LOGO CONCEPTS

Concept -1
The logo form can be derived from
the sectional view of a stem, to show
the word raw in compact form.
Its a unique, interesting and intricate
form.
The layering can be done in terms of
the opacity of the colors.
Layers will overlap and visibility of
colors in terms of opacity
Concept -2
Crown can be used as an element in
the logo type.
Form references
Form explorations
king
Rawking
Concept -3
The logo can be shown with a simple
logo type using eroded font depict-
ing the feel of raw.
Furthermore, we can use brown
paper to give the earthy look on
label and all the collaterals
Form references
Rawking
Rawking
Concept - 4
Juice drops can be used as an ele-
ment throughout. The drop graphic
can be used around the bottle cap as
an illusion of juice coming out from
bottle
Form reference
(in process)
Logo placement
Concept - 5
Logo can be inspired from the
Diamonds king of playing cards. Can
be (cannot be) depicted in a
humours way - king holding a glass
of juice.
Form reference
Logo treatment - white intricate work
Concept - 6
The feel of stamp / mark of cofee
mug on table (either of these) can be
used as an element.
Stamp will depict the old ancient
and royal at the same time(king)
Glass mark will depict raw.
Form reference
Rawking
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(in process) (in process)
(in process)
Concept - 7
Healthy juices ensure the smooth
movement(functioning) of the body.
Use of element movement
Form reference
Rawking
Concept - 8
Minial elements like root/leaves/ can
be used
Form reference
Other explorations
RAWKING
Rawking
pure . fresh. raw
RAWKI NG
(in process)