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PURPLE THURSDAY

2014 TOOLKIT FOR


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The2014PurpleThursdayToolkitisprovidedcourtesyofJBWSinthehopethatpeoplethroughout
NewJerseywillbecomeengagedineortstopreventdomescviolenceandprotectitsvicms.
PURPLE THURSDAY 14 TOOLKIT

C O N T E N T S

INTRODUCTION

IMPLEMENTATION

Statewide Plan for 2014
Primary Target Audience(s) and Rationale
Recommended Timeline for Possible Activities

Recommended Timeline

Sample Materials

PART ONE

College Campus Outreach
Email: Turn Your Campus Purple to Prevent Dating Violence
Flyer: Turn Your Campus Purple
Fact Sheet: Tips to Turn Your Campus Purple
Fact Sheet: VAWA 2014 Campus SaVE Act Summary
Fact Sheet: Education and Training for College Campuses

Business Outreach
Email: Turn Your Business Purple to Prevent Domestic Violence
Flyer: Turn Your Business Purple
Fact Sheet: Tips to Turn Your Business Purple
Fact Sheet: DV Facts with Economic Impact

Supporting Information
Fun Facts About the Color Purple
Photos of JBWS Purple Thursday 13 (not for public release)
Newsletter Announcement
Purple Ribbon Graphic
Purple Ribbon with DVAM Graphic

PART TWO

Social Networking (Still to come)

Media Outreach (Still to come)


INTRODUCTION
Purple Thursday is a fun, creative Domestic Violence Awareness Month (DVAM) activity where
participants use the color purple on Thursday, October 23, 2014, to raise awareness of domestic
violence.

This year, marks the 9
th
annual observance of Purple Thursday by the DC Coalition Against
Domestic Violence, the originators of the day. Their campaign message is simple. Wear as much
or as little purple as you wish and email the photos to them for a chance to win Purple Thursday
prizes (e.g., most spirited, cutest critter, and largest group).
http://www.dccadv.org/img/fck/file/Purple%20Thursday%202013.pdf

In addition to wearing purple, see what some other organizations have done to raise awareness
with the campaign:

In 2007, the state of New York began an annual campaign in October to coincide with
DV campaigns like Purple Thursday. The campaign is called Shine the Light on
Domestic Violence, which seeks to bring the color purple to as many locations in New
York as possible through unique lighting. The central site includes information on the
event, how to participate and even technical details on how to best light a location
purple. The program encourages as many as possible to participate, from college
campuses, to private businesses and
individuals. http://www.opdv.ny.gov/public_awareness/campaigns/shinethelight/shine
thelight13.html

In 2002, multiple SUNY campuses lit many of their towers, buildings and storefronts
with special purple lights to bring awareness as part of New Yorks Shine the Light on
Domestic Violence campaign. The campus encouraged the students to wear purple on a
specific observance day. Buffalo State held a personal care item drive to help create
personal care kits for displaced victims or rape survivors after an examination.
http://newsandevents.buffalostate.edu/news/buffalo-state-goes-purple-promote-
domestic-violence-awareness

In 2011, San Jose, California embraced DVAM and utilized the color purple.
1. The town encouraged its citizens to wear a purple ribbon as part of The Domestic
Violence Awareness Project.
2. West Valley College declared one week in October as Domestic Violence
Awareness Week. During this week, information was prominently displayed in
the campus center and cafeteria.
3. On Purple Thursday, the California State Assembly Select Committee on
Domestic Violence held a two-hour informational hearing.
4. In addition to the prior examples, multiple seminars, film screenings and
productions were held in October to highlight the problem of domestic violence.
http://www.examiner.com/article/hang-your-purple-ribbon-san-jose-october-is-
domestic-violence-awareness-month

Whether by posting photos, creating displays, lighting buildings or public speaking, the desired
result of Purple Thursday is to create public conversations and to engage the communitys
support in our mission to prevent domestic violence. Observing Purple Thursday is a low cost
activity that can complement your agencys existing DVAM activities. Consider recruiting an
intern or volunteer to help. Be creative! Have fun! Share what works!

IMPLEMENTATION

Statewide Plan for 2014

The NJ State Coalition and its member agencies will participate in Purple Thursday as an
opportunity to:
o elevate awareness of DVAM and the issue on local and statewide levels
o focus on positive awareness and prevention
o engage the public in something fun for a serious subject (e.g., breast cancer prevention
pink campaigns)
o provide a coordinated, unified message on DV that can be expanded year over year
o demonstrate single mission among DV programs
o build an audience through social networking

Primary Target Audience(s) and Rationale

College Campus Community (Local Programs)
They are required to do ongoing awareness under VAWAs 2014 Campus SaVE Act
Each county has a college campus which provides the opportunity for consistent
messaging across counties
Students are high users of social media
Grounds and buildings are available for decorating in purple
Student organizations, clubs, and athletic teams provide leadership structure to
facilitate project and an a central place to wear purple
Opportunity to reach diverse populations
Coalition has relationship with NJ Dept. of Higher Education

Corporations/Small Businesses (Local Programs)
Grounds and buildings are available for decorating in purple
Employee organizations provide leadership structure to facilitate project and a
central place to wear purple
Opportunity to reach diverse populations
Many corporate/hospital environments are accustomed to supporting cause
awareness
Small businesses and county offices provide opportunity for grassroots awareness

Media Campaign (State Coalition)
Provides increased awareness and helps to brand the message
Coordinated message for multi-county media outlets
Supports local messaging by adding credibility
Elevates the significance of the awareness campaign

Government Offices (State Coalition)
Grounds and buildings available for decorating in purple
Leadership structure to facilitate project and wearing purple
Opportunity to reach diverse populations



Recommended Timeline


PART ONE

Planning
Receive Purple Thursday 14 Toolkit . by Wednesday, Aug. 13
Define your specific outreach strategy for your county. by Wednesday, Aug. 20
Plan for any agency internal activities for Purple Thursday by Friday, Sept. 5

Campus Outreach Option
Define your target campus audience and identify contacts. by Wednesday, Aug. 20
Personalize campus sample materials with agency name & logo. by Monday, Aug. 25
Begin outreach to college campuses.. by Monday, Aug. 25
Follow-up with campus contacts who did not respond.. by Friday, Sept. 5


Business Outreach Option
Define your target business audience and identify contacts.. by Tuesday, Sept. 2
Personalize business sample materials with agency name & logo.. by Monday, Sept. 9
Begin outreach to businesses by Monday, Sept. 9
Follow-up with business contacts who did not respond. by Monday, Sept. 16


PART TWO

Social Networking
Tips for using social media along with sample posts and timeline are being developed and will be
available in time to promote DVAM and Purple Thursday.


Media Relations
Tips for media relations with sample media outreach materials and timeline are being developed
and will be available in time to promote DVAM and Purple Thursday.

Sample Email to College Campus


Turn Your Campus Purple to Prevent DV

The 2014 VAWA Campus SaVE Act recognizes that colleges and universities play an important
role in assisting victims and the overall prevention of abuse. Heres your chance to join
campuses throughout New Jersey in a fun, low-cost day to address a serious issue.

Thursday, October 23, 2014, is Purple Thursday and a great opportunity for you to turn your
campus purple to spread awareness of domestic and dating abuse. Purple Thursday is an
awareness day observed during Domestic Violence Awareness Month.

Its as easy as simply wearing the color purple! Want to do more? Weve attached Tips for
Turning Your Campus Purple and a sample announcement flyer. Want help fulfilling your SaVE
education and training requirements? We can do that too. See the handout that describes our
education and training programs.

We want to help make this as easy as possible for you. Why not share this information with
student and college leadership groups and leave the creativity to them?

Whether by posting photos of student groups wearing purple, creating information displays,
serving purple cupcakes, or lighting buildings, the goal is to spread campus awareness of this
issue and the resources available in the hopes of preventing intimate partner abuse.

Thank you for creating safe campuses!

We look forward to hearing about your plans for Purple Thursday and how we can help.



TURN OUR CAMPUS PURPLE!
Did You Know?
Females who are 20 - 24 years of age are at the
greatest risk of intimate partner violence.
Partner abuse can include physical, verbal,
emotional, economic, and sexual abuse.
Partner abuse occurs at a comparable rate in
LGBTQ relationships as it does in heterosexual
relationships.
Thursday, October 23rd is
PURPLE THURSDAY
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Victims of partner violence need your support!
Wear Purple and Observe PURPLE THURSDAY!
For more information:
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Turn Your Campus Purple &
Show Your Support for
Victims of Partner Violence
Decorate the campus purple for the day! Anything you can think of
that could use a change of color, from the color of the daily flyers
to the background of announcements on campus monitors! The
greater the saturation the more people who will take notice!
Encourage all your staff to wear purple on the 23
rd
, and host a
social media campaign for the event. Share your photos. Wed love
to post these to highlight your institutions participation. Everyone
would love to see that your school supports the reduction of
partner violence in their community!
Communicate with student organizations, clubs and other groups
to have Purple Thursday be a topic of discussion that week.
Attach our Purple Thursday flyer to e-mails to student leaders and
the general student body for greater distribution on campus.
Do your institutions sports teams have the spirit to support our
cause? Make sure Purple Thursday has a presence at your
sporting events. Have the players be an influential voice in the
discussion and be a role model for everyone. It can all start with
the coaches.
Post and share status updates regarding Purple Thursday on
your Facebook, Twitter or Instagram.
Be creative! Purple glow sticks can be found in local stores for a
low cost, and purple food dye is always fun. Encourage students to
wear a glow stick at night and serve up some purple cupcakes,
purple cream cheese or even purple mashed potatoes.
Promote our cause and your schools groups with a Purple
Thursday bake sale or craft sale where a portion of the proceeds
go to the local domestic violence program.
For more informaon:
VAWA 2014 Campus SaVE Act
As part of the reauthorization of the Violence Against Women Act in 2013, by March 7
th
, 2014,
all post-secondary institutions that participate in Title IV Financial Aid (i.e., Pell Grants,
Stafford Loans, etc.) must make changes in accordance with the Campus Sexual Violence
Elimination Act.
The changes in the SaVE Act focus on new reporting categories for the Annual Security Report,
the expansion and alteration of current definitions used, increases in prevention programs, and
changes in response procedures and victim services. This is a summary of three other
summaries provided by credible organizations, with links provided. Also included is the
language of the SaVE Act as it exists within VAWA.

New Reporting Procedures
Within the current Clery Act, institutions already report statistics on violent crimes such as
sexual assault. However, the ASRs must now include information on domestic violence, dating
violence and stalking if they are reported to campus police. Exact definitions of these new
categories are detailed in the ACE summary.
Victims names are to be withheld in reports.
There are new hate crime categories under SaVE, National Origin, And, Gender Identity.
And these additions must be reflected in the institutions policies.

New Definitions
The definitions for forcible sex offenses, nonforcible sex offenses, domestic violence,
dating violence, and stalking have been expanded and altered under SaVE. The Student
Affairs Today Newsletter Editor, Claudine McCarthy (2013), detailed these new terms.
Forcible sex offenses has been expanded to include, any sexual act directed against another
person, forcibly and/or against that persons will; or not forcibly or against the persons will
where the victim is incapable of giving consent. Nonforcible sex offenses are defined as
unlawful, nonforcible sexual intercourse.
Domestic violence is now any felony or misdemeanor crime committed by a current or
former spouse of the victim; a person the victim has a child with; an individual who lives, or
has lived, with the victim as a spouse, or a person similarly situated to a spouse; and any other
person committing an act against an adult or youth victim who is protected from that persons
acts under the domestic or family violence laws of the jurisdiction.
The term dating violence means violence committed by a person who is, or has been, in a
relationship of a social, romantic or intimate nature with a victim. The existence of such a
relationship is to be determined by the length and type of relationship and the frequency of
interaction.
Stalking is now defined as engaging in conduct directed at an individual that would cause any
reasonable person to fear for her safety or that of others, or that inflicts emotional distress.

Response Procedures
Institutions must now provide details of their response procedures to those reporting an offense,
and these procedures are required to provide prompt, fair and impartial investigations and
outcomes. The officials handling an investigation must receive annual training on how to
conduct such investigations.
Training for new students and employees must include the various statements on what the
definitions of domestic violence and consent are and that the institution prohibits any offenses
involved. Also required in training is how to perform safe interventions for bystanders during an
incident of violence and how to recognize when abuse is occurring (and what can be done to
prevent it). Ongoing awareness and prevention campaigns must also be conducted.
When a case of domestic violence or any crime related to SaVE has been presented to the
institution, information regarding the process must be provided to the accused and accuser.
These include the importance of preserving evidence after an alleged act has occurred, to whom
offenses should be reported to, options regarding law enforcement and campus security for the
victim (e.g., the ability to report to local police, the ability to seek a restraining order),
information for the victim on how the institution will protect their confidentiality and the rights
of all parties involved in a pending case. Both parties have the right to have an advisor be
present at all proceedings and to be informed in writing of the proceedings and outcomes
simultaneously. Information on what sanctions will be imposed as a result of a final
determination in a case must be made available. Please refer to the sources for expanded
information.

Victims Services
The institution is responsible to share information on existing resources for victims, such as
counseling, and their rights. Any person reporting an offense must receive this information in
writing. This also includes a written statement on how their confidentiality will be protected.
The ASR must also make clear how no one, shall retaliate, intimidate, threaten, coerce, or
otherwise discriminate against any individual for exercising their rights and responsibilities.
The information presented is merely a summary of sources from other organizations; it is
recommended that the reader also review these sources.

References
American Council on Education. (n.d.). New requirements imposed by the violence
against women. Retrieved from http://www.acenet.edu/news-
room/Documents/VAWA-Summary.pdf
http://www.acenet.edu/news-room/Documents/VAWA-Summary.pdf

Clery Center for Security on Campus. (n.d.). VAWA reauthorization. Retrieved
from http://clerycenter.org/article/vawa-reauthorization

McCarthy, C. (2013, August 19th). Learn how to comply with vawa reauthorization. Retrieved
from http://www.studentaffairstodaynewsletter.com/article-detail-print/learn-how-to-comply-
with-vawa-reauthorization.aspx
SaVE Act Legislation
http://clerycenter.org/sites/default/files/VAWASaVE_0.pdf


EDUCATION & TRAINING OFFERED ON COLLEGE CAMPUSES

Goal:
To provide students, faculty, and staff access to training and education regarding domestic and
dating violence as defined by the CAMPUS SEXUAL VIOLENCE ELIMINATION ACT (Campus
SaVE Act).

Overview:
Our agency provides didactic training and education opportunities to increase the communitys
awareness and understanding of domestic and dating violence, as well as to encourage and
empower individuals with the tools and information to appropriately respond to domestic and
dating violence, as well as to promote healthy relationships. Programs include lecture,
discussion, as well as case practice. Every participant receives supplemental materials and
additional resources consistent with the program content.

Education for Students:
Our agency offers a variety of topics that give students the opportunity to learn the values and
behaviors found in a healthy relationship, to be able to identify the warning signs of a potentially
abusive or dangerous relationship, to learn the resources and support available to victims and
survivors of dating abuse, to increase the bystander approach when observing abusive and/or
controlling behaviors, and to critically think about the social norms and contexts that contribute
to and perpetuate abusive relationships in our communities.

Training for Faculty and Staff:
Our agency offers a variety of topics that provide professionals with the tools and information to
be able to screen and assess for domestic and dating violence, to respond appropriately to
instances and disclosures of abuse, to provide basic intervention support to victims and
survivors, as well as the tools and skills to hold offenders of abusive behavior accountable.
Providers will gain an understanding in the dynamics of domestic and dating violence, the
challenges and safety risks related to victims ability to leave abusive relationships, and how to
provide basic interventions which include connecting victims and survivors to supportive
services.

Training for Campus Security:
Campus security officers are frontline responders to domestic and dating violence on college
campuses. Our agency offers a variety of topics to assist security officers in developing
appropriate responses to incidents of violence and abuse on campus. Topics may include
understanding victims rights and the procedures for obtaining a Restraining Order, providing
trauma-informed interventions, collaborating with advocacy and supportive services, working
with survivors to help implement safety plans to protect themselves and the campus community.


Sample Email to Businesses


Turn Your Business Purple to Prevent DV


Businesses play an important role in promoting safe and healthy communities. Heres your
chance to join businesses throughout New Jersey in a fun, low-cost day to address a serious
issue.

Thursday, October 23, 2014, is Purple Thursday and a great opportunity for you to turn your
business purple to spread awareness of domestic and dating abuse. Purple Thursday is an
awareness day observed during Domestic Violence Awareness Month.

Its as easy as simply wearing the color purple! Want to do more? Weve attached Tips for
Turning Your Business Purple and a sample announcement flyer.

We want to help make this as easy and fun as possible for you. Use your creativity!

Whether by posting photos of employee groups wearing purple on social media, creating
literature displays, serving purple cupcakes, wearing purple lapel ribbons, organizing a
collection for our shelter, or lighting buildings purple, the goal is to spread public awareness of
this issue and the resources available in the hopes of preventing intimate partner abuse.

Thank you for creating safe communities!

We look forward to hearing about your plans for Purple Thursday and how we can help.





TURN OUR BUSINESS PURPLE!
Did You Know?
Domestic abuse can include physical, verbal,
emotional, economic, and sexual abuse.
An estimated 1.3 million women are victims of
physical assault by an intimate partner each
year.
Children who witness domestic violence are at
risk of being harmed.
Thursday, October 23rd is
PURPLE THURSDAY
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Victims of domestic and dating violence need your support!
Wear Purple and Observe PURPLE THURSDAY!
For More Information:
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Encourage your staff to wear purple on October 23
rd
,
offer incentives such as Wear Jeans with Purple, or
offer an edible treat for all purple employees.
Have your dining services serve cookies or cupcakes
with purple icing.
Post photos of your purple employees and share
with us so everyone who sees our social media
pages will know that your company supports our
cause!
Request materials for display in your organization;
posters, pamphlets and business cards will help
spread knowledge of our non-profits mission to
prevent domestic violence. Someone you know might
need our help.
Support the prevention of domestic violence by
gathering donations on behalf of our agency. An
example for small businesses is to promote a one
day 10% campaign, where your business donates
10% of Purple Thursdays revenue to support our
mission.
Sponsor a collection drive on behalf of the families
living in the safe house.
Be creative! Anything you do to support Purple
Thursday becomes an integral part in spreading
awareness of domestic violence and the services
available to those currently suffering.
Turn Your Business Purple &
Show Your Support for
Victims of Domestic Violence
For More Informaon:
WHY IT MATTERS
Domestic violence is the willful intimidation, physical assault, battery, sexual assault, and/or other abusive
behavior perpetrated by an intimate partner against another. It is an epidemic affecting individuals in every
community, regardless of age, economic status, race, religion, nationality or educational background.
Violence against women is often accompanied by emotionally abusive and controlling behavior, and thus is
part of a systematic pattern of dominance and control. Domestic violence results in physical injury,
psychological trauma, and sometimes death. The consequences of domestic violence can cross generations
and truly last a lifetime.
DOMESTIC VIOLENCE FACTS
NCADV Public Policy Office 1633 Q St NW # 210 Washington, DC 20009 (202) 745-1211 Fax: (202) 745-0088 publicpolicy@ncadv.org
SEXUAL ASSAULT AND STALKING
One in 6 women and 1 in 33 men have
experienced an attempted or completed rape.
10

Nearly 7.8 million women have been raped by
an intimate partner at some point in their lives.
11

Sexual assault or forced sex occurs in
approxi mat el y 40-45% of bat t eri ng
relationships.
12

1 in 12 women and 1 in 45 men have been
stalked in their lifetime.
13

81% of women stalked by a current or former
intimate partner are also physically assaulted by
that partner; 31% are also sexually assaulted by
that partner.
13

CHILDREN WHO WITNESS
Witnessing violence between ones parents
or caretakers is the strongest risk factor of
transmitting violent behavior from one
generation to the next.
7

Boys who witness domestic violence are
twice as likely to abuse their own partners
and children when they become adults.
8

30% to 60% of perpetrators of intimate
partner violence also abuse children in the
household.
9

HOMICIDE AND INJURY
Almost one-third of female homicide victims that
are reported in police records are killed by an intimate
partner.
14

In 70-80% of intimate partner homicides, no matter
which partner was killed, the man physically abused
the woman before the murder.
12

Less than one-fifth of victims reporting an injury from
intimate partner violence sought medical treatment
following the injury.
15

Intimate partner violence results in more than 18.5
million mental health care visits each year.
16

One in every four women will experience domestic violence in her lifetime.
1

An estimated 1.3 million women are victims of physical assault by an intimate partner each year.
2

85% of domestic violence victims are women.
3

Historically, females have been most often victimized by someone they knew.
4

Females who are 20-24 years of age are at the greatest risk of nonfatal intimate partner violence.
5

Most cases of domestic violence are never reported to the police.
6

DID YOU KNOW?
The cost of intimate partner violence exceeds
$5.8 billion each year, $4.1 billion of which is for
direct medical and mental health services.
17


Victims of intimate partner violence lost almost 8
million days of paid work because of the violence
perpetrated against them by current or former
husbands, boyfriends and dates. This loss is the
equivalent of more than 32,000 full-time jobs and
almost 5.6 million days of household productivity
as a result of violence.
17


There are 16,800 homicides and $2.2 million
(medically treated) injuries due to intimate partner
violence annually, which costs $37 billion.
18

ECONOMIC IMPACT
SOURCES 7/07
1
Tjaden, Patricia & Thoennes, Nancy. National Institute of Justice and the Centers of Disease Control and Prevention, Extent, Nature and Consequences of Intimate Partner Violence: Findings from the National
Violence Against Women Survey, (2000).
2
Costs of Intimate Partner Violence Against Women in the United States. 2003. Centers for Disease Control and Prevention, National Centers for Injury Prevention and Control. Atlanta, GA.
3
Bureau of Justice Statistics Crime Data Brief, Intimate Partner Violence, 1993-2001, February 2003.
4
U.S. Department of Justice, Bureau of Justice Statistics, Criminal Victimization, 2005, September 2006.
5
U.S. Department of Justice, Bureau of Justice Statistics, Intimate Partner Violence in the United States, December 2006.
6
Frieze, I.H., Browne, A. (1989) Violence in Marriage. In L.E. Ohlin & M. H. Tonry (eds.) Family Violence. Chicago, IL: University of Chicago Press.
7
Break the Cycle. (2006). Startling Statistics. http://www.breakthecycle.org/html%20files/I_4a_startstatis.htm.

8
Strauss, Gelles, and Smith, Physical Violence in American Families: Risk Factors and Adaptations to Violence in 8,145 Families. Transaction Publishers (1990).
9
Edelson, J.L. (1999). The Overlap Between Child Maltreatment and Woman Battering. Violence Against Women. 5:134-154.
10
U.S. Department of Justice, Prevalence, Incidence, and Consequences of Violence Against Women, November 1998.

11
Costs of Intimate Partner Violence Against Women in the United States. 2003. Centers for Disease Control and Prevention, National Centers for Injury Prevention and Control. Atlanta, GA.
12
Campbell, et al. (2003). Assessing Risk Factors for Intimate Partner Homicide. Intimate Partner Homicide, NIJ Journal, 250, 14-19. Washington, D.C.: National Institute of Justice, U.S. Department of Justice.
13
Tjaden, Patricia & Thoennes, Nancy. (1998). Stalking in America. National Institute for Justice.
14
Federal Bureau of Investigation, Uniform Crime Reports Crime in the United States, 2000, (2001).
15
U.S. Department of Justice, Bureau of Justice Statistics, Intimate Partner Violence in the United States, December 2006.
16
Costs of Intimate Partner Violence Against Women in the United States. 2003. Centers for Disease Control and Prevention, National Centers for Injury Prevention and Control. Atlanta, GA.
Tjaden, Patricia & Thoennes, Nancy.
17
Costs of Intimate Partner Violence Against Women in the United States. 2003. Centers for Disease Control and Prevention, National Centers for Injury Prevention and Control. Atlanta, GA.
18
The Cost of Violence in the United States. 2007. Centers for Disease Control and Prevention, National Centers for Injury Prevention and Control. Atlanta, GA.

19
U.S. Department of Justice, Bureau of Justice Statistics, Family Violence Statistics, June 2005.
20
U.S. Department of Justice, Bureau of Justice Statistics, Criminal Victimization, 2003.
For more information, please visit our website at www.ncadv.org.
States differ on the type of relationship that qualifies under domestic violence laws.
Most states require the perpetrator and victim to be current or former spouses, living together, or have a child in common.
A significant number of states include current or former dating relationships in domestic violence laws.
Delaware, Montana and South Carolina specifically exclude same-sex relationships in their domestic violence laws.

To find more information on the domestic violence laws in your state, visit www.womenslaw.org.
STATE DOMESTIC VIOLENCE LAWS
IF YOU NEED HELP
For more information or to get help, please call:
T THE HE N NATIONAL ATIONAL D DOMESTIC OMESTIC V VIOLENCE IOLENCE H HOTLINE OTLINE at 1-800-799-7233
THE NATIONAL SEXUAL ASSAULT HOTLINE AT 1-800-656-4673
THE NATIONAL TEEN DATING ABUSE HOTLINE AT 1-866-331-9474
PROTECTION ORDERS
REPORTING RATES
Domestic violence is one of the
most chronically underreported
crimes.
20

Only approximately one-quarter
of all physical assaults, one-fifth of
all rapes, and one-half of all
stal ki ngs perpetuated agai nst
females by intimate partners are
reported to the police.
1

Approximately 20% of the 1.5 million
people who experience intimate partner
violence annually obtain civil protection
orders.
1

Approximately one-half of the orders
obtained by women against intimate partners
who physically assaulted them were violated.
1
More than two-thirds of the restraining orders
against intimate partners who raped or
stalked the victim were violated.
The Public Policy Office of the National Coalition Against Domestic
Violence (NCADV) is a national leader in the effort to create and influence
Federal legislation that positively affects the lives of domestic violence victims
and children. We work closely with advocates at the local, state and national
level to identify the issues facing domestic violence victims, their children and
the people who serve them and to develop a legislative agenda to address these
issues. NCADV welcomes you to join us in our effort to end domestic violence.
FUN FACTS ABOUT THE COLOR PURPLE
Purple combines the calm stability of blue and the fierce energy of red. The color purple is often
associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings
of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery,
independence, and magic.
The color purple is a rare occurring color in nature and as a result is often seen as having sacred
meaning. Lavender, orchid, lilac, and violet flowers are considered delicate and precious.
The color purple has a variety of effects on the mind and body, including uplifting spirits,
calming the mind and nerves, enhancing the sacred, creating feelings of spirituality, increasing
nurturing tendencies and sensitivity, and encouraging imagination and creativity.
Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is
said if you surround yourself with purple you will have peace of mind. Purple is a good color to
use in meditation.
Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination
of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most
children love the color purple. Purple is the color most favored by artists. Thursday's color is
purple
Too little purple brings out feelings of powerlessness, negativity, and apathy. Too much purple
brings out qualities of irritability, impatience, and arrogance.
Because the purple color is created by combining a strong warm with a strong cool color, the
color retains both warm and cool properties. On one hand, the color purple can boost
imagination and creativity, on the other; too much purple can cause moodiness.
Throughout history, purple robes were worn by royalty and people of authority or high rank.
Many believe this to be true because the rare occurrence of purple in nature made it one of the
most expensive color dyes to create. The United States Military awards the Purple Heart to
soldiers wounded in battle. In Thailand, purple is the color of mourning for widows.
Purple or violet gemstones are believed to increase your imagination, remove perceived spiritual
obstacles, calm confrontations, and re-energize the learning of new things.
Other meanings associated with the color purple:
purple cow refers to something remarkable, amazing, unique, stand-out, eye-catching,
or unusual.
purple prose is used in reference to large exaggerations, lies, and highly imaginative
writings
purple speech is used to describe profanity and bad language

Sample E-News Announcement

OCTOBER 23rd IS PURPLE THURSDAY

Domestic violence impacts one in four women in the United States and up to six million women
are victimized each year. These numbers will remain fixed unless every individual pushes for
change.

This October, during Domestic Violence Awareness Month (DVAM), everyone has an easy and
fun opportunity to make a difference when (your agency name) joins other members of the New
Jersey Coalition for Battered Women (or Against Domestic Violence) in observance of Purple
Thursday on October 23, 2014. Originally started by the Washington, DC Coalition Against
Domestic Violence nine years ago, Purple Thursday is already popular in states like
California and New York.

Let everyone see that it is your wish to prevent family violence and support local resources like
(your agency name) by simply wearing the color purple! Want to do more? Organize your
workplace or college campus to wear purple. Hold contests for the best purple outfit! Sponsor a
collection for (your agency name). Follow us on Facebook and post (or email) your photos.
Replace your cover photo with one for DVAM. Turn your page purple.

Its time to end the silence and create a safer future for our communities. It cant be done
without your support and resources.

Remember to show your support on October 23rd
.
For more great ideas visit (your website
here).

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