Version : 1.0 Effectivity Date: MM-DD-YY Office of the Residential Business Group Sales Head
Policy Guidelines
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PURPOSE: The growing use of digital and social media (Online Media) has enabled Ayala Land Inc. (ALI), its subsidiaries, and affiliates (Brands) to reach out and communicate to an ever- expanding audience. Aside from being an avenue for self-expression, Online Media is also a tool that we can use to further our business. As an Accredited Seller, you are an ambassador for ALI brands, and your online presence affects how our current and potential clients and partners perceive ALI. We respect your right to freely express yourself online, and this policy sets forth guidelines that all Accredited Sellers can refer to with respect to your online actions.
COVERAGE: This Policy covers all uses of Online Media related to the Brands real estate business. It is not intended to cover personal activities not related to ALI. However, any conduct that may adversely affect the Brands may be covered under the terms of this Policy.
DEFINITION: Online Media (digital and social media) encompasses publicly accessible online communication to share information, ideas, messages, photos, videos, and other content. These include, but are not limited to, social networks such as Facebook, Twitter, Tumblr, and Instagram; blogs; forums; websites; groups; and commentaries.
POLICY: We respect your right to express your ideas and opinions regarding various topics on online media. However, just as you would in the offline world, be responsible and exercise good judgment on your online activities to ensure adherence to ALI policies and to preserve and uphold the reputation of the Brands.
DISCLAIMER: The Brands accept no liability for content you create. Any views or opinions presented, posted, and shared are solely those of the author and do not necessarily represent those of the Brands. In addition, ALI may reasonably monitor your behavior online, following the law and industry best practices.
COORDINATION: You may get in touch with the Channel Coordinator and Brand Marketing Head responsible for implementing this Policy for questions and clarifications.
ADMINISTRATION: Policy violations are subject to review and possible disciplinary action as defined in the Ayala Land Sellers Code of Ethics. The final resolution of complaints and violations will be done through the Channel Coordinator and Brand Marketing Head.
Online Media Policy ALI Accredited Sellers
Version : 1.0 Effectivity Date: MM-DD-YY Office of the Residential Business Group Sales Head
Policy Guidelines
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GUIDELINES
1. Online identification: Clearly identify yourself in all Online Media used to promote real estate in general, and the Brands in particular. The following data should be included, if applicable:
a. Your name and logo. The use of any ALI or Brand logo is not allowed. b. Your address, as well as the address of your brokerage office. c. Your telephone number/mobile number/fax/e-mail address. d. The person or entity responsible for the online presence, such as, but not limited to, a website, a blog, or a Facebook page. e. Your real estate license.
2. Websites and Blogs You are responsible for complying with all applicable laws and regulations governing real estate and maintaining an online presence on platforms such as, but not limited to, a website, a blog, or a Facebook page.
Terms of Use: Online presence that you create, manage, or maintain is subject to review and approval of the Channel Coordinator and Brand Marketing Head, pending compliance with relevant ALI Policies.
a. Upon request, provide the Terms of Use of any online presence to the Brands. The Terms of Use should include the following clauses:
i. Users shall abide by all legal requirements related to the use of the site and the Terms of Use, including its privacy policy. Users shall be responsible for their conduct on the site. ii. The unauthorized use of third party content or the posting of unlawful or objectionable materials is prohibited. iii. The use of the site to harass or stalk anyone is prohibited. iv. Content that infringes on the rights of any third party is prohibited. v. Content that expresses preference for class, race, nationality, or any other form of discrimination is prohibited. vi. Any unlawful or objectionable materials are posted to the site is subject to a removal policy. vii. The site is not responsible for any third-party links to the site.
Online Media Policy ALI Accredited Sellers
Version : 1.0 Effectivity Date: MM-DD-YY Office of the Residential Business Group Sales Head
Policy Guidelines
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viii. ALI is not responsible for, and disclaims any liability arising from, the content of the site, whether provided by the creator or manager of the site, or a User. ix. All posts on the site are subject to a privacy policy consistent with that used by the brokerage. x. All compensation or consideration received in exchange for comments, reviews, and other posts will be disclosed.
b. Responsibility for Blog/Website Maintenance
i. You shall monitor all activities for false, defamatory, demeaning, or degrading comments at all times. Damaging comments should be removed within 24 hours from posting. ii. You may hold comments subject to review before posting. iii. You are responsible for removing or clarifying any post if you are reasonably aware that it is false or misleading. iv. You are responsible for ensuring that the content and operation of the site conform to the standards established in the Ayala Land Sellers Code of Ethics.
3. Third-party Social Media Sites (Facebook, YouTube, Twitter, etc.)
You are required to read, be familiar with, and comply with the policies and requirements of any site in which you participate in, particularly, the terms of use, and legal and privacy policies. You should provide a level of online protection for users of your site consistent with the level of protection in the ALI website.
Items posted on social media sites may be forwarded or used for purposes other than that originally intended. Practice good judgment and prudence in posting content.
You are responsible for ensuring that the content posted conforms to the standards established in the Ayala Land Sellers Code of Ethics.
a. Posting of Professional Contacts/Qualifications (e.g., LinkedIn, Real Estate Agent Directories)
Online Media Policy ALI Accredited Sellers
Version : 1.0 Effectivity Date: MM-DD-YY Office of the Residential Business Group Sales Head
Policy Guidelines
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i. Ensure that qualifications, credentials, or training listed on the site are current, accurate, and not misleading. Any changes to the foregoing should be promptly updated. ii. Do not falsely claim association with any person or group (e.g., trade organizations, designations). iii. Comply with licensing laws and regulations governing the conduct of licensees.
b. Posting of Text (e.g., Facebook, Twitter, Instagram, etc.)
i. All posts are considered yours and are not copied without permission. This shall not prohibit the use of reasonable quotations for which you have received permission, or for those consistent with the practices of the site, such as, but not limited to, sharing on Facebook, or re-Tweeting on Twitter. Content that infringes on the rights of any third party may not be used. Articles may be posted with full attribution, including a link to the source.
ii. Ensure that writings do not contain unauthorized disclosure of confidential client information.
c. Posting of Comments on Other Social Media
i. Do not post anonymously, nor provide negative or defaming posts, comments and/or ratings. The Brands may employ IP tracking, if necessary, to identify negative or defamatory posts. ii. Do not post on the profiles or pages of the Brands to recruit agents to their brokerage or to recruit management brokers of record to gain employment at their brokerage. iii. Do not post spam, ads, or listings on the profiles or pages of the Brands.
d. Posting of Photos, Audio, Video (Flickr, Picasa, LIVE, YouTube, Podcast, etc.)
i. Ensure that you are authorized to post any image, audio, or video to avoid copyright infringement. ii. Secure permission to post any image, audio, or video belonging to another person.
Online Media Policy ALI Accredited Sellers
Version : 1.0 Effectivity Date: MM-DD-YY Office of the Residential Business Group Sales Head
Policy Guidelines
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iii. Disclose any material alteration (e.g., Photoshop) of images, audio, or video to avoid misleading users on the true condition of the original source. iv. Understand the differences between fair use and commercial use for images, audio, and video sourced from other sites.
e. Online Classified Advertising
i. Disclose your full name and brokerage name on all ads placed on online classified advertising spaces, and applicable details as listed under Section 1, Online Identification. ii. Do not post real estate listings for sale or for lease in online classifieds, unless you have express authorization from the Brands. iii. Ensure that real estate listings are updated.