Yang MA (Susanna)

Euston, London, UK
yangma.2015@gmail.com
www.susannama.com
+44(0) 7784 647 099

Personal Profile
More than 5-years education and practical experience in digital content publication. Native Mandarin and
Cantonese speaker with English proficiency. Global experience and advanced communication and negotiation
skills gained by working inside high profile companies in Mainland China, Hong Kong and the United Kingdom.
Current MSc Management student at University College London (UCL).
Please visit my personal website for further information www.susannama.com

Education

MSc Management of Science and Innovation, UCL Sep 2013 Sep 2014

Study cover key areas in business management that enable decision-making, including Accounting and
Finance, Negotiation, Leadership and Communication, Teamwork and Business Strategy

MSc Digital Journalism, Goldsmiths University, Merit Aug 2012 Sep 2013

1 year intense training on journalism with special focus on digital publication and communication
Teamed up with journalist students in covering matters that are important to local students
Projects demonstrate skills include data visualization, website building, video shooting & editing etc.;
work sample at www.susannama.com

BA International Journalism, Hong Kong Baptist University, 2:1 degree Sep 2008 Jun 2012

Practical journalistic training in news writing, broadcasting, interview techniques, copyediting and
multimedia production in both English and Mandarin
Theoretical study of a wide range of journalism topics: mass communication theories, rhetoric,
international news and media law & ethics

Work Experience

China Daily Newspaper ()
Trainee Journalist/ London, United Kingdom
Apr 2013 Jun 2013

3 months full-time internship at news desk at China Daily European Weekly; covered business events
matter to Sino-Euro business link

Business news writing: China Daily European Weekly has a special focus on Sino-Euro business links;
independently worked on news ideas and stories were published either online or on broadsheet papers
Communication skills: conversations with business experts through face-to-face or telephone interviews

Harrods Department Store
PT Mandarin & Cantonese Speaking Sales/ London
Jul 2013 Present

High-end customer service and sales experience at Harrods Luxury Accessories Department

Sales skills: generate daily sales of products worth 16,000; managed to build up rapports with clients
Collaboration: work with the sales team to meet the monthly sales targets and create impressive
shopping experience for high-end customers
Customer relationship management: experience in maintaining on-going positive customer relationship
by contacting customers by social media and telephone
0 customer complains: served customers around the world with distinctive cultural background and
insure overall customer satisfaction so far
Tailor service: go the extra mile to make the difference between a good service and a great
service, such as offering additional advice about their trips and take care of their children

China HomeStay Now!
Website Manager
Dec 2011 Jan 2013

Managed an online project that offers low cost accommodation to young native English speakers who
are looking for China experience (www.homestaynow.org)

Website management skills: managed the website including the content for publication, Internet
marketing & website design: social media marketing and data visualization
Digital publication skills: experience utilizing Final Cut Pro & Photoshop (www.susannama.com)

Hunan Television Station ()
Directors Assistant/Changsha, China
Jul 2012 Aug 2012

Full-time internship at China's most popular and profitable TV stations

Industry insight: worked directly with Chinas most well-known directing team; the teams show topped
the Chinese national audience ratings for an entire month
Worked under pressure: work with the team to meet the weekly and monthly audience ratings,
independently initiate ideas and worked on script writing for outdoor video shooting

Hong Kong Cable TV ()
Trainee Journalist/Beijing, China
Jul 2011 - Aug 2011

Teamed up with Hong Kong correspondents in covering breaking social news in Beijing, China

Quick reaction: breaking events took place without any signs; successfully covered influential breaking
news such as the OTIS elevator accident, departure of Chinese fugitive Lai Changxing and Wenzhou train
disaster; contributed to the filming of documentary Beijing citizens voice their anger over house
demolition as Central Axis apply world heritage and aired by the TV station
Utilize social media in news reporting: closely observed Weibo and other social media; initiated news
stories in the daily news meeting

University Public Relations News Agency ()
Student Journalist/ Hong Kong
Oct 2008 Nov 2009

Covered internal and external campus events for peer students.

Promoted the universitys reputation: worked with the PR staff of the university, awarded the yearly
Distinguished Campus Reporter accolade

Extracurricular

No.1 Da Long Bao Primary School
Voluntary Teacher/Hunan, China
May 2010 Jun 2011

Voluntary teacher at the No.1 Da Long Bao Primary School. The school is based in rural area of Hunan,
China, which has a lack of education resources
Taught old people, young kids and peasants to read Chinese characters

Cambridge Summer School
Student/Cambridge, United Kingdom
Jul 5
th
Jul 30
th
2010

Attended lectures on a wide rage of topics with students from 30 different countries. Finished two major
courses: Elizabeth I, fact and fiction & Britain since 1900

SCADP Charity Organization
Voluntary Teacher/Phnom Penh, Cambodia
Jun 2009 Jul 2009

Delivered 40-hour-lesson per week to orphans at a Cambodian poverty reduction charity Street Children
Assistance & Development Programme
Helped to foster self-sufficiency and create educational equality for Cambodian orphans, helped local
farmers to harvest rice