Pre printing age

Early romans, greeks and egyptians used papyrus to write

advertisement
Egyptians wrote advertisements for reward of return of runway
slaves
Romans wrote advertisement for political campaigning
Early printing period
Billboards /signboards
Town crier
Merchants wearing typical wares
ll these to enhance advertisement
Printing e!pansion
"irst newspaper advertisement in #$%& in states in booston
maga'ine
(t was start of news paper advertisement
Printing consolidation
This coincides with era of rail road transportation
s products to far o) customers were sent through trains there was
further need for advertisement in newspapers and maga'ines
Era of advertisement agency
(n #*+& ,olney B- Palmer opened .rst advertisement agency
Era of electronic age