Table of Contents

1.0 Executive Summary .............................................................................Error! Bookmark not defined.

1.1 Objectives ........................................................................................Error! Bookmark not defined.
1.2 Mission.............................................................................................Error! Bookmark not defined.
2.0 Company Summary .............................................................................Error! Bookmark not defined.
2.1 Company Ownership ........................................................................................................................ 3
2.2 Start-up Summary ............................................................................................................................. 3
Table: Start-up .................................................................................................................................... 4
Chart: Start-up ..................................................................................................................................... 5
Table: Start-up Funding ...................................................................................................................... 6
3.0 Services ................................................................................................................................................. 7
4.0 Market Analysis Summary ................................................................................................................... 7
4.1 Market Segmentation ........................................................................................................................ 7
Chart: Market Analysis (Pie) .............................................................................................................. 8
Table: Market Analysis ....................................................................................................................... 8
4.2 Target Market Segment Strategy ...................................................................................................... 9
4.3 Service Business Analysis .............................................................................................................. 10
4.3.1 Competition and Buying Patterns ............................................................................................ 11
5.0 Strategy and Implementation Summary.............................................................................................. 11
5.1 Competitive Edge............................................................................................................................ 14
5.2 Sales Strategy .................................................................................................................................. 14
5.2.1 Sales Forecast........................................................................................................................... 16
Chart: Sales by Year ..................................................................................................................... 16
Table: Sales Forecast .................................................................................................................... 17

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Chart: Sales Monthly .................................................................................................................... 17

5.3 Milestones ....................................................................................................................................... 18
Table: Milestones .............................................................................................................................. 18
6.0 Management Summary ....................................................................................................................... 19
6.1 Personnel Plan................................................................................................................................. 19
Table: Personnel................................................................................................................................ 20
7.1 Important Assumptions ................................................................................................................... 21
Table: General Assumptions ............................................................................................................. 21
7.2 Break-even Analysis ....................................................................................................................... 22
Chart: Break-even Analysis .............................................................................................................. 22
Table: Break-even Analysis .............................................................................................................. 22
7.3 Projected Profit and Loss ................................................................................................................ 23
Chart: Gross Receipts Yearly............................................................................................................ 24
Chart: Net Profit Yearly ................................................................................................................... 25
7.4 Projected Cash Flow ....................................................................................................................... 26
Chart: Cash........................................................................................................................................ 27
Table: Cash Flow .............................................................................................................................. 28
7.5 Projected Balance Sheet .................................................................................................................. 29
Table: Balance Sheet......................................................................................................................... 30
7.6 Business Ratios ............................................................................................................................... 31
Table: Ratios ..................................................................................................................................... 31

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