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  • Marketing Management (First Semester)

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    Asad khan
    21 просмотров19 страниц
    Product mix is a set of all products offered for sales by a particular company. Product line is a broad group of products meant for essentially similar uses.

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    Оригинальное название

    mktg mngmt

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    Product mix is a set of all products offered for sales by a particular company. Product line is a broad group of products meant for essentially similar uses.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    21 просмотров19 страниц

    Marketing Management (First Semester)

    Загружено:

    Asad khan
    Product mix is a set of all products offered for sales by a particular company. Product line is a broad group of products meant for essentially similar uses.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 19

    Marketing Management

    (First Semester)
    Environmental Scanning & Market opportunity
    analysis

     Demographic Environment
     Economic Environment
     Technological Environment
     Political- legal Environment
     Social- cultural Environment
     Geographical characteristics.
    Product Mix

    A set of all products offered for


    sales by a particular company.
    Product line

    A broad group of products which


    are meant for essentially similar
    uses & possess reasonably similar
    physical characteristics, constitute
    & product line

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