De Beers, a south African group is a classic case of
monopoly in diamond extraction.
De Beers has established central selling organization which controls more than 80% of the diamond business of the world. Basically the monthly pricing strategy of De Beers implies continuous rise in the value of diamonds with its management of control over the market supply. In the diamond market the new millennium is facing some serious problems. The main problems pertain to the oversupply of diamond ,falling prices and reduced profitability.
Basically De Beers is facing some serious problems like the over supply of diamonds, falling prices and reduced profitability. De Beers Is one of the largest Selling organization of diamond. The countries like America and Russia dumped Their stocks in The world diamond market that has caused reduced prices and lower profits to the diamond.. In that case there are some strategy to deal with some serious problems Purchase of surplus gems to hoard them. Control over its mine operations and output. Negotiation with Russia. Monopoly in diamond extraction. Its expansion plan. Problems of oversupply of diamonds. Point of saturity.