BrandWitch-2014 (July 5

th
, 9:30 PM)
Event Format:
Event comprises of 2 rounds.
Team size: 3-4 members per team (Should consist of at least 1 PGP1)
Registrations: http://goo.gl/OGF6hU
Round 1:
The first round is an eliminative round. It will be a written quiz. The questions will be based on
marketing/advertisements/brands.
Top 10 teams qualify for the 2
nd
round.
Round 2:
2
nd
round will require the participants to design a print ad for a specific product/service/firm. A
time period of one week will be given for the participants to submit their ads. After this the print ads
will be hosted in the photos section of Marcells Facebook page
(https://www.facebook.com/Marcell.IIMC).
The print ads will be judged based on the following criteria:
Creativity
Content
Effectiveness
Evaluation parameters:
There will be two components to the evaluation-
i) Faculty evaluation (60%)
ii) No. of likes for the poster in Facebook (Each like will be given 1 point)(a)
No. of shares of the poster in Facebook (Each share will be given 5 points)(b)
The above two components (a & b) will be normalized to a score of 40
The winners will be announced based on the total score (i+ii)
Prizes:
1
st
prize- Rs.5000
2
nd
prize-Rs.3000
3
rd
prize-Rs.2000
For any queries, contact:
Dhanoj (99035 48763) Tushar (90079 75080)