!"#!

$ &'()
**++ ,-'./0" 1234 ,-/5" *6+
78'(9: ;:.4:38$ ;< =>?@+

ABCADEF G:.HI2:J ;:##-'/(85/:' ,K05"#0
JJJ)A"2H:#)(:#
L9:'"M =N?O6PPO*P++ Q8RM =N?O6PPO*P*P
L8S" N :I N
2013 Practice Case Study - CONFIDENTIAL

As part of your Customer Marketing Program you agreed to as part of your last transaction with us, we will develop
a case study highlighting your practices use of a Kelkom communication system to manage your back office
workflow.
We do break with the tradition in marketing of testimonials because they are trite and manufactured. We expect
our case studies to highlight our customers actual use cases and experiences both positive and negative. Real
world experiences you and your office manager(s) would share with colleagues.
The final document will print on your practice letterhead.
Each section below describes key decision processes we want to know about along with some sample answers;
add and delete as you need to describe your answers.

Background & Business Objective - How did you define your communication needs
E.g. We are a long time 15yr+ - customer of the Kelkom workflow communication system.
Our office would not run efficiently without it; its features and panel design a critical to our success
We have a new office and have expanded our use
We inherited the system from the previous tenant in our first office, and appreciated its capabilities
Our front office and surgery managers rely on the system to run the entire patient experience.
Dynamic back office servicing 5 treatment / surgery rooms

Approach - What solutions / technologies did you consider
E.g. Over the years and despite not looking to replace the system, other products were brought to our attention
and all fell short for various reasons (see below)
When we decided to build our own office building 3 yrs ago, different vendor products were suggested, and all fell
short for various reasons relating to ease of use and lack of quick communication and messaging.
Our IT consultant got involved to suggest a more modern system based on software, but even these were not
well thought out and implemented. The products were more a compromise to our efficiency than helpful.
We chose the Kelkom Classic system with 21 buttons; upgraded firmware and panels to 23 buttons as practice
load grew.

Key attributes - Specific features you require
E.g. We require both page communication and workflow control to manage our back office
Reasons
Quick & intuitive message recognition across the room or down the hall
No clutter on PC screens or wide screens to allow service delivery / education focus
Programmable features and functions

Use Experience - What would happen to your practice without a Kelkom solution?
!"#!$ &'()
**++ ,-'./0" 1234 ,-/5" *6+
78'(9: ;:.4:38$ ;< =>?@+

ABCADEF G:.HI2:J ;:##-'/(85/:' ,K05"#0
JJJ)A"2H:#)(:#
L9:'"M =N?O6PPO*P++ Q8RM =N?O6PPO*P*P
L8S" N :I N

2014 Customer Marketing Program

OBJECTIVE
Recognizing that DRs rely heavily on peer-reviewed materials and recommendations from peers, QEMQ offers
interested customers a program to help QEMQ augment the product use information in the market about the
Kelkom product line.
PROGRAM DETAILS
The program offers discount dollars in return for participation at different levels of commitment by the customers.
Discount dollars are applied to open invoices or credited upon acceptance of the materials produced by the
participating customer.

Participation
Level
Description Discount
$$s
B Email response by DR to basic customer inquiry for recommendation.
Photos of system panels installed in locations defined by QEMQ. Photos will
be used in marketing materials and website at the discretion of QEMQ.
$495
A B-level +
Case study describing the practice experience as described in the Case
Study Program Outline document. Case will be used in marketing materials
and website at the discretion of QEMQ.
$795

Quote / Estimate
Date
8/13/2014
Quote #
349
Name / Address
CASCADE PERIODONTICS
19797 VILLAGE OFFICE COURT
BEND, OR
Q-EMQ, INCORPORATED
2200 SUNRISE BLVD SUITE 230
RANCHO CORDOVA, CA 95670
Terms
SPECIAL - SEE BELOW
Rep
HOU...
FOB
FACTORY
Signature
_________________________________...
To indicate acceptance, please sign and FAX to # below.
Phone #
916-344-2400
Fax # 916-344-2424
Total
Subtotal
Sales Tax (0.0%)
Item Description Qty U/M Cost Total
15 STATION KELKOM WORKFLOW COMMUNICATION
SYSTEM.
MPC21ALP DIGITAL CONTROLLER, 21 LOW POWER CHANNELS 1 ea 895.00 895.00T
NK_MPC NetworkedKELKOM MPC - SOFTWARE LICENSE - PAGE
ONLY MODE
1 LIC 995.00 995.00T
WLP21 LOW PROFILE PANEL USER TERMINAL, 21 LIGHTED
KEYS
INCLUDES CUSTOMIZED PANEL LAYOUT DESIGN
@NO CHARGE
DELIVERY 6-8 WEEKS ARO
15 ea 350.00 5,250.00T
PRE-INSTALLATION NETWORK INSTALLATION PACKAGE - CONSISTS OF
600 FT OF CAT3 DATA CABLE AND CAT3 HUBS.
DOES NOT INCLUDE INSTALLATION OR TEST
1 ea 1,995.00 1,995.00T
SYSTEM EQUIPMENT 9,135.00
DISCOUNT CUSTOMER MARKETING PROGRAM DISCOUNT -
CASE STUDY
-795.00 -795.00
DISCOUNT PC CONTROLLER TRADE IN DISCOUNT -400.00 -400.00
TERMS - $6000 DOWN PAYMENT ON AGREEMENT;
BALANCE DUE ON DELIVERY OF EQUIPMENT.
$7,940.00
$7,940.00
$0.00