Inside the Mind of Google

Entrepreneurship Case Study

Utilizing the in-class video or other sources, answer the following questions. I prefer that your
answers be typed but if you write neatly, then that is fine. You should write in short answer or
paragraph form using complete sentences, proper grammar and correct spelling.
This assignment is due this Tuesday, October 12 at the beginning of class I !ill not accept
late papers
Note !he part of the question that is in "parenthesis# are not necessarily questions that I want
answered but are writing prompts or help in understanding the question.
$. %escribe the climate or culture of &oogle. "'hy do you thin( that this type of business
climate wor(s for a company li(e &oogle) %o you thin( it would wor( for all
companies)#
*. +ow and when was &oogle created) "'ho did it) 'as there a triggering event) %id it
arise out of a specific opportunity)#
,. In *--., &oogle earned more than /0 billion in profit. 1ore than 234 of that profit came
from what source) 56plain.
0. 56plain how the small business boot ma(er, 7aul 8ond, utilized &oogle to improve his
business.
3. 9ccording to most observers of the &oogle success says that one primary thing :made;
&oogle. 9 quote from the video says, :<it is one of the most revolutionary
developments in the media world since television. 56plain what this one-thing is that
:made; &oogle and why it is so revolutionary.
=. 'hat do you thin( about &oogle (eeping and maintaining the large database of all search
terms)
>. +ow has &oogle e6panded their original business concept or model) "+ow has &oogle
diversified)#
.. 'ho had the opportunity to purchase &oogle in $22. but turned it down) 'hy do you
thin( they made this decision)
2. 1ore than li(ely, &oogle is to the internet as 'al-1art is to retail. 'hat do you thin( is
the ne6t step for &oogle) "If you were advising &oogle, what would you tell them about
upcoming trends)#
$-. 'hat did you learn about entrepreneurship from the &oogle story)
*0,0->>.$.doc
$-- 7oints 7ossible