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  • SWOT Analysis: Strengths Weaknesses

    Загружено:

    ahsanlone
    249 просмотров3 страницы
    SWOT Analysis Strengths Economical products Opportunities Variety of features unexplored market. Weaknesses low market share Threats Blurred brand image. Advertising objectives to establish a positive brand image Remove previous connotations related to brand.

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    Оригинальное название

    SWOT Analysis

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    SWOT Analysis Strengths Economical products Opportunities Variety of features unexplored market. Weaknesses low market share Threats Blurred brand image. Advertising objectives to establish a positive brand image Remove previous connotations related to brand.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    249 просмотров3 страницы

    SWOT Analysis: Strengths Weaknesses

    Загружено:

    ahsanlone
    SWOT Analysis Strengths Economical products Opportunities Variety of features unexplored market. Weaknesses low market share Threats Blurred brand image. Advertising objectives to establish a positive brand image Remove previous connotations related to brand.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 3

    SWOT Analysis

    Strengths Weaknesses
    Economical products  Low market share
    Opportunities Threats
    Variety of features  Blurred brand image
    Unexplored Market Nokia and Sony Ericsson
    Target market Ineffective advertising
    Price economy 

    StrongAdvertising
    Better Financial Backing 

     Distribution Network
    Advertising objectives
    •
    • To establish a positive brand image
    • Remove previous connotations
    related to brand
    • To effectively introduce the NEW T-
    303 Smarty into the market
    • Increase market share from 1% to
    5%
    Target Segments
    • SEC B and C
    • Demographics
    • Psychographics
    • Mood Board
    • Brand Personality
    • Brand Image

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