INSTITUTE OF MANAGEMENT TECHNOLOGY,

NAGPUR
TERM V
PRICING STRATEGIES
Interim Report
on
The Case of TRISATHI INDUSTRIES
Submitted to
Submitted b!
"r# V# Gopal Veena K
(07FN053)
Ta!"# G$p#a (07FT%03)
Sa"&a# Da'(07FT0())
Se*#"on D)E
THE CASE +F TRISATHI INDUSTRIES
Trisathi Industries is a small scale company located in Hyderabad. It was started in the
year 2000 by Mrs. Sailaja Devi Rajeswararao. It deals in manuacturin! "i!s# $i%tures and
other small job wor&s.
The product under study is a '(arrier )rid!e )loc&* used in clutch mechanism or heavy
machinery. They are supplied to +aton International ,td.# -S.. The raw material used
+/012. The si3e o the component is 11.45.
The case tal&s about how the company could !rab the order in0spite o hu!e competition
and how the irst mover*s advanta!e became an ed!e to the irm in !rabbin! the order.
The initial capital investment made by the company !ave it a competitive ed!e. Thou!h
the client went in or tender oer# the company was able to sustain by bein! able to 6uote
the best prices in the industry and yet have sustainable mar!ins.