VALUE OFFERED

Ambitious team player and self-starter who thrives working in a fun, collaborative and goal-oriented
environment. Specialized in digital strategy, social media marketing and media planning. Strong
background in social and traditional media with more than six years of online, broadcast, print and radio
experience. An outside-the box thinker able to manage multiple accounts and build client confidence.

PROFESSIONAL EXPERIENCE
DXagency 75 Gorge Road Edgewater, NJ 07020
Account Coordinator: February 2013 May 2014
Worked with companies in the entertainment, information and consumer products industries to build
and activate engaging high impact digital marketing campaigns
Supported clients with original content development, media planning/buying, social media marketing,
online advertising and strategic planning
Spearheaded community engagement through clients social media vehicles (Facebook, Twitter,
YouTube, LinkedIn, Pinterest, etc.)
Developed written media plans for all clients, ensuring all aspects of tactical execution aligned with
each brands media objectives and goals
Created original ad matrices and wrote copy for all client digital campaigns. Ran point on those
campaigns and managed advertising units on social media platforms and via ad servers (i.e DoubleClick)
Analyzed and presented campaign results, along with weekly and monthly reporting for each client
Clients included: DIRECTV, Madison Square Garden, Welchs Fruit Snacks and Workman Publishing

Leverage Agency 888 7
th
Avenue New York, NY 10036
Account Coordinator: September 2012 February 2013
Worked with agency clients to create and execute marketing activation strategies, public relations
opportunities and event development
Successfully teamed with The Jockey Club to debut and launch the 2013 Americas Best Racing National
Bus Tour, aimed at increasing the profile and visibility of Americas best thoroughbred racing events
Assisted in partnering Top Rank Boxing with film giant The Weinstein Company to promote Django
Unchained for the 2012 Pacquiao vs. Marquez IV superfight
Reinstituted and ran the daily agency email newsletter, The Leverage Daily Buzz
Clients included The Jockey Club, Jimmy Kimmel Live, Top Rank Boxing and Reddit.com

KNDU/SWX (NBC Affiliate) 3312 West Kennewick Avenue Kennewick, WA 99336
Sports Reporter/Sports Anchor: August 2011 September 2012
Weekday sports reporter in Tri-Cities, WA covering high school sports, indoor football, junior hockey,
minor league baseball and hydroplane racing
Weekend sports anchor producing, writing and editing nightly sportscasts
Football and basketball play-by-play/color commentary on the SWX regional sports network

EDUCATION
2011 B.A from Temple Univeristy, broadcast journalism degree. Syracuse University from 2006 2009

PAST INTERNSHIP EXPERIENCE
Philadelphia Inquirer High School Sports Intern: September 2010 December 2010
Brooklyn Cyclones (New York Mets affiliate) Video Productions/Media Intern: May 2010 Aug 2010
WFAN Radio 660 AM Programming Intern: May 2009 August 2009
News 12 New Jersey Television News/Editing Intern: September 2008 December 2008
Atlantic City Surf Baseball Club Broadcasting/Media Relations Intern: May 2008 August 2008
Nancy J. Fridman Pulbic Relations Public Relations Intern: November 2006 January 2007
MATTHEW COHEN
309 4
th
Avenue Apt. 102
Asbury Park, NJ 0712
Cell: 732.778.3799
Email: Maevcohen@gmail.com