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Size of the consumer durables market

Consumer durables market is expected to double at 14.8 per cent CAGR to US$ 12.5 billion in FY15 from US$ 6.3 billion in

Shares in the consumer durables market in India
Urban markets account for the major share (65 per cent) of total revenues in the consumer durables sector in India.

The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy.
The market size of FMCG in India is expected to grow from US$ 30 billion in 2011 to US$ 74 billion in
The FMCG sector in India generated revenues worth US$ 34.8 billion in 2011, a growth of 15.2 per cent
as compared to the previous year. Over 2006-11, the sector's revenues posted a compound annual
growth rate (CAGR) of 17.3 per cent. Food products is the leading segment, accounting for 43 per cent of
the overall market. Personal care (22 per cent) and fabric care (12 per cent) are the other leading
Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the
sector. Rural demand is set to rise with rising incomes and greater awareness of brands.
The Government of India has been supporting the rural population with higher minimum support prices
(MSPs), loan waivers, and disbursements through the National Rural Employment Guarantee Act
(NREGA) programme. These measures have helped in reducing poverty in rural India and have thus
propped up rural purchasing power.
With rise in disposable incomes, mid- and high-income consumers in urban areas have shifted their
purchasing trend from essential to premium products. In response, firms have started enhancing their
premium products portfolio. Indian and multinational FMCG players are leveraging India as a strategic
sourcing hub for cost-competitive product development and manufacturing to cater to international

FMCG contribution in Indian economy



Market Cap (Rs Cr.):17,305
EPS - TTM (Rs):9.05
P/E Ratio (x):29.77
Face Value (Rs):1.00
Latest Div. (%):175.00
Div. Yield (%):1.49
Book Value / sh. (Rs) :30.60
P/B Ratio (x):8.77