E V A L U A T I O N

Write full answers and give each of the graphic design elements a rating from 1-5 (with 5 the highest)
for effectiveness in matching the design to its message. Then give it an overall evaluation and score.
If possible attach a copy of the design to your form.
Name Denise cambray Date 28 01 2014
F o r m a t & a u d i e n c e
What kind of design is it - an advertisement, flyer, CD cover, book jacket, oster, other! Who do yo"
think is the target a"dience - age gro"#gender#conte$t!
%he design is a oster, %he target a"dience is 1& " 'ards female and males it doesn(t say
b"t gives me the imression that its an ad"lts theme))
I c o n o g r a p h y
What images does the designer "se and 'hat do yo" think they symbolise! *re they aroriate!
%he designer "ses the knight on a horse and a "mkin they symbolise medieval events
and +allo'een) %hey are aroriate for 'hat they are advertising)
Score: 1 ! " # "
T y p o g r a p h y
+o' many different fonts can yo" sot! Can yo" name any! What does the style s"ggest! ,s it
aroriate! ,s the message readable!
- different fonts , can see) %he style that it s"ggest is +allo'een style and medieval events)
,ts aroriate for 'hat it is selling aart from 'here they got in a bo$ . book no'/ and the
'ording they got above the bo$ ."se code0 %%%W12 is in different style of fonts to the rest
of the 'ords sho'n it doesn(t seem to go together for 'hat they are selling) %he message is
readable aart from the bottom of the age 'ear its got the 'ords .Dinner 3 %o"rnament/ its
not that clear , don(t kno' 'hether it(s the rint of the ict"re b"t yo" can see that its
blending in 'ith the colo"r on the sides of the "mkin esecially the beginning of the 'ord
Dinner)
Score: 1 ! " # !
$ o % o u r & c h e m e
What are the main colo"rs the designer has "sed! *re they comlementary, contrasting, harmonio"s
or monochromatic! What is the message or mood they s"ggest! ,s it aroriate!
%he main colo"rs being "sed is orange, 'hite, black, silver) %hey are comlementary and
'ork 'ell together for 'hat they are advertising the mood they are s"ggesting that it night
time entertaining by injecting the colo"r dark bl"e black and "tting a moon to let yo" kno'
'hen the event 'ill be on) ,t is aroriate for 'hat they are trying to sell)
Score: 1 ! " # "
L a y o u t
,s there a vis"al hierarchy from largest#most imortant to smallest#least! What is the most eye-
catching element! *re tye and grahics 'ell-balanced! ,s there a strong "nderlying design e)g)
vertical or diagonal blocks! +o' is te$t gro"ed and aligned!
%here is a vis"al hierarchy the largest being the 'ord +allo'een treat to the smallest being
4alid only for the 5ctober 61
st
+allo'een sho') %he tye and grahics are 'ell-balanced it
is 'orking together for 'hat they are advertising, +o'ever as , said in the tyograhy above
the style of font and "sing a bo$ for the 'ord, book no'7 *nd the same style being "sed in
the 'ording above doesn(t go together 'ith the style they are trying to "t across)
Score: 1 ! " # "
O ' e r a % % r a n ( i n g
+o' 'o"ld yo" rate the design8s overall effectiveness in comm"nicating its message to its otential
a"dience and 'hy!
I )ou%d rate the o'era%% e**ecti'ene&& a ! + There i& room to ma(e it more a'ai%a,%e to
target a )ider audience ,y putting an addre&& and phone num,er ,ecau&e not 'ery
one ha& got e-ec& to a computer &o it %o)er& the amo"nt of eole alying for fancy
dress and 'ill "t eole of coming as they don(t 'ont to feel left o"t)
Score: 1 ! " # !