20.

6 million birds

6.9 million homes
Depending on the breed,
pet birds can live anywhere
from 580 years old.
Most birds mate for life.
Research Phase
Beak & Wings Rescue
Burge Bird Service

Burge Bird Rescue
Fewer than 100 Avian Rescues exist nationwide.
*(not connected to breeders)
Whats the problem?
There is a huge lack of knowledge surrounding the ownership and
care of exotic birds. This leads to problems such as abandonment,
misinformed choices and mistreatment of pets.
What social behaviors are we looking to change?
Abandonment
Most parrots are taken to rescues
because of behavior issues.
Abuse & Neglect
Only captive parrots self-mutilate or pluck.
Ignorant & Impulsive Choices
People just dont know what theyre geing in to.
Birds can be as smart as a toddler.
Who is our audience?
Veterinary Practices
Potential Pet Parents
How will we measure change?
Short Term
Survey audience and ask if they feel beer informed.
Long Term
Seeing a drop in number of birds in rescues/shelters.