RMIT International University, Vietnam

Advertising
Professional Practice
The Miu Team Log Off. Live On IMC Plan

7/10/2014






TABLE OF CONTENTS
Executive Summary ................................................................................................................................. 3
Campaign Background ............................................................................................................................ 4
Strategic Communication Challenges ..................................................................................................... 9
Objectives ............................................................................................................................................... 9
Target Audience .................................................................................................................................... 10
Key Insights ........................................................................................................................................... 11
Advertising Concept .............................................................................................................................. 12
Proposition ............................................................................................................................................ 12
Key Visual .............................................................................................................................................. 12
Creative Strategy &Media Strategy ...................................................................................................... 13
Media Flowchart ................................................................................................................................... 17
Budget ................................................................................................................................................... 18
References ............................................................................................................................................ 18


EXECUTIVE SUMMARY
Log Off. Live On is a good cause advertising campaign created by The Miu Team a boutique
agency and targets Vietnamese young adults aged 18 23 in Hanoi. It aims to raise their awareness
about the mental depression caused by the overuse of Facebook, and encourages them to shift the
focus from the virtual to real social life.

With the increasing popularity of Facebook which occupies for 71.4 percent penetration of the
countrys Internet population (Milkward 2013), an approximate of 22 million Vietnamese are using
this social media with youth in the targeted age range taking up the majority. (Allin1 Social 2014)
However, there is an insufficient understanding of depression as a potential consequence of
excessive Facebook use. Acknowledging this gap, the campaign delivers the key message that
overusing Facebook can lead to depression, and reminds the audience of the importance of
establishing and maintaining real life relationships.

The four-month campaign is launched from mid-September to December 2014 with a total budget of
12,500 USD. To get attention in the most viral way without using Facebook due to conflict of
interest, it launches a teaser on YouTube, later the full video, and displays a series billboards and
posters at universities and bus stops, locations at which the target audience frequently gather, as
well as distributing freebies. The second phase, starting from October, will include a series of social
gatherings informed through the media kit, website and posters, during which ambient and cinema
advertising will both be executed. Finally, the exhibition in Decemberwill showcase the work of the
participants, sharings from individuals and photos / videos capturing the campaign to spread its
impact to a larger public more widely.This grand event ultimately reminds the audience about the
issue and maximize the effect of the campaign.
CAMPAIGN BACKGROUND
Definition
While Internet Addiction Disorder (IAD) is a broader term for the excessive hours that cyber users
spend online for something other than work / study, Facebook, in particular, has been pointed out
as one of the major cause of the addiction (The New York Times Chinas Web Junkies, 2014). The
term FAD (Facebook Addiction Disorder), thus, as a more specific form of IAD, describes the
condition in which overuse of Facebook can damage a persons mental health (Socialtimes, 2011),
with depression the most significant consequence and also the most common mental health
disorder.
People who suffer from this mental illness, according to the American Psychiatric Association (APA),
often show loss of interest/pleasure in activities as well as deep feeling of sadness / worthlessness
and difficulty concentrating. They also feel tired physically, and may experience insomnia in a
notable period of time. (American Psychiatric Association n.d.)
Primary Research
To gain further understanding of the target audience and habits of users in Hanoi, The Miu Team has
conducted a quantitative research an online survey (July 7
th
9
th
2014) for young adults aged 18
23 in Hanoi, and received 113 responses in total. Some of the important figures are as follow:




The result suggests that Facebook is used very regularly amongst the target audience (110 out of 113
responses) on a daily basis with more than half spending from 2 to 6 hours. The search also reveals
users self-consciousness about peer opinions of themselves, as well as a lack of confidence after
comparing themselves to other users which account for roughly 60%. Thus, the long-hour period of
using Facebook repeatedly revokes these negative emotions of jealousy, self-delusion and
depression among the target audience.

Secondary research
According to studies and international news, a lot of people admit that they cannot go one day
without checking what is happening on Facebook (Forbes, 2012). In the US, 1000 people have been
asked to answer the poll, and the result showed 85% of these people using Facebook as part of their
regular routines (Forbes, 2014).
People initially choose to go on Facebook to have more fun and search for new forms of
entertainment (The Economist, 2013). However, the more they browse on Facebook, the more
symptoms of depression they have, including the experience of worthlessness or hopelessness,
insomnia or sleeping too much, and difficulty concentrating. According to a study published in The
Economist (April 2013), the most common feeling Facebook causes to its users is jealousy and
loneliness, causing users to lose self-confidence instead of generating feeling of happiness (Reuters,
2013).

The issue seems to be growing very rapidly. Vietnamese parents and community all worry that their
youngsters might be penetrated by bad influences on Facebook (HaTinhOnline, 2014). Facebook
users in Vietnamese news reported that they felt worse about themselves every time they see their
friends updates or photos (AnNinhThuDo, 2013). They also admitted going out with friends less.


Figure 1 Adapted from Ha Tinh Online 2014


Figure 2 Adapted from AnNinh Thu Do 2013


Figure 3 Adapted from Vietnamnet 2012

Figure 4 Adapted from TienPhong Online 2013

STRATEGIC COMMUNICATION CHALLENGES
Since the issue is underrated due to the low awareness of cyber issues and the immature presence
of Facebook among users despite its strong penetration, the agency needs to be very creative with
the execution to really get peoples attention and also make them participate in the campaign. The
agency should not make the audience feel guilt and ashamed for being criticized and judged, or
imposed upon, but be informed and take action of their own accord.
To make people value their social interaction in reality more,, the agency do not use social media as
a channel to reach the target audience, even though this is a very easy and cost-saving way to reach
them and get them involved.

OBJECTIVES
At the end of the four-month campaign (September December 2014), we aim to:
Raise awareness of 60% of the target audience about the bad mental effect that overusing
Facebook might cause, and the importance of real-life connections
To encourage 30% of the target audience to participate in the offline events
To encourage 30% of the target audience to pledge on the campaigns website to care more
about their friends in their real social life
TARGET AUDIENCE
Target Audience
The campaign is directed towards undergraduate / recent graduate students aged 18 23 in
Hanoi who belong to middle class and are described as young, dynamic, trend-aware and active
social media users. As revealed in a research in May 2014 by Ylinkee.com (Facebook Information
Search Network), this group makes up 39.17% of the whole Facebook population of 24 million
users. Due to the nature of being influenced by peer opinion, the group with its large size has a
great impact on Generation Y of Vietnam in general, and can help the campaign succeed by
spreading it virally among their network, both online and offline. They also have frequent access
to Internet and mobile technology, with ownership of at least one of the following devices:
laptop, desktop, smartphone, or tablet.

In terms of psychographic, the target audience can be categorised as The Strivers, The Achievers
and The Experiencers as they strongly demand peer acceptance and self-expression, which are
key characteristics of an active Facebook user. While the difference between The Strivers and
The Achiever lies in their income difference, both are concerned about opinion and approval of
others. As image plays an important role in their social lives, they actively demonstrate their
success, wealth and achievements to their peers which ultimately influences how they present
their lives online, especially Facebook, to gain recognition and envy from others. For The
Experiencers, they are also very closely related to our target audience due to their young,
dynamic, impulsive nature with a strong need for self-expression. Thus, this group is most active
in using social media and are prone to be interested in fashion, entertainment, socialites, as well
as new and trendy styles. Their active consumer and social life will be deeply reflected on their
self-portrayal on an online platform. Overall, these 3 groups might fall into the addictive
Facebook user group if their activities online become excessive to the extend that recognition
on social media drives the nature of their actions, making them lose focus on their real social life
and become too self-conscious of what people respond to them online instead.

TARGET AUDIENCE
ANALYSIS

DEMOGRAPHIC Age: 18 23
Gender: Male & Female
Occupation: University students / Recent graduates
Nationality: Vietnamese
Location: Hanoi
PSYCHOGRAPHIC VALs:
Individuals who prefer pop culture and seek different means
of entertainment
Lifestyle: active, dynamic, fast-moving
Self-conscious and trend-aware
Use social media as a means of expressing individuality
Strongly influenced by / care about peer opinions
BEHAVIOURAL Have access to at least 1 smart phone / tablet / laptop /
desktop
Facebook activity: more than 3 hours per day


KEY INSIGHTS
Previous social good cause campaigns in Vietnam have never addressed the issue of Facebook
addiction despite its popularity, as it is quite underrated in the local context. Not many are aware of
how excessive use of Facebook can negatively affect users mental health, even when they can
identify themselves as Facebook addicts. Thus, users sometimes do not fully realize how their
habits of using Facebook are making them neglecting the social life off the screen.
In a global context, the issue has been more seriously addressed in several campaigns, once of which
is Coca-Colas Social Media Guard. It sarcastically points out that social media platforms, while
promoting themselves as a place to connect
people, has in fact made users ignore their
surrounding ones in real life. (Gesenhuse
2014).
(Figure 1. Reproduced from Shotmcn 2014)



Though it succeeds in revealing the truth about how social media can destroy interpersonal
communication, its lack a calling for action to engage the audience, change their behavior by joining
the campaign and emphasizes the seriousness of the issue. Thus, The Miu Team aims to fill this gap
in the campaign to encourage actions.
Being the first to tap on this rising social concern is a key to its success, with viral discussion among
the target audience supporting its spread through free publicity. Plus, its refusal to use social media
as a main channel distinguishes itself from various other online campaigns. The offline tactics also
allow two-way communication and participation.

ADVERTISING CONCEPT
The campaign illustrates the reality the difference between what happens on Facebook and what
actually happens in real life through the symbolization of the two-sided mask and a series of ad
which vividly portrays these differences.

Instead of using a hard-sell approach which states the obvious Facebook addiction is a
phenomenon among youth a message that our target audience might easily become immune to, it
evokes emotions and thoughts about the issue instead of taking a too critical stance. Plus, it is hard
to deny the convenience of Facebook and our inability to provide a superior alternative, so straight-
forward criticism would easily result in resistance both emotionally and logically.

Thus, the tagline Facebook is virtual. Loneliness is real softly reminds the target audience of the
reality of how overuse of Facebook has tremendously affected the social life of youth, and how
much they have dwelled on the convenience of the platform that their real social life is neglected.
The tagline avoids stating the issue directly, and lets the audience reach the conclusion by
themselves instead. It points out how youth forget about the importance of bonds / intimacy that
can only be born when real interactions happen.

PROPOSITION
Overusing Facebook can lead to depression, so you should focus on building and developing
relationships in real life.

KEY VISUAL
The key visual the logo is chosen to be the mask divided into two parts to highlight the gap
between Facebook and Real Life, which according to our research is one of the factors that lead
to depression in users.


CREATIVE STRATEGY &MEDIA STRATEGY
Video Ad Cinema Advertising
Video ad is highly effective in raising awareness with its strong visual, sound and motion effect which
altogether strongly conveys the idea. It will not be broadcast on mass media due to the pricey cost.
Plus, the target audience is very focused and narrow, which can be reached more specifically with
YouTube and other tools. YouTube helps the video goes viral without costing too much or forcing the
campaign to go on Facebook. (Murdico 2013)

The ad, shown on YouTube and at every key university / event, will show the three stories behind
the campaigns posters to illustrate in detail the gap between Facebook Life and Reality, and how
that could lead to the depression amongst young people.

The chosen cinema is the four cinemas of Plantinum as more than 50% of their customers are in the
age range of our target audience with monthly traffic of 200 000 in total. (Platinum Cinemplex 2014)
In the cinema environment we can capture the attention of the audience very easily with much
higher chance of raising awareness and discussions right where the advertisement is shown. (DNA
2014)

Web Ad
The advertisement will be placed on websites frequently visited by the target audience such as Zing
MP3 or Nhaccuatui. The headline for this web ad is Log off. Live on. Facebook is virtual. Loneliness
is real, which is the campaigns name and tagline. Having included all the key visuals of the
campaign, this advertisement will help to reinforce the key message that we want to send to our
target public and also reminded the audience of our campaign whenever they visit the websites.

Street Marketing & In-School Marketing
Billboard/Poster is thanks to its strong visual effect. This communication tool is often huge and eye-
catching, with little information (compared to other printed vehicles), which makes it easier for the
audience to take notice and remember. (Urvashi 2012)

- The main poster: the campaigns logo and tagline
- 2
nd
poster: Lots of likes/comments on Facebook vs Having no one to talk to in real life
- 3
rd
poster: Talking about personal problems on Facebook and is criticized/judged vs Talking
to friends and is understood/comforted
- 4
th
poster: Lots of friends on Facebook vs No one visiting in the hospital

The campaign identifies universities at which A0 advertisements will be displayed, which are: RMIT,
Foreign Trade University, Diplomatic Academy Vietnam, University of Languages and International
Studies, Academy of Journalism and Communication, Hanoi University, Back Khoa University and
National Economics University as they are top universities in Hanoi where our target audience can
easily be found. Geographically, they are in different parts of the city which helps spreading the
message to a wider public.
Freebies
This is to call for peoples attention towards the campaign and raise awareness about the issue. The
freebies: cups, bookmarks, badges which are common items amid students could be brought
home and used on a daily basis and hence, make it possible for the message to be repeated in the
audiences mind every time they use the freebies. The design includes the logo, tagline, together
with some facts (each object has different information) about the campaigns issue.

Social Gatherings
The campaign will provide an offline space through which participants have opportunities to interact
with others. We understand that people of this age group have high need to interact with those who
share their concerns, and want to feel/be recognised that they are contributing to a good cause.
- Confession: Participants are asked to share the bad situation in which they have been
attacked/misjudged on Facebook and how they react to that incidents. We also encourage
them to talk about the things that they consider not appropriate to be posted on Facebook
and explain their opinion. This neednt be something private / secret but could just be trivial
stuffs that the participants do not really enjoy posting on social media. Tagline: There is a
difference between talking to a screen and talking to a person, come feel and reveal,
- Holding hands: Participants will take part in a speed dating in which they will be paired up
randomly every 5 minutes. This is to encourage people to interact with each other through
the duo activities that they will do throughout the event (such as talking about a given topic,
competing with other couples, etc). Considering that the target public of this campaign are
The Experiencers, who are young, dynamic and interested in entertainment, socialites, this
event is likely to catch their attention for it is entertaining and allows them to broaden their
real-life network.
- Challenge: includes challenges that people do complete on their own and ones that they
have to do with others cooperation to gain the special gifts.
+) Individual challenges:
After completing the challenges (do not use Facebook from 7PM to 10PM on one particular
day), the participants have to post on the campaigns website their names as well as the stories
about how they have done their assignment (what did they do when they are not on Facebook,
how do they feel about that). The website will publish the number of people who have completed
the individual challenges.
+) Group challenges: participants are required to go to someplace together to achieve a given
goal. Their names / stories will also be updated on the campaigns website and at the end of the
event, the winners will get a special gift.

Reproduced from DioSCGn.d.

Exhibition
The exhibition is free entrance and thus could attract various publics other than the targeted one,
helping to spread the campaign to mass audiences. Photos of previous events and participants of the
challenges will be displayed. An informal talk will take place as a part of the exhibition, in which
people are invited to share their experiences about how they perceive youths social life evolves on
both Facebook and real life, as well as how it has produced lots of negative emotions among the
target audience. The personal stories displayed here might be appealing to numerous listeners
because most people are interested in real-life individuals stories. TVC and printed ads of the
campaign will be placed here as well.


Reproduced from Ozone Cafe Facebook 2014:

Website
The website updates information about the campaigns issue as well as upcoming events, and also to
feature the video ad, which makes the project much more professional and credible. Plus, it has an
interactive space for the target audience to share thoughts, comments, and make pledges to use
Facebook less or show more love to their friends through actions.

Media Kit
Media kits will be sent to NGOs and journalists to call for free publicity for the campaigns upcoming
events. It will cover the information of the projects issue and the schedule/content of the social
gatherings.
MEDIA STRATEGY

Flowchart

MEDIA
CHANNEL
TIMELINE COST
7
-
S
e
p
-
2
0
1
4

1
4
-
S
e
p
-
2
0
1
4

2
1
-
S
e
p
-
2
0
1
4

2
8
-
S
e
p
-
2
0
1
4

5
-
O
c
t
-
2
0
1
4

1
2
-
O
c
t
-
2
0
1
4

1
9
-
O
c
t
-
2
0
1
4

2
6
-
O
c
t
-
2
0
1
4

2
-
N
o
v
-
2
0
1
4

9
-
N
o
v
-
2
0
1
4

1
6
-
N
0
v
-
2
0
1
4

2
3
-
N
o
v
-
2
0
1
4

3
0
-
N
o
v
-
2
0
1
4

7
-
D
e
c
-
2
0
1
4

1
4
-
D
e
c
-
2
0
1
4

2
1
-
D
e
c
-
2
0
1
4

2
8
-
D
e
c
-
2
0
1
4

4
-
J
a
n
-
2
0
1
4

Video
Ad
$750
Street
Ad
$4,000
In-School
Ad
$1,000
Freebies

$1,000
Cinema
Ad
$4,750
Event

$2,000
Conting-
ency
$1,500
TOTAL

$15,000

Information on pricing are collected from or with indication from:
Street Marketing (Out of Home Advertising 2014)
Video Ad, In-School Advertising, Freebies, Event (Son Huynh 2009)
Cinema Advertising & Ambient Advertising (Platinum Cineplex 2014)




Budget


REFERENCES
Allin1Social 2014, Facebook Statistics for Vietnam, Allin1Social, n.d, viewed 7 July 2014,
<http://www.allin1social.com/facebook/country_stats/vietnam>
An Ninh Thu Do, Cht gy nghin Facebook cng ph gii tr, An Ninh Thu Do (Online edition),
viewed 5 July 2014, <http://www.anninhthudo.vn/Xa-hoi/Chat-gay-nghien-facebook-cong-pha-gioi-
tre/491554.antd>
BBC News 2013, Vietnam Internet Restrictions Come Into Effects, BBC News, 1 September, viewed
7 July 2014, <http://www.bbc.com/news/world-asia-23920541>
Creative Bag n.d., photograph, viewed July 7
th
2014,
<http://www.creativebag.com/files/products/738/19535.jpg>
DioSCGn.d., Arise Small Group Sharing, photograph, viewed July 7
th
2014,
<http://dioscg.org/wordpress/wp-content/uploads/2013/05/AriseSharing.jpg>
DNA 2014, 'Qung co ti rp chiu phim', DNA, n.d, viewed 7 July 2014,
<http://www.dna.com.vn/vi/quang-ba-thuong-hieu/quang-cao-khuyen-mai/quang-cao-tai-rap-
chieu-phim/3>
5%
27%
7%
7%
32%
13%
9%
Budget Allocation
Video Ad
Street Marketing
In-School Advertising
Freebies
Cinema Advertising
Event
Contingency
Do, AM 2013, Vietnams Facebook penetration hits over 70%, adding 14 million users in one year,
Tech in Asia, viewed July 7
th
2014, <http://www.techinasia.com/vietnams-facebook-penetration-
hits-70-adding-14-million-users-year/>
Dong Ngo 2009, Facebook in Vietnam: Social-Networking Blues, CNet, 9 December, viewed 7 July
2014, <http://www.cnet.com/news/facebook-in-vietnam-social-networking-blues/>
Forbes 2012, The true cost of Facebook addiction: Low self-esteem and poor body image, Forbes,
viewed 1 July 2014, <http://www.forbes.com/sites/alicegwalton/2012/04/05/the-true-costs-of-
facebook-addiction-low-self-esteem-and-poor-body-image/>
Gesenhuse, A 2014, Coke Wants To Give The World A Pet Collar In Spoof Ad Offering A Cure For
Social Media Addiction, Marketing Land, 21 February, viewed 7 July 2014,
<http://marketingland.com/latest-spoof-ad-coke-wants-give-world-pet-collar-cure-social-media-
addition-74755>
Ha Tinh Online, Nghin Facebook thc trng ng bo ng gii tr, Ha Tinh Online, viewed 5
July 2014, <http://baohatinh.vn/news/xa-hoi/nghien-facebook-thuc-trang-dang-bao-dong-o-gioi-
tre/63210>
Murdico, D n.d., 12 Ways to Convince Anyone about Online Video Marketing, Supercool Creative
Agency, viewed July 7
th
2014, <http://supercoolcreative.com/12-ways-convince-online-video-
marketing/
Nguyen, H D 2014, S "bngn" ca Facebook vmtsvntra, NhandanDientu, 6 February,
viewed 7 July 2014,
<http://www.nhandan.org.vn/mobile/_mobile_chinhtri/_mobile_binhluanphephan/item/22308802.
html>
Ozone Cafe Facebook 2014, Typography Space, photograph, viewed July 10
th
2014, <https://fbcdn-
sphotos-f-a.akamaihd.net/hphotos-ak-xfp1/t1.0-
9/10255284_766036520126654_6974374760858197042_n.jpg>
Out of Home Advertising 2014, homepage, OOH Advertising, Hanoi, viewed 7 July 2014,
<http://quangcao-ngoaitroi.com/nha-cho-xe-buyt-ha-noi_i930_c149.aspx>
Pagan, C n.d., Water is Life, packaging design, viewed July 10
th
2014,
<http://www.carlospagan.com/static/0.042/assets/Water_is_Life_6.png>
Phuong Thao 2014, Mi ngi Vit Nam dnh hn 2 ting/ ngy vo mng x hi, ,Techinasia,
viewed 6 July, 2014, <http://vn.techinasia.com/moi-nguoi-viet-nam-danh-2-tieng-cho-mxh/>
Pinterestn.d., Tattoo Inspiration, graphic design, viewed July 7
th
2014,
<http://www.pinterest.com/pin/567594359259820105/>
Platinum Cineplex 2014, 'Gii thiu qung co ti rp chiu phim', JJW Vietnam, Platinum Cineplex,
n.d, viewed 7 July 2014, <http://www.jjwvietnam.com/jjwvietnam/wp-
content/uploads/2013/10/2014-01-12-Platinum-Presentation-VN.pdf>
Platinum Cineplex 2014, 'Published Advertising Rate Card', JJW Vietnam, Platinum Cineplex, n.d,
viewed 7 July 2014, <http://www.jjwvietnam.com/jjwvietnam/wp-
content/uploads/2013/07/platinum-cineplex-rate-card.pdf>
Psychology Today 2010, Social Media Addiction: Engage brain before believing, Psychology Today,
viewed 1 July 2014, <http://www.psychologytoday.com/blog/positively-media/201005/social-
media-addiction-engage-brain-believing>
Reuters, Study links excessive Internet use to depression, Reuters, viewed 3 July 2014,
<http://www.reuters.com/article/2010/02/03/us-depression-internet-idUSTRE61200A20100203>
Shotmcn 2014, Social Media Guard, image, Shotmcn, 25 February, viewed at 7 July 2014,
<http://www.shotmcn.com/blog/wp-content/uploads/2014/02/social-media-guard.jpg>
Social Bakers 2014, Vietnam Facebook Statistics, Social Baker, n.d, viewed 7 July 2014,
<http://www.socialbakers.com/facebook-statistics/vietnam>
Social Times, Facebook Addiction Disorder The 6 symptoms of F.A.D, Social Times, viewed 2 July
2014, <http://socialtimes.com/facebook-addiction-disorder-the-6-symptoms-of-f-a-d_b60403>
Son Huynh 2009, Vietnamese Event Checklist and Quotation, 10 March, Slideshare, viewed 7 July
2014, <http://www.slideshare.net/5011/vietnamese-event-checklist-quotation?type=powerpoint>
Statista 2013, Age distribution of internet users in Vietnam as of April 2013, Statista, viewed July 7
th

2014, <http://www.statista.com/statistics/262216/age-distribution-of-internet-network-users-in-
vietnam/>
Sukienhay 2011, Nhng con s thng k khng v Facebook, n.d, viewed 7 July 2014,
<http://sukienhay.com/Blogs/nhung-con-so-thong-ke-khung-ve-facebook.html>
TechInAsia, Facebook now has over 12 million users in Vietnam, TechInAsia, viewed 7 July 2014
<http://www.techinasia.com/vietnams-facebook-penetration-hits-70-adding-14-million-users-
year/>
TechInAsia, Vietnams Facebook penetration hits over 70%, adding 14 million users in one year,
TechInAsia, viewed 7 July 2014 <http://www.techinasia.com/vietnams-facebook-penetration-hits-
70-adding-14-million-users-year/>
TechZVN 2013, 7 Thng k vui v c th gip Facebook ca bn hp dn hn, 3 December, viewed
7 July 2014, <http://www.techz.vn/7-thong-ke-vui-ve-co-the-khien-ban-hap-dan-hon-tren-facebook-
LQ-ylt34473.html>
The Economist Science and Technology 2013, Facebook is bad for you. Get a life!, The Economist,
viewed 1 July 2014, <http://www.economist.com/news/science-and-technology/21583593-using-
social-network-seems-make-people-more-miserable-get-life>
The New York Times Youtube Channel 2014, Chinas Web Junkies, The New York Times, viewed 1 July
2014, <https://www.youtube.com/watch?v=jqctG3NnDa0>
Thien Nguyen 2014, Nhng thng k th v v Facebook m bn cn bit, Youtube, viewed 6 July,
2014, <http://www.youtube.com/watch?v=xAgRKSjYGEI>Urvashi 2012, Advantages and
Disadvantages of Billboard Advertising, Buzzle, viewed July 7
th
2014,
<http://www.buzzle.com/articles/advantages-and-disadvantages-of-billboard-advertising.html>
Vietguys Digital Marketing Solutions 2014, *Infographic+: Thng k ngi dng Facebook ti Vit
Nam 5/2014, Slideshare, viewed 6 July, 2014, <http://www.slideshare.net/lehoangha304/facebook-
market>