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This document is a project report submitted by Danish Ahmad to Sikkim Manipal University in partial fulfillment of an MBA in marketing. The report focuses on consumer satisfaction and buying behavior related to Frooti, an FMCG product. Danish thanks various individuals who provided guidance and support during the project, including his guide Prof. Kishore Bhattacharya and the marketing head of Frooti. He declares that the report contains original work conducted under supervision for his degree.
This document is a project report submitted by Danish Ahmad to Sikkim Manipal University in partial fulfillment of an MBA in marketing. The report focuses on consumer satisfaction and buying behavior related to Frooti, an FMCG product. Danish thanks various individuals who provided guidance and support during the project, including his guide Prof. Kishore Bhattacharya and the marketing head of Frooti. He declares that the report contains original work conducted under supervision for his degree.
This document is a project report submitted by Danish Ahmad to Sikkim Manipal University in partial fulfillment of an MBA in marketing. The report focuses on consumer satisfaction and buying behavior related to Frooti, an FMCG product. Danish thanks various individuals who provided guidance and support during the project, including his guide Prof. Kishore Bhattacharya and the marketing head of Frooti. He declares that the report contains original work conducted under supervision for his degree.
BEHAVIOUR OF FMCG WITH SPECIAL REFFERENCE TO FROOTI A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF MASTER OF BUSSINESS ADMINISTRATION PROGRAMME IN FROM SIKKIM MANIPAL UNIVERSITY CENTER CODE-17 UNDER GUIDED BY SUBMITTED BY SIKKIM MANIPAL UNIVERSITY DIRECTORATE OF DISTANCE EDUCATION PROF. KISHORE BHATTACHARYA DANISH AHMAD REG. NO:- 521108964 MBA: - 4 SEM SESSION:- 2012-2014 ACKNOWLEDGEMENT ACKNOWLEDGEMENT There is always a sense of gratitude one expresses to others for the helpful and needy service they render during all phases of life. I have completed this project with the help of diferent personalities. I wish to express my gratitude towards all of them. It gives me immense pleasure to express my deep regards and sincere sense of gratitude to MR. SURYA PRAKASH (MARKETING HEAD) for his valuable guidance throughout the training. Thank you sir for your able and worthy guidance. I would also like to thank my guide MR. ANIKESH SIR for steering my confdence and capability for giving me insight into SIKKIM MANIPAL UNIVERSITY DIRECTORATE OF DISTANCE EDUCATION training by giving me exposure to the arena of competitive and real world. Lastly I would like to thank my parents and My friends for their constant support during the duration of my training. Thank You One and All
DANISH AHMAD STUDENTS DECLARATION I, DANISH AHMAD hereby declare that the Project Work titled CONSUMER SATISFACTION & BUYING BEHAVIOUR OF FMCG WITH SPECIAL REFFERENCE TO FROOTI is the original work done by e and s!bitted to the "ikki #ani$al %ni&ersity in $artial '!l(llent o' re)!ireents 'or the award o' Maste !" B#s$%ess A&'$%$stat$!% $% Ma(et$%) is a record o' SIKKIM MANIPAL UNIVERSITY DIRECTORATE OF DISTANCE EDUCATION original work done by e !nder the s!$er&ision o' PROF. KISHORE BHATTACHARYA* DANISH AHMAD SIKKIM MANIPAL UNIVERSITY DIRECTORATE OF DISTANCE EDUCATION