--ediatel4 ;4 that little voice that said> @But> #
could never actuall4 -ake -one4 doing that> so <h4
;other! &his entire ;ook <ill ans<er that ?uestion. #t
<ill reveal renegade )aths designed to ;ring 4our
)assion to li,e in a <a4 that generates real -one4.
So> go ahead and -ake 4our list. Write do<n
activities that -ake 4ou co-e alive> the ones 4oud love
to call 4our living i, 4ou ;elieved the4d trul4 su))ort
4ou. Ma4;e its one thing> -a4;e doDens. 0ither <a4>
Aust do it.
&his list is a great starting )laceP it allo<s 4ou to
e-;ark u)on the ne(t leg o, 4our career Aourne4 <ith
-eaning and Ao4. But there are t<o -ore ele-ents <e
<ant to <ork into the -i(. #ncluding the-> regardless
o, the activit4 4ou choose> <ill go a long <a4 to<ard
ensuring that 4ou not onl4 do so-ething -eaning,ul
and lucrative> ;ut 4ou do it in a <a4 and <ith )eo)le
thatll -ake each da4 a Ao4.
&hose tur;ocharging ele-ents are ,lo< and
)eo)le.
The Po%er o &lo%
# <as a;out eleven or t<elve 4ears old <hen # ;egan to
)aint. # stole a corner o, -4 -o-s ;ase-ent )otter4
<orksho) as -4 o<n and ;egan to e()eri-ent <ith an
old set o, oil )aints -4 grand-other had given -e. #
had no training> ;ut the challenge o, understanding and
<orking <ith this co-)le( -ediu- ,ascinated -e. # set
an old door on to) o, a ,e< ,i,t4 )ound ;o(es o, cla4>
hooked u) an architects s<ing-ar- la-)> and ;egan to
)la4. # ,ound -4sel, s)ending longer and longer in -4
little corner studio> o,ten <ith the entire rest o, the
<orksho) in darkness as # <orked under the light o, the
s<ing-la-).
8s # ;eca-e -ore co-,orta;le )ainting> the
)rocess o, creation took hold and> <ith no da4light to
tell -e <hat ti-e it <as> # <ould literall4 lose da4s to
-4 little corner o, the ;ase-ent> utterl4 consu-ed ;4
-4 e()loration. #t <as through this )rocess that #
;egan to understand the reach and i-)act o, the
e(traordinar4 state o, a;sor)tion that -4 -other <ould
regularl4 esca)e into <hile thro<ing )ots.
:ver the 4ears> # have ;een a;le to cultivate that
sa-e a;sor;ed state through a nu-;er o, di,,erent
activities. 8s a co-)etitive g4-nast in high school> the
-o-ent -4 ,ingers touched the high ;ar> the <orld
around -e ceased to e(ist. #n a <indo<less> college
co-)uter la;> dee) in the creation o, a )rogra-> da4
turned into night and ;ack to da4 in the ;link o, an e4e.
Mountain ;iking ?uickl4 through <inding> rugged trails
;uried dee) in the <oods or cli-;ing the cragg4 ,aces
o, local -ountains delivered -e into a state <here )ast
and ,uture ceased to e(ist. Writing takes -e there> tooJ
8 )lace <here # a- ,ull4 engaged in the <orld> in the
-o-ent> 4et co-)letel4 and utterl4 i--ersed in <hat
athletes and artists have co-e to call @the Done.B
#t <as decades a,ter # ,irst ,elt the thrill o, ;eing
so a;sor;ed that # heard this highl4 a;sor;ed state
descri;ed ;4 ,a-ed cognitive )s4chologist Mihal4
CsiksDent-ihal4i K)ronounced @cheeks-sent--e-highBL
as @,lo<B and learned o, its ele-ents and critical
i-)ortance in ,inding satis,action in ;oth <ork and li,e.
8ccording to CsiksDent-ihal4i> <hile the state
o, ,lo< -a4 occur across a <ide s)ectru- o, activities
and ;e e()erienced di,,erentl4 ;4 each )erson> there are
certain shared ele-ents that -ost o,ten de,ine this
ra)turous state. &hese #ncludeJ
3or&ing toward a clear goal with a well)
defined process5
&he task> ;ig or s-all> -ust ;e clearl4 de,ined and the
ste)s needed to get there -ust ;e laid out in detail or at
least ;e highl4 delineated along the <a4. +etting there
does not have to ;e eas4> ;ut 4ou need to ;e a;le to see>
even ,ro- a distance> <here 4ou are going.
Cultivating deep)concentration5 &he nature o,
the Ao; -ust re?uire and intense sense o, concentration.
0(a-)les <ould ;e a ,ast--oving ga-e like ing-ong
or a g4-nastic routine. #n a <ork setting> leading a
high-stakes> ,ace-to-,ace negotiation> dra,ting a
docu-ent> <riting a ;log )ost> creating a detailed
artistic rendering> or coding a co-)uter ga-e>
ani-ation> or )rogra- <ould ?uali,4.
4ac& a sense of self)consciousness5 You
;eco-e so engaged in the nature o, the <ork that 4ou
are no longer a<are o, 4oursel, ;ut rather ,eel a sense
o, total a;sor)tion in the task. #ts like that old s)orts
adage> @;e the ;all.B
5ltered sense of time5 &i-e see-s to either
stand still o, ,l4 ;4 in the ;link o, an e4e.
6ngoing, direct feed"ac&5 0ither through
)eo)le o, the testa;le nature o, the task> 4ou need
regular enough ,eed;ack to ;e a;le to constantl4 ada)t>
correct course> and -ake )rogress to<ard 4our goal.
=or e(a-)le> <hen <riting a co-)uter )rogra-> 4ou
can constantl4 test> and de;ug to ensure 4ou are on the
right track.
Tas& is highly challenging, "ut doa"le5 &he
task -ust ;e hard enough to ,inish that it re?uires a
signi,icant invest-ent o, 4our attention> resources> and
energ4> leading to the sense o, a;sor)tion. But> it also
has to ;e eas4 enough to allo< 4ou to ;elieve that a
solution is> in ,act> )ossi;le> or else 4oud Aust ,ive u).
Control over the means5 You -ust have the
a;ilit4 to harness the resources to get the Ao; done.
Lack o, control over the -eans to achieve a goal>
<hether its ;een set ;4 4ou or de-anded o, 4ou> is
actuall4 the source o, a huge a-ount o, Ao; stress.
Lets sa4> ,or e(a-)le> 4ou <ere charged <ith )ainting
a house in a <eek ;ut <ere re?uired to use onl4 organic
)aint. #, 4ou had the a;ilit4 to -anu,acture organic
)aint> 4ou <ould not need to rel4 on an4one else to
co-)lete this ver4 challenging task. 0ver4thing 4ou
needed to get the Ao; done <ould ;e <ithin 4our
control. #,> ho<ever> 4ou needed to )urchase the )aint
,ro- an organic )aint -anu,acturer> and the4 <ere
;acked u) that <eek> 4ou <ould have to rel4 on
so-eone else to contri;ute a critical ,actor to the
)rocess. 8nd> i, the4 <ere ;acked u)> 4ou <ould ;e
stuck in li-;o> <aiting ,or the- to do their )art. &his
<ould take 4ou out o, ,lo<.
The activity is meaningful or intrinsically
rewarding "y the very nature of doing itJ While the
end result -ight entitle 4ou to a ;ig outside re<ard> like
a ;onus> raise> or high sale )rice> the essential nature o,
the activit4 is so re<arding that 4ou <ould so it at the
sa-e level> even <ithout the e(tra -otivation o, so-e
kind o, e(ternal )riDe. =or e(a-)le> -ost great artists
dont )aint ,or a )a4check> the4 )aint ;ecause the ver4
)rocess o, )ainting is so <oven into <ho the4 are that
not )ainting <ould ;e akin to not ;reathing.
While not ever4 ele-ent need ;e )resent to
e,,ect a state o, ,lo< the greater nu-;er o, ele-ents>
the dee)er into a state o, ,lo< 4ou <ill ;e delivered.
CsiksDent-ihal4is decades o, research s)eak to
the li,e-enhancing i-)act o, e()loring <a4s to
increasingl4 incor)orate ,lo< into all as)ects o, li,e.
So> <hen 4ou look at 4our list o, things 4oud love to
do ,or a living> ask 4oursel, <hich )ursuits -ost o,ten
deliver 4ou into a state o, ,lo<. 8s 4ou )lot 4our
renegade )ath> kee) those activities in the ,ore,ront o,
4ou -ind.
=lo< is a great e()erience enhancer. But>
e?uall4 i-)ortant to our enAo4-ent o, an4 )ursuit are
the )eo)le around us.
The Po%er o Peo(le
Barring the rare ha))4 her-it>
CsiksDent-ihal4i> also reveals that -ost o, us thrive to
a greater e(tent <hen <e are around others> es)eciall4
like--inded others. Yes> even stressed-out> solitude-
seeking )eo)le. Hu-an ;eings are innatel4 social. But>
who <e are social <ith deter-ines to a large e(tent ho<
satis,ied <e are <ith <hat <e are doing at an4 given
)oint.
When # s)eak # a- o,ten asked a;out the
;ene,its o, ;eing a ;it o, an entre)reneur. eo)le sa4>
@#t -ust ;e a-aDing to have total control over 4our li,e>
to <ork <hen 4ou <ant to> to -ake as -uch as 4ou
<ant> to have control over ever4 as)ect o, 4our Ao;.B
Well get to ho< -uch o, ,act and ,antas4 there is in
that state-ent later> ;ut )eo)le are universall4 sur)rised
<hen # ans<er> @8ctuall4> the ;est )art o, ;eing an
entre)reneur is not the control 4ou gain over <ealth> ;ut
the chance to hand)ick the )eo)le 4ou surround
4oursel, <ith and create an organiDational culture that is
co-)letel4 in s4nc <ith <ho 4ou are.B &ranslation> its
all a;out the BenAa-ins> not the ;enAa-ins.
&he <a4 4ou relate to those around 4ou> and
the4 to 4ou> can not onl4 color> ;ut> in large )art>
de,ine 4our e()erience o, <ork and li,e.
#, 4ou take an identical Ao;> setting> and
)a4check and s<a) in a di,,erent set o, )la4ers> 4our
title -a4 re-ain unchanged> ;ut 4our e()erience o, that
sa-e Ao; ;eco-es radicall4 di,,erent. #ndeed> an 8)ril
2661 stud4 ,ro- the '.N. consulting ,ir-> Chiu-ento>
revealed 1" )ercent o, e-)lo4ees said good
relationshi)s <ith colleagues <ere the ke4 source o, Ao;
enAo4-ent> <hile onl4 %3 )ercent )ointed to -one4.
&his <ould co-e as no sur)rise to 1ital 2rien%s
author and +allu) :rganiDation Work)lace $esearch
and Leadershi) Consulting head> &o- $ath. #n his
,ascinating e()loration o, ,riendshi) ;oth in and out o,
the <ork)lace> he discoveredJ
eo)le <ith a ;est ,riend at <ork are seven-
ti-es -ore likel4 to ;e engaged in their <ork.
Close ,riendshi)s at <ork ;oost e-)lo4ee
satis,action ;4 nearl4 *6 )ercent.
eo)le <ith at least three close ,riends at <ork
<ere %/ )ercent -ore likel4 to ;e e(tre-el4
satis,ied <ith their lives.
Being around a ;oss <as generall4 considered
the least )leasant )art o, the <orkda4. But>
e-)lo4ees <ho are good ,riends <ith their
;osses are -ore than t<ice as likel4 to ;e ha))4
<ith their <ork.
So> <hen # ,inall4 had the chance to choose <ho #
<ould <ork <ith> # <as in heaven. &hat doesnt
-ean # al<a4s chose right> ;ut> at least # chose.
8nd> as 4ou -ight have guessed> <hile # take -4
<ork ver4 seriousl4> # also like to enAo4 -4sel, and
-ake sure others are having ,un along the <a4.
:ver the last ten 4ears> no -atter ho< -uch
stress the ;usiness o, ;eing a -ultitentacled
entre)reneur has created> there has never ;een a da4
<here #ve <oken u) <ishing # didnt have to go to
<ork.
But> <hat i, 4oure not an entre)reneur! What
i, 4ou dont have the a;ilit4 to create the culture o,
hire 4our colleagues! What i, 4our drea- career
Aust ha))ens to e(ist in a )lace <here the culture
and the )eo)le have alread4 ;een chosen and
created- and those )eo)le are not the )eo)le 4ou
<ant to s)end the -aAorit4 o, 4our <aking li,e
<ith!
&<o o)tionsJ +rin and ;ear it and ho)e to rise
into a )osition o, authorit4 ?uickl4 enough to
in,luence the evolution o, 4our organiDations
culture and )eo)le> or choose to Aoin or create a
di,,erent setting <here 4ou either i--ediatel4 -esh
<ith those around 4ou on a -uch dee)er level or
have the a;ilit4 to contri;ute signi,icantl4 to the
hiring and culture -ore ?uickl4.
&here is no such thing as a drea- Ao; <ith a
night-are culture or sta,,. #ts a )ackaged deal.
"rin!in! To!ether 3)(erience+ &lo%+ and
Peo(le
&i-e to ;ring it all together and integrate
e()erience> ,lo<> and )eo)le. :n a )iece o, )a)er>
<rite the ,ollo<ingJ
4ifelong ones. What are the activities or
)ursuits that 4oud love to do as a living ,or the
rest o, 4our li,e i, 4ou ;elieved the4 could earn
4ou enough to live co-,orta;l4 in the <orld!
!low 7enerators. Which activities on this list
have led 4ou into ,lo< states! #, none have> its
)ro;a;l4 a sign that 4ou need to dig dee)er to
,ind activities and )ursuits that o,,er at least
)assing o))ortunities ,or ,lo<.
/ower /eople. What t4)e o, )eo)le and culture
do 4ou ,eel -ost alive around!
2o<> start <ith the ite- on 4ou Li,elong Oones list
thats calling 4ou the strongest and is -ost likel4 to
integrate the ele-ents o, ,lo< and surround 4ou <ith
the t4)e o, )eo)le 4ou love to ;e around. Lets see
ho< <e can turn that into a serious living.
T$R33
+ntro%u-ing the
0areer
.enega%e Paths
=:$ &H0 C8$00$ $020+8D0>
conventional <isdo- is actuall4 a great asset. #t thins
the heard o, co-)etitors> leaving onl4 those <ho
choose to ;laDe their o<n )ath> rather than ,ollo<
anothers. it creates s)ace ,or those <ho lead <ith
)assion to trul4 shine.
Your ,irst challenge is to understand this> to see
conventional <isdo- as si-)l4 the ,irst o, -an4 tests>
the collective )resu-)tions o, other )eo)le <ho have
not ;een a;le to succeed in their o<n ?uests. :r> even
-ore likel4> a re,lection o, an un<illingness to ever
tr4. Nno< this> acce)t it. &hen resolve to -ove ;e4ond
it.
Movin! "e-ond the Mainstream
&his cha)ter <ill introduce 4ou to a nu-;er o,
renegade )aths> a))roaches to turning so-ething that
should> ;4 all rights> -ake 4ou ha))4 ;ut )oor into
so-ething that )uts a s-ile on 4our ,ace and -one4 in
4our ;ank account. =ollo<ing these )aths -a4 -ake
4ou a ;it nervous. But> as Nierkegaard said> @8n(iet4
is the diDDiness o, ,reedo-.B
8s the ;ook un,olds> 4oull also -eet -an4
)eo)le <hove succeeded at <hat 4ou strive to achieve.
8nd> 4oull ,ind a set o, tools that <ill kee) 4ou
-a(i-all4 su))orted> hel) -ini-iDe 4our risk> ;uild
4our kno<ledge and re)utation and guide 4ou through a
gradual )rocess o, evolution.
While the )aths to trans,or-ing a -one4less
)assion into a lucrative ,uture are li-ited onl4 ;4 4our
o<n creativit4> <ell ,ocus in on seven )roven career
renegade )athsJ
$ede)lo4ing 4our )assion in a hungrier -arket
Kcha)ter %L
$e,ocusing and -ining the -ost lucrative
-icro--arkets Kcha)ter %L
0()loiting ga)s in the in,or-ation needed to
e(cel at an activit4 Kcha)ter *L
0()loiting ga)s in education Kcha)ter /L
0()loiting ga)s in gear or -erchandise Kcha)ter
1L
0()loiting ga)s in co--unit4 Kcha)ter 3L
0()loiting ga)s in the <a4 a )ursuit is )rovided
Kcha)ter 5L
&he ,irst and second )aths are a;out discovering
o))ortunities in alternative -arkets or highl4
s)ecialiDed niche -arkets. &he ne(t ,ive )aths ,all
under the u-;rella o, so-ething called e6ploits.
0()loits are career or entre)reneurial o))ortunities that
e(ist due to a need that is not ;eing ,ull4 satis,ied.
0()loits are o,ten the source o, tre-endous econo-ic
re<ard.
&here are -an4 <a4s to )ursue 4our )assion in
a <a4 that is ,inanciall4 re<arding. =or so-e )eo)le>
the a;ove career renegade )aths <ill serve as a )recise
te-)lates ,or success. =or others> the4ll act -ore as
guidelines to ;e ada)ted. Dont ;e sur)rised i, 4our
Aourne4 ;lends as)ects o, a nu-;er o, )aths. Because>
once 4ou ;egin to re-ove the ;linders o, conventional
<isdo-> 4oull ;egin to discover o)tions that -a4 have
;een sitting in ,ront o, 4our nose ,or 4ears.
Click here now to order your copy of
Career Renegade: How To Make A Great
Living Doing What ou Love!
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"Career Renegade Is A Game Changer Hell, It's A Life4

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FROM THE AUTHOR OF CAREER RENEGADE: HOW TO MAKE A GREAT LIVING DOING WHAT YOU LOVE | JAN 2009

Career Renegade is a game changerhell, its a life

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