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Status: Students
Questions:
The first thing that comes to the costumer’s mind when they hear the brand name
“McDonalds”:
Burgers 19
French Fries 17
Fried Chicken 11
McFloat 18
Sundae’s 2
(desserts)
Others: (Love Ko 33
To’, Golden
Arches “M”,
Clown)
• 33 out of 100 respondents said that McDonalds has been recognized through
its brand Identifiers like its tagline, the icon “Ronald Mcdonald” and its
trademark Golden Arches or Letter “M”.
Burgers 22
(variations)
French Fries 22
Fried Chicken 17
McFloat 21
Sundae 7
Others: 11
• 22 out of 100 respondents said that Products like variations of Burgers e.g
cheeseburger, Big Mac etc. and also French Fries were the most favorite
products of McDonalds.
Happy Meal 38
Drive-thru 17.5
Playhouse 3.5
Franchising 22
Parties/celebrations 9.5
McCafe 9.5
Friendship 30
Love 17.5
Family 12.5
Childhood 7
Quality service 33
(quickness etc.)
• 33 out of 100 respondents said that McDonalds made an impact for fast food
service with its values on Quality service rendered to the customers.