- Description of the business concept

MANUFACTURING EXECUTIVE and the Business

AND OPERATION SUMMARY - The Target Market and Projections
- The Competitive Advantages
- Geographical Location - The Profitability
- Facilities and Improvements - The Management Team
- Strategy and Plan
- The Industry
THE INDUSTRY - The Company
AND THE The Concept
MANAGEMENT
TEAM NEW VENTURE COMPANY AND - The Product or
BLUE PRINT ITS PRODUCT Service
- Organisation OR SERVICE - Entry and Growth
- Key Management Personnel Strategy
- Management Compensation
and Ownership - Customers
- Supporting Professional - Market Size and
MARKET Trends
Advisors and Services
RESEARCH - Competition and
AND ANALYSIS Competitive Edges
PROJECT
FINANCIAL MILESTONES - Estimated Market
ESTIMATES Share and Sales

- Summary Estimated DESIGN AND - Development Status

- Estimated Annual Gross DEVELOPMENT and Tasks
Sales and Income - Difficulties and Risks
- Break-Even Figures - Product Improvement
- Estimated Initial Capital and New Product
to Start the Business - Cost
- Financial Performance - Proprietary Issues
Figures
 BUSINESS OPPORTUNITY ANALYSIS
CONCEPT BUSINESS OPPORTUNITY PROFILE EVALUATION CONCLUSION

ASSESSMENT OF EXTERNAL ENVIRONMENT

• Market
• Customers
MARKET • Value Added
• Product durability
ISSUES • Market Structure
• Market Size Potential
BUSINESS • Market Growth Rate
AND • Market Capacity
PRODUCT • Market Share Attainable
CONCEPT GO/NO-GO
• Time to Break-Even
FAVOURABLE/
UNFAVOURABLE BUSINESS
• Return on Investment
OPPORTUNITY
Potential
• Capital Requirement
FINANCIAL • Internal Rate of Return
ISSUES Potential
• Sales Growth
• Asset Intensity
• Spontaneous Working
Capital
• Gross Margin
• Net Profit

• Entrepreneurial
Team
MANAGEMENT • Industry and
TEAM Technical Experience
• Integrity
• Intellectual Honesty
 BUSINESS OPPORTUNITY ANALYSIS
CONCEPT BUSINESS OPPORTUNITY PROFILE EVALUATION CONCLUSION

ASSESSMENT OF EXTERNAL ENVIRONMENT

• Total Cost
(fixed & variable)
• Control Over Cost,
COMPETITIVE Prices & Distribution
ADVANTAGE • Proprietary Protection
ISSUES (e.g. patents)
BUSINESS • Time to Respond to
AND Market
PRODUCT • Contacts & Networks
CONCEPT
FAVOURABLE/ GO/NO-GO
• Goals and Fit
UNFAVOURABLE BUSINESS
• Stress Tolerance OPPORTUNITY
PERSONAL
• Desirability
CRITERIA OF
• Opportunity Cost
ENTREPRENEUR • Risk/Reward Tolerance
/TEAM

• Timing
• Technology
STRATEGI • Flexibility
DIFFERENTIATION • Opportunity Orientation
• Pricing
• Distribution Channels
• Room for Error
•Risk/Reward Tolerance