Place for peter England.

Can a product be sold without marketing

gimmick, film actors or hype??
Can you sell a product honestly??
Peter England did that successfully and
captured Indian minds honestly, which
launched in 1997.
Place
In this aspect of marketing, the following factors are
involved. They are:-
Retail Format.
Merchandise assortment and planning.
Store layout.
Store exterior.
Store interior.
Atmospheric.
IT system in store.
Site location and site valuation.
1. Retail format.
Speciality store.
More retail brands.
Area of the store.
Family store.

As shown into the above figure, pink dots are the Peter England specialty store
into Pune. It is clear that Peter England adopts the
Blanket strategy to capture the market means they cover particular area
withtheir stores. E.g. in the figure they have covered area between shivajinagar
& aundh.