You are on page 1of 52

ACKNOWLEDGEMENT

We are very much thankful to our Sikkim Manipal University for giving
us an opportunity to do this type of live project which would help us to
acquire practical knowledge and experience.
We are thankful to our directors Mr. Sushit Ghosh and Mrs. Suchorita
Ghosh and our faculty Prof. Anuradha Chatterjee who has given us
all the support to make the project a success.
Moreover we would like to thank the people of Sambalpur also for
their cooperation and help.
We are also very grateful to all the other staff members of the institute
for making this project a success

We expect to get the same help and support in our future projects.


RESEARCH METHODOLOGY

Primary Data Collection:

 Survey done in the markets of Sambalpur district in Orissa.


 Survey done with 100 residents of the place.
 Survey completed through one to one interaction with the people.
 Objective type questions asked in a questioner format.

Secondary Data Collection:

 Details of the industry collected from website- www.domain-b.com


 Details about the company downloaded from the Eureka Forbes website-
www.euekaforbes.com
 Product details taken from- www.compareindia.com, www.mouthshut.com
 Name and details of the different competitors collected from-
www.kent.co.in, www. unilever.com, www. philips.com, etc
 The different images are taken from the web site- www.google.com,
www.sambalpur.nic.in, imafechef.com, www.dde.smuhmts.edu.

Sambalpur market


INDUSTRY OF WATER PURIFIER IN INDIAN
MARKET

ONE man's meat is another's poison can well be said in the context of the bottled
water controversy. Even as the ripples seem far from receding on whether the
pesticide-residue in packaged drinking water is a reason for concern — the
water-purifier industry has lost no time in sniffing out an opportunity.

"Water from Waterguard is completely safe from harmful pesticides, bacteria,


viruses and is economical too!", says an advertisement from Usha Shriram,
advertising for its Usha Brita Water Purification Systems.

And in case you miss the point, the advertisement has in its background copies of
media reports on `Pesticides in bottled water.'

Meanwhile, Eureka Forbes, touted to be the leader in the water purification


segment, reacted more swiftly to the pesticide-issue and came out with
"reassuring" advertisements, within a couple of days after the Centre for Science
and Environment (CSE) came out with its controversial report.

The Ministry of Food Processing Industries held an inter-ministerial meeting on


the issue, to "take stock and decide on the future course of action."

The Union Health Ministry too had met discuss the subject and according to
sources; the inclination was towards aligning with the European Union (EU)
norms.

However, the Bureau of Indian Standards reiterated its stand on the issue and
said: "That it took into consideration the limits set by the USFDA, the EU, the
World Health Organization (WHO), Codex etc. and decided that since bottled
water was a value-added product and in keeping the public/consumer interest,
the (BIS) committee unanimously decided to quantify the maximum limits for
pesticide residue and made the necessary amendments to the two Indian
standards".
The different companies which manufacture water purifier are:

 Aqua Guard
 Kent grand,
 Hindustan unilever –pureit,
 Philips intellegent,
 Whirlpool Pure Fresh,
 Jaipan, Alpha Dewdrop,
 Eurotek System,
 GenPure R.O System,
 Bionics
 Aqua Tech
 Kenstar water purifier,
 Krona,
 Astro-boy-water purifier,
 Euro Fabs,
 Euro riva water purifier,
 Aqua fresh water purifier.


COMPANY

 Rs. 10 billion multi-product, multi-channel corporation - part of the


Shapoorji Pallonji Group

 Over 7,000 employees


 Leaders in domestic and industrial Water Purification Systems, Vacuum
Cleaners, Air Purifiers & Security
 Pioneers in Direct selling - Asia's Largest Direct Sales Organisation
 A strong service network that backs up sales efforts, Supported by Call
Centre, Customer Care Representatives & Mobile Service Vans and 24
hour helpline for customers - Eurohelpline
 Eureka Forbes - A Business Superbrand
o Aquaguard & Euroclean - Chosen Superbrands
o Ranked among India's Most Admired Consumer Durable
Companies
o Best Employers (3 times in a row)
o Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia
Awards
o A case study at the prestigious Harvard Business School
o Winner of awards on Customer Responsiveness
o Winner of Water Digest awards

 Customer has always been the centre of their business


 They are in close and constant touch with their customers, listening to
them and understanding their needs
 They have created exciting new products and services to satisfy
customers’ needs
 A sale is only the beginning of a relationship - they make a special effort to
let the bonds of friendship endure through service, post purchase training
and a host of other customer care incentives
 Everyone in the company strives to make their customers 'Friends For Life'
 A significant part of company’s revenue comes from relationship marketing
including service contracts, spares & accessories sales, product up
gradations and references of new customers
Eureka Forbes offer different types of products and services to the consumers
according to their requirements. It works on a fair ground and it is for this
reason that the company has reached to extreme heights.

Some articles captured from different journals are given below to judge the
superiority of Eureka Forbes than any other competitor.

MUMBAI, 12 March: Successful acceptance of a product by the masses


results in brand names becoming synonymous with the product category. For
example, say 'Cadbury' and one recognizes 'milk chocolate', say 'Xerox' and
one understands photocopiers. Say Aquaguard? Water purifier, of course!

We've been saying this all the time, based on market feedback, but now its
official," says S K Palekar, senior Vice President (Marketing) Eureka Forbes
Ltd. Mr Palekar was reacting to news that Aquaguard, the flagship brand of
EFL, has been nominated in the 'Special Category for The Best Water Purifier
of the Year 2007'. Organized by 360 Degrees, a progressive media and
experiential marketing company, 'Smart Living Awards 2007' recognize and
felicitate India's most preferred brands in residential real estate and other
house related product/services, adds Mr Palekar.

“Its' official: Aquaguard has wide acceptance as a generic name for water
purifiers," smiles S K Palekar, even as he awaits official confirmation on
whether the nomination will have a positive result: winning the award. "I am
sure the market leader will always retain its position," says Palekar, "but the
real story here is not whether we win or not. The real story is that we have
been conformed as being synonymous with the generic product i.e. water
purifiers once again."

It is a wait that has all at EFL keeping fingers crossed and hoping for the best,
for S K Palekar the nomination is by itself, yet another recognition of the brand
name being a success. "I too am waiting with bated breath, the heart says we
will definitely win, but the mind says one should always wait for the formal
announcement," he adds. Will Aquaguard get the award this time too? We will
keep you informed!

Aquaguard most trusted brand : Readers Digest


Water that looks clear is safe to drink. This is a myth Aquaguard has sought to
dispel since its launch in 1984. Waterborne diseases are largely caused by
invisible bacteria and virus. They are eliminated by Aqua guard’s 3-stage
purification process, thus ensuring the health of children across 35 countries.
Aquaguard has a range of products that specially cater to diverse water
conditions (hard or soft), and that is why it is trusted by mothers across the
world.

The Aquaguard brand owes its success to Eurochamps (Direct Selling


representatives of Eureka Forbes), who pioneered the Direct Selling concept
in India. Today, over 105 laboratories across the world certify Aquaguard.

Aquaguard enjoys the faith of 20 million people and has been given Super
brand status. It is the only water purification system that is endorsed by the
Indian Medical Association, a body of 1,78,000 doctors. Hence, Aquaguard is
the tried, tested and trusted choice for mothers.

When Nielsen Media Research surveyed India for the most trusted brand in
water purification, the consumer's choice was no surprise Aquaguard. Today,
Aquaguard has been honoured with the Reader's Digest Platinum Award for
the most trusted consumer brand in the water purifier category.

Mr. S.K. Palekar Sr. Vice President, Marketing & Knowledge Management,
Eureka Forbes says "At Eureka Forbes, we believe in providing a happy,
healthy, safe and pollution-free environment based on trust and lasting
relationships with customers. And Aquaguard is the flagship brand of this
philosophy.

Aquaguard is backed by Eureka Forbes, the leaders in water purification for


22 years with the largest service network in the country. Eureka Forbes Ltd.
has been ranked No. 4 in the recently conducted Hewitt Best Employer's
Survey.

Euroclean Vacuum Cleaners & Aquaguard Water Purifies Chosen


'Super brands'
The consumer has spoken. Identifying and paying tribute to exceptional
brands, the vox populi has placed both EUROCLEAN VACUUM CLEANERS
and AQUAGUARD WATER PURIFIERS in the Super brand category.
AQUAGUARD was chosen for the second time running.

Recognizing, rewarding and reinforcing leading brands from all over the world,
consumers have clearly shown their preference for a brand that offers
significant emotional and physical advantages over competitors. The second
edition of Consumer Super brands 2006-2007 had it all clearly spelt out in
black and white. Brand leaders in their categories and the Brands revered by
consumers that are what Super brand is all about.

Across 169 categories and 1,699 brands, some 13,085 respondents across
the country participated in an online process of choosing and short listing their
favorite brands. Both our brands came up trumps, with respondents refusing
to unseat them from their quality position.

The consumer validation process short listed 652 brands from the original
1,699 brands. This was further scored upon by the Super brands Council,
which selected 205 brands, each scoring not less than seven marks out of
ten.

Of these, 91 Super brands have been inducted into the second edition of the
Consumer Super brand 2006-07. ACNielsen evaluated the details.

Other Indian super brands include The Times of India, Blue Dart, Bournvita,
Cadbury's Dairy Milk, ColorPlus, Park Avenue, Anchor Switches, Jockey,
Prestige, Real Juice, Canon, Crompton Greaves, DHL, Exide, Good Knight,
Hutch, Airtel, Kerala Tourism, LIC, SBI, Raymond and Servo among others.

In a glittering ceremony held at The Taj Lands End, Mumbai on the 12th April
2007, Mr.S.L.Goklaney and Ms.Vandana Chouhan received the Superbrand
trophy and the certificate from the Governor of Maharashtra His Excellency
Mr.S.M.Krishna. For Euroclean, the award was received by Mr.Marzin Shroff
and Mr.Shashank Sinha.
For the 3rd year in a row, Consumers Choose Aquaguard & Euroclean
As 'Mera Brands' - Consumer World Awards - India's Most Preferred
Brands

The Consumer World Awards (CWA) established in the year 2003 to identify
and to felicitate the brands that are most preferred by consumers as 'Mera
Brand'. Mera Brand is a certification by consumers, proposes to be a
standardization of the most preferred brands by consumers. The Mera Brand
insignia that winning brands incorporate in their product packaging or in their
various marketing tools to validate their leadership in the market place,
eventually aid the consumer's decision to pick the right product/service.

A large nationwide survey conducted across 6 Metros, 25 State Capitals and


225 sub urban areas & villages covering over 12,000 customers and results
validated by noted Market Research firms TNS and Ernst & Young choose
our brand EUROCLEAN VACUUM CLEANERS & AQUAGUARD WATER
PURIFIERS as 'Mera Brands' - the choice of the consumer. India's most
preferred brands.

This year, the Brands that received this unique feat were divided into four
segments - FMCG (Fast Moving Consumer Goods), Consumer Durables,
Service Segment and Media.

Eureka Forbes: One of India's best places to work, bags 4th place in
prestigious ET - Hewitt Best Employer's Award 2007.

Study conducted by Hewitt Associates, the largest HR Consulting


organization in the world. Hewitt conducts the study across 5 continents and
25 countries for the last decade.

The Indian study is the largest piece of employee research conducted,


covering 230 companies and surveying 44,000 employees. The participating
companies represented all segments of industry – FMCG, Consumer
Durables, Retail Banking, Hospitality, Healthcare and IT.


PRODUCT- AQUA GUARD

Eureka Forbes-Aqua Guard

Aqua Guard is the most trusted brand all over India .Aqua Guard water purifier
chosen as ‘super brand’. Eureka Forbes is pioneer in Home water purifiers, RO
water purifiers, UV water purifiers in India. They are specialist in 5 water
technologies addressing 17 diverse water conditions and are the World's largest
manufacturer of Ultraviolet (UV) based water purification system.

1.

The most important appliance in your kitchen is the water purifier. Regular filters
are not enough to kill the bacteria present in water supplied to most Indian
homes. The finance minister has promised clean, drinking water to one and all by
making water purifiers cheaper than what they used to be. With affordable water
purifiers available, pure clean drinking water will no longer be a luxury. Time, we
thought, you tried this test to check out how well equipped you are in your
knowledge of water purifiers.

2. There are many companies who have introduced Reverse Osmosis technology
based Water Purifier's in market. Here, they have some selected models for
keeping you fit and fine

Zero B Pristine 15LPH

This water purifier has 4 purification stages like- Pre-filter purification, Pre-carbon
filter, Sediment filter purification and Reverse Osmosis technology. Reverse
Osmosis separate remove dissolved salts, heavy metals, chemicals, micro-
organism and other impurities to drain. Auto Flust Timer (AFT) eliminates the
need of manual cleaning of water purifier. This model is sleek and aesthetically
designed. It comes with a 15 litres of storage capacity and is available in 2
different colours.
Price - Rs 24,000

3.

Eureka Forbes - AQUAGUARD TOTAL SENSA


This storage water purifier has 9.5 Liters water storage capacity and 4 purification
stages like- Sediments purification, Ultra-Violet purification, Reverse Osmosis
technology purification and and finally Argentum Nano Fresh+ which improves
taste. It has Reverse Osmosis Technology; it uses semi-permeable membrane to
divert dissolved salts, heavy metals, chemicals, micro-organisms and other
impurities to drain. The Ultra-violet purification system has a lamp which helps in
eliminating bacteria and viruses thus providing safe drinking water. Its patented
Intelligent Blu-G technology senses the quality of water. Then auto-selects the
best water purification technology that should be used.

4.

AQUAGUARD ULTRA

An equivalent product to Pureit exists from Eureka Forbes as well - Aquaguard


Ultra. It uses an ultrafiltration membrane to purify water. The product claims to be
capable of removing impurities even in the molecular range.

Just like Pureit, Ultra does not require electricity to function. It has a four stage
purification:

1. Particle Filter - good for 3000 litres


2. Sediment Filter - good for 6000 litres
3. Activated Carbon Filter - good for 3000 litres
4. Ultrafiltration cartridge - good for 6000 litres

The price of this product as mentioned on the website is 7350 rupees. What
needs to be replaced and how much

5.

Eureka Forbes - AQUAGUARD TOTAL RO SMART


This water purifier has a flow rate of 8 liters per hour. This RO purification water
purifier has 5 purification stages process that removes bacteria, virus, protozoa,
and cysts and reduces all ionic particles including heavy metals, pesticides and
TDS (Total Dissolved solid) from water

6.

Eureka Forbes - Aquaguard Reviva


This water purifier has 5 purification stages like- Pre-filter purification, Candle-
filter purification, Silver-impregnated activated carbon purification and Reverse
Osmosis technology purification. It comes with 7.5 liters of storage capacity.

7.

Total Gold Nova

Rs:- 9,500

This product of eureka forbes is named total gold nova it has three stages of
water purification.with a solid fiber body and direct water flow system. And it also
with a warranty of one year.

8.

Eureka forbes classic


Rs:- 7,190

This product of eurekaforbes named classic this is the first model of aquaguard
with three stages of water purification and a metal and abs plastic body which
really compatiable with water and it also have one year of warantty



Competitors of Eureka Forbes in Indian Market

At present there are lots of companies in the market of water purifier. Now people
are more aware of pure water than before that’s why the demand of water
purifiers increasing day by day lots of companies are shows interest in making
water purifier. Some of them we mentioned in below:

1. Kent grand:

Kent - Grand
Product Summary: This storage water purifier has 8 Liters water storage
capacity and 5 purification stages like- Sediments purification, Pre-Carbon Filter,
carbon purification, UV and Reverse Osmosis technology purification. Its Reverse
Osmosis Technology, it uses semi-permeable membrane to divert dissolved
salts, heavy metals, chemicals, micro-organisms and other impurities to drain. In
later stage it has resin carbon cartridge, which polishes water to ensure fresh
testing water. The Ultra-violet purification system has a lamp which helps in
eliminating bacteria and viruses thus providing safe drinking water.

2. Hindustan unilever -pureit:

Hindustan Unilever - Pureit


This water purifier has 4 purification stages like- Pre-filter purification, activated
carbon purification, Germkill Processor and Unique Polisher. It has 9 liters of
storage capacity. This water purifier does not require electricity. This
maintenance free water purifier Germkill Battery Kit'™

which is heart of purification system needs to be replaced after drawing 1500


liters of purified water. This Germkill Battery Kit'™ costs Rs 300 plus additional
Rs 15 as delivery charges.

Pureit

HUL claim that Pureit in-home purifier provides water that is 'as safe as boiled', without
needing electricity or pressurised tap water, for low and middle-income families in
India. One rupee buys 3.5 litres of Pureit safe drinking water (including the initial
one-off costs of the purifier unit). This makes it a more affordable alternative to
boiling water or bottled water, where one rupee buys 2.5 litres or just 0.3 litres
respectively. The chart below compares the cost of Pureit to other
alternatives.
3. Philips intellegent:

Water purification

Philips established its new water purifier business, having


achieved a 30% retail market share in India with its UV water purifier and
becoming the Brazilian market leader in the on-tap water purifier category.

4. Whirlpool Pure Fresh:

Whirlpool launches Purafresh water purifiers :


The Purafresh series is available in three models - Platinum, Elite and Deluxe

Aiming to provide the best in class products to its consumers, Whirlpool India,
subsidiary of Whirlpool Corporation, unveiled its new range of ‘Purafresh’
Reverse Osmosis Water Purifiers.

Equipped with Whirlpool’s patented '6th Sense' technology, the new ‘Purafresh’
water purifier claims to be the only Reverse Osmosis system on the market that
not only purifies but also protects the purity and freshness of the water with its
prestigious gold seal certification (from GOLD Seal of Water Quality Association,
USA WQA). Purafresh RO range is the only RO water purifier range in India to
get this gold seal.

Priced between Rs 14, 450 – Rs 22,950, Purafresh is available in three models –


Purafresh Platinum, Purafresh Elite and Purafresh Deluxe.

The high end Purafresh platinum model, Whirlpool claims, is India’s first and Only
Direct Flow RO with no storage tank enabling immediate consumption of freshly
purified water with 72 ltrs per hour capacity (Normal RO products have 8-10 ltrs
per hour capacity). It has an advanced 5-stage purification process and also
boasts a first–of–its–kind electronic interface with a ‘Filter change indicator’,
which alerts the consumer on the need to change the filter and thus ensures
continual purity & protection of the water. Other diagnostics functions like no
water on tap indication, self cleaning mode indication, and water extraction
indication makes it the most advanced and best in class product.

Purafresh Deluxe and Elite models deliver the promise of ‘pure and fresh water
through its 6-stage purification process and unique ‘silver ceramic cartridge’ in
the tank which prevents growth of any microbes in post-purified water. The air-
tight storage tank further prevents entry of any contaminants post purification.

5. Jaipan:

jaipan
Description:

• Jaipan water purifier.

• Technical specification:
o Voltage :
 With SMPS: 100 to 270v 50hz.
 With STD: 180v to 230v 50hz

Features:

o Stainless steel u v chamber.


o Futuristic surface mount technology.
o State of the art switches mode power supply.
o I.C. controlled electronic monitoring systems.
o Eco-friendly power saver "sleep" mode.
o Silver impregnated activated carbon handle.
o Solid state electronic ballast.
o Musical water indication with dual l.e.d.
o
• Warranty: 2years.

6. Alpha Dewdrop:

Alfa Dewdrop
This storage type water purifier has 4.5 litres water storage capacity and 4
purification stages like- Pre-filter Sediments purification, Carbon filter, Reverse
Osmosis technology and Post Reverse Osmosis purification. Reverse Osmosis
uses semi-permeable membrane to separate dissolved salts, heavy metals,
chemicals, microorganism and other impurities to drain. In later stage it has resin
carbon cartridge, which polishes water to ensure fresh testing water. It is a
tabletop design and can be placed over the counter. Price - Rs 14,990
7. Eurotek System:

Product
We incorporate explicit qualities in our products. We procure rust free raw materials & use
sophisticated and latest machinery. We assemble water purifier & RO system and then sells
them. The filtered water obtained from this purifier is highly hygienic & safe to drink. Rigorous
process is followed to constantly enhance the design & efficiency of our products. Our
appliances are available in most competitive industry prices. We also customize our products as
per the clients demand.

Some important features of our products are as following:

* Easy maintenance

* Less electricity consumption

* Low noise

* High operatinspeed

* Maximum output

8. GenPure R.O System :


GenPure Reverse Osmosis (R.O.) system - is a Home RO Drinking Water
System for ultimate purity and good taste. It provides you the quality of bottled
mineral water and the convenience of producing it at home. Its multi-stage
purification process and RO technology, not only physically removes unwanted
and life threatening micro-organisms, but also removes harmful chemical
pollutants and heavy salts present in the water, to ensure clean and healthy
drinking water.

Unique Features:

• Six Stage Water Purification System


• Smart LEDs for Power On, Purification On, Low Pressure Cut-Off & Auto
Flush On
• Automatic RO Membrane Flushing System to flush out impurities
• External pre-filter and anti-scalent to enhance the life of RO Membrane
• In-built SMPs for voltage protection
• Auto Low pressure cut-off. Automatic On/Off water level micro-switch
• Purification Capacity: up to 12 LPH
• Tank Capacity: 8 Ltrs
• Dimension: L: 10" x B: 5" x H: 13.5"
• Weight: 10.5 Kg

Purification Stages:

• 1st Stage: External Dust Filter


• 2nd Stage: Anti-scalent Cartridge
• 3rd Stage: Pre Carbon Cartridge
• 4th Stage: Sediment Spun PP Filter Cartridge
• 5th Stage: RO Membrane
• 6th Stage: Post Activated Carbon Cartridge

9. BIONICS:

BIONICS ALTIUS UV-400 SERIES


Bionics are UV water purification system manufacturers since more than a
decade now. This is our most running and old domestic UV water filter having
both quality and economical aspect.

Introduction UV Disinfection In Domestic UV Water Filters

Water is our most important natural resource and a very basic requirement for
living, but due to rapid industrial growth and population explosion, our most
valuable resource is getting polluted day by day and the most important problem
is to know the contamination level of our water supply, since micro organisms
and pathogens are naturally present in our natural water sources. Most of these
micro organisms lead to various infections and diseases.

In order to get rid of the problem, we employ very safe and economical method of
water purification, called ultra violet (UV) disinfection, which is performed in our
UV Water purification system conforming to all existing drinking water
standards of various municipal bodies across the world.

Process Explanation Of Domestic UV Water Filters

The feed water after some pre treatment is made to enter a specially designed
UV chamber of our domestic ultra violet water purifier. Once water goes inside
the uv chamber, it is exposed to ultra violet germicidal light of wave length 253
nano meters. This wave length of UV light proves fatal to bacteria, viruses algae
and other microorganisms and effectively destroys 99.99% of them. Our
domestic UV water filters are most effective tool in warding off most of the
water borne diseases, such as cholera, typhoid, diarrhea, hepatitis, jaundice etc.

The housing of our UV germicidal lamp is made of quartz, which has a unique
property of 100% penetration of UV light . This helps to maintain the maximum
operating temperature of UV water filter.
Our domestic UV water filter does not change either physical or chemical
property of the feed water . Hence the output water is 100% ready to use the
moment it comes out of the system.

Advantages of Our Domestic UV Water Filter

• Proven and time tested technology


• Extremely safe for Humans And Pets
• Economical
• Energy Efficient
• Toxic Chemical treatment not required
• Simple housing
• Low Maintenance

Fast Treatment of Feed Water.

Applications of Our Domestic UV Water Filters.

• Potable Water
• Fisheries
• Live Stock Management
• Testing And Research Laboratories
• Manufacturing Of electronic Components.
• Food Processing
• Swimming Pools
• Health Clubs

10. AQUA TECH:

Unique Three Stage Purification Process

• Stage 1: Removes all physical impurities through its unique sediment


Filter for Better Purification
• Stage 2: A silver impregnated activated carbon cartridge gets rid of any
odours or colouration

Stage 3: An Ultra Violet Lamp destroys all bacteria and viruses present in the
water.
Thus preventing the flow of unsafe water.
We AQUA TECH SERVICE offer you quality service at your doorstep, in your
area, through your water purifier unit is working just fine and you will get really
purifier water call us, we shall come to your place and service your water purifier.

11. KENSTAR-WATER-PURIFIER:

Kenstar a recognize company launchesa new brand of water purifier. They claim
that the customer will be satisfied after using this product.

12. Krona

Features:

• Krona creates way to a safer & healthier Lifestyle through its RO Water
Purifiers
• Industrial activities & urban growth have increased the strain on Natural &
Ecological resources
• Krona, a time tested and a reliable name on which people can rely & place
their full confidence upon for - Pure Drinking Water
• With several years of experience in the Water Treatment Industry, they
offer a variety of Services & Solutions to combat the ever-increasing
demand for clean, safe drinking water
• Krona comprises of a dedicated team of Engineers, Technicians &
Administrators who are trained in their respective fields to provide Superior
Quality Products & Unmatched Customer Service
• Krona offers a wide range of RO Water Purifiers, Dispensers & Parts that
speak of Quality, which is strongly supported by NSF, Certification, which
is recognized Worldwide
• The company is committed to using its collective Knowledge, Experience
& Expertise to Develop Products, Systems & Services, which are
incorporated into the Widest Range of Water Treatment Equipments
• The expertise required to maintain such high Standard of Systems &
Services comes from ongoing R&D of Process & Control, Manufacturing
Technology & Colloidal Chemistry
• Flow Rate: 12-15 LPH
• Tank Capacity: 10 Lt�
• Installation: Counter Top
• Dimensions: 41(L) x 30(W) x 24(D)
• Power Consumption: 30W(In Use)
• Weight: 12.5 Kg (With Full Tank)

Warranty: 1 Year Manufacturers Warranty

13. Astro-boy-water purifier:

Astro boy a recognize company launchesa new brand of water purifier. They
claim that the customer will be satisfied after using this product.

14. EuroFabs
Its newly introducing a unique Water Purifier with the proud name of Eurofab.
The necessity of which has been felt for a long time. Our equipment will
completely purify the water with easiness to install, convenient and comfortable to
operate by any person. The internal mechanism of water purification provides you
with absolutely purified high quality of water which is capable and comparable
with the machine of international standards. it heartily invite customers and
welcome to this new venture, thus insuring you of providing with purified, quality
water for a better long healthy life of you and your family members.

15. Euro riva water purifier


This is an high output water purification system recomended both for homes and
offices where large quantity of water is required. /its unique multi-stage filteration
gives you germfree drinking water
Ideal for installation on kitchen wall.
For Family Size of 1 to 15 members
Capacity - 10 to 12 Ltr / hr. (250 Lter per Day).

Water Quality - 2000 ppm (TDS Max.)

Filtration Process

Sate 1: Sediments Pre-filter 5 Microns that removes suspended impurities from


inlet water.

Stage 2: Active Carbon Pre-filter which removes chemical impurities like chlorine.

Stage 3: Extrudes carbon pre-filter which removes bad taste, colour and odour.

Stage 4: RO membrane that removes bactria, virus, hardness etc. and makes
water safe for drinking.

Stage 5: Post carbon filter and polisher that improves the taste of the water.

The RO Advantage

• Separates all toxins, bacteria, virus, soluble as well as insoluble impurities


and chemicals making water 100% safe for drinking.
• Separation of contaminants from water that may bring illness like blood
pressure, kidney stones, indigestion, gastric, bacterial diseases etc.
• Also works in areas with hard and salty water.
• Enhances the taste of water by separating undesirable salts and minerals.
• Does not use chemicals to purify your water.
• Gives you absolutely safe and bottled water quality.
16. Aquafresh Water Purifier P7

Brand Name:Aquafresh Waterpurifier P7

Place of Origin:India Delhi

Detailed Product Description

In this model, complete product is made of high grade stainless steel.

Retains natural quality of water

• A unique EMS to monitor the purification process


• Solenoid Valve for regulation of water flow
• Feather Touch Switch to ensure smooth & shock proof operation
• Wide working voltage range for protection against fluctuations


MEASURING ATTITUDE

This is a learned pre disposition to behave in a consistently favorable occur, in


favorable way with respect to a given object (product, brand, retail stores etc).
Attitude is learned and consistent.

While doing the market survey on Eureka Forbes we have come across the
different attitudes of people of Sambalpur town in Orissa. But at the same time
they were very approachable and co operative. They responded well to our
questions which helped us to know their views towards our product. Aqua Guard
has earned a generic name as maximum percentage of residents prefer using
eureka forbes aqua guard as their water purifier, and in most of the cases they
are not even aware of any other brand.
- Sudarshan Maloo

MEASURING ATTITUDE

This is a learned pre disposition to behave in a consistently favorable occur, in


favorable way with respect to a given object (product, brand, retail stores etc).
Attitude is learned and consistent.

While doing the market survey on Eureka Forbes we have come across the
different attitudes of people of Sambalpur town in Orissa. But at the same time
they were very approachable and co operative. They responded well to our
questions which helped us to know their views towards our product. Aqua Guard
has earned a generic name as maximum percentage of residents prefer using
eureka forbes aqua guard as their water purifier, and in most of the cases they
are not even aware of any other brand.
- Suparna Roy



DIFFERENT ATTITUDE SCALES

There are four different kinds of scales in which attitudes can be measured. They
are as follows:-

o Thurstone Scale

o Likert Scale

o Sematic Differential Scale


o Paired Comparison Scale

o Thurstone Scale

Equal appearing interval based scale developed by Thurstone and Chave.


For example: the hotdog food provides adequate amount of nutrition to your pet
dog:
A B C D E
_______________________________________________
strongly disagree neutral strongly agree

o Likert Scale

The likert scale requires the respondents to indicate a degree of agreement or


disagreement with each of the series of statements about the stimulus objects

The steps in creating this scale are:

 A large number of statements are collected


 The researcher selects a few statements that are not ambiguous,
irrelevant or otherwise deficient
 These statements are given to a group of respondents who are asked to
indicate their reaction to using a five undecided disapprove and strongly
approve, undecided disapproves and strongly disapprove.
 These categories are assigned value 5,4,3,2,1
 These correlation between the statements score and the total score as
then ascertained.
 Those statements that have a high correlation with the total score are then
selected for the final scale.

 The analysis can be conducted on an item-by-item basis (profit


analysis), or a total (summated) score can be calculated.
 When arriving at a total score the categories assigned to the
negative statements by the respondents should be scored by
reversing the scale.
For example:

Strongly Disagree Neither Agree Strongly


disagree agree nor agree
disagree
Eureka
forbes
Aqua guard 1 2 3 4 5
is cheaper
than others
Eureka
Forbes
after sales 1 2 3 4 5
service is
good
Eureka
forbes is
reliable. 1 2 3 4 5

o Sematic Differential Scale

The sematic differential in a seven point rating scale with end points associated
with bipolar labels that have sematic meaning

For example:

Powerful ___________________

Unreliable ___________________

Modern ___________________

o Paired Comparison Scale

Here, respondent is required to pick two objects of a set with regard to an


attribute of interest.

- Sudarshan Maloo

DIFFERENT ATTITUDE SCALES

There are four different kinds of scales in which attitudes can be measured. They
are as follows:-

o Thurstone Scale

o Likert Scale
o Sematic Differential Scale

o Paired Comparison Scale

o Thurstone Scale

Equal appearing interval based scale developed by Thurstone and Chave.


For example: the hotdog food provides adequate amount of nutrition to your pet
dog:
A B C D E
_______________________________________________
strongly disagree neutral strongly agree

o Likert Scale

The likert scale requires the respondents to indicate a degree of agreement or


disagreement with each of the series of statements about the stimulus objects

The steps in creating this scale are:

 A large number of statements are collected


 The researcher selects a few statements that are not ambiguous,
irrelevant or otherwise deficient
 These statements are given to a group of respondents who are asked to
indicate their reaction to using a five undecided disapprove and strongly
approve, undecided disapproves and strongly disapprove.
 These categories are assigned value 5,4,3,2,1
 These correlation between the statements score and the total score as
then ascertained.
 Those statements that have a high correlation with the total score are then
selected for the final scale.

 The analysis can be conducted on an item-by-item basis (profit


analysis), or a total (summated) score can be calculated.
 When arriving at a total score the categories assigned to the
negative statements by the respondents should be scored by
reversing the scale.
For example:

Strongly Disagree Neither Agree Strongly


disagree agree nor agree
disagree
Eureka
forbes
Aqua guard 1 2 3 4 5
is cheaper
than others
Eureka
Forbes
after sales 1 2 3 4 5
service is
good
Eureka
forbes is
reliable. 1 2 3 4 5

o Sematic Differential Scale

The sematic differential in a seven point rating scale with end points associated
with bipolar labels that have sematic meaning

For example:

Powerful ___________________

Unreliable ___________________

Modern ___________________

o Paired Comparison Scale

Here, respondent is required to pick two objects of a set with regard to an


attribute of interest.
- Suparna Roy


DIFFERENT SCALES USED FOR SURVEY

We have used two types of scales for doing the survey on Eureka Forbes – Aqua
Guard. They are :-
o Thurstone Scale
o Likert Scale

Thurstone Scale was introduced by Sir Louis Leon Thurston. Under this scale we
had taken certain parameters such as product features, market share of the
product, product durability, product reliability and after sales service.

Likert Scale was introduced by Sir Renis Likert. Under this scale the parameters
used are product is cheaper than others, after sales service is good, product is
reliable, durable, product market share, product has attractive features and the
level of satisfaction.

- Sudarshan Maloo
-
DIFFERENT SCALES USED FOR SURVEY

We have used two types of scales for doing the survey on Eureka Forbes – Aqua
Guard. They are :-
o Thurstone Scale
o Likert Scale

Thurstone Scale was introduced by Sir Louis Leon Thurston. Under this scale we
had taken certain parameters such as product features, market share of the
product, product durability, product reliability and after sales service.

Likert Scale was introduced by Sir Renis Likert. Under this scale the parameters
used are product is cheaper than others, after sales service is good, product is
reliable, durable, product market share, product has attractive features and the
level of satisfaction.
- Suparna Roy


DATA INTERPRETATION
Data interpretation is segregated into 3 main parts:-

o Competitors’ Analysis
o (a) Product Satisfaction
(b) Product Improvements
o Company Analysis

These are explained below with proper and authentic data (percentages),
acquired from the market survey.

Competitors’ Analysis:

Initially Eureka Forbes was the only company manufacturing water purifier, in
Sambalpur. It used to enjoy a monopoly market. People there were not aware of
any other brand. But with changing times, other companies had emerged with
their technologies and products. With the help of branding and media these
company has gained a little importance in the town of Sambalpur. Though the
mass of the population is still using Eureka Forbes- Aqua guard, but still people
are aware of some of the brands which have emerged. They are as follows:

 Philips- Intelligent – Out of 50 respondants 4% are aware of this product


 Kent Guard – Again only 4% are aware of this brand
 Hindustan Unilever – 8% of the people are aware of this brand
 Blue Star – Only 2% know about this product
 Kenstar – Around 6% of the respondants know about Kenstar water
purifier
 Aqua fresh water purifier P7 – Only 1% of the total respondants were
aware of this brand.

philips-intelligent
kent grand
hindustan unilever
blue star
kenstar
aqua fresh P7
eureka forbes

Product Satisfaction:

During the market survey we have found that maximum people of Sambalpur are
more or less satisfied with the Eureka Forbes – aqua guard. Around 75% of the
people are using the product out of which only 10% are not satisfied due to some
reasons, they are:
• Poor after sales service
• Lack of transparency in promotional events conducted
• Only high end products having unique features.

Product Improvement;

Although most of the people of Sambalpur are using Aqua guard, still the product
is in a requirement of improvement in certain things. They are –
• E boiling technology should be more user friendly so that it can be easily
handled by less educated people.
• Service should be improved in order to maintain long term relationship with
the clients.

Company Analysis:

Few years back a poisonous chemical, Arsenic, was found in the drinking water
of Sambalpur, which had harmed many residents. From that time people became
very cautious about pure drinking water and decided to use water purifier in their
regular life. That was the time when Eureka Forbes Aqua guard came into
existence. It was the only product which was there in the markets of Sambalpur.
The people started using it and Eureka Forbes started enjoying a monopoly in the
market. Although other new companies have come up with their products, still
most of the people do not want to shift to any other brand. Aqua guard has
earned the faith of the people of Sambalpur. Aqua guard has become a ‘generic
name’ for all water purifiers.

Thus we can say that Eureka Forbes Aqua guard is capturing fairly a large
portion and is holding a sound position in the town of Sambalpur in Orissa.

On a grade scale of 7, we have rated the company Eureka Forbes


under the following parameters:-

Quality 1 2 3 4 5 6 7
After sales
service 1 2 3 4 5 6 7

Price 1 2 3 4 5 6 7

Design 1 2 3 4 5 6 7

Technology 1 2 3 4 5 6 7

- Sudarshan Maloo
-

DATA INTERPRETATION
Data interpretation is segregated into 3 main parts:-

o Competitors’ Analysis
o (a) Product Satisfaction
(b) Product Improvements
o Company Analysis

These are explained below with proper and authentic data (percentages),
acquired from the market survey.

Competitors’ Analysis:

Initially Eureka Forbes was the only company manufacturing water purifier, in
Sambalpur. It used to enjoy a monopoly market. People there were not aware of
any other brand. But with changing times, other companies had emerged with
their technologies and products. With the help of branding and media these
company has gained a little importance in the town of Sambalpur. Though the
mass of the population is still using Eureka Forbes- Aqua guard, but still people
are aware of some of the brands which have emerged. They are as follows:

 Kent – Respondents know about this brand as it has launched with a new
technology, R.O system (River Osmosis System)
 Pure it – People know about this brand as it is available at very cheap rate
in the market
 Philips – People are aware of this company because of its features like
timer and boiling
Product Satisfaction:

Eureka Forbes has a very huge popularity in Sambalpur market. It has gained a
generic name and has goodwill. People there are very satisfied with Aqua Guard.

Company Equity:

Out of 50 respondents users want some improvement in the project. They are as
follows:

 Quality – People are looking for some extra quality like e-boiling technology.
 Technology – Two people wanted more additional technologies in the product
 After sales service – There were two respondents who were not satisfied with
after sales service.

On a grade scale of 7, we have rated the company Eureka Forbes


under the following parameters:-

Quality 1 2 3 4 5 6 7
After sales
service 1 2 3 4 5 6 7

Price 1 2 3 4 5 6 7

Design 1 2 3 4 5 6 7

Technology 1 2 3 4 5 6 7

- Suparna Roy


DATA PUT TO SCALE

The data which we have got during our market survey has been presented in
two types of scales:

 Thustone Scale
 LIkert Scale
 Thurstone Scale

Product Features

A B C D E
_________________________________________|______
strongly disagree neutral strongly agree

Product Market Share

A B C D E
____________________________________________|___
strongly disagree neutral strongly agree

Product Durability

A B C D E
_______________________________|________________
strongly disagree neutral strongly agree

Product Reliability

A B C D E
_____________________________________|__________
strongly disagree neutral strongly agree

After Sales Service

A B C D E
________________________|_______________________
strongly disagree neutral strongly agree

 Likert Scale
NEITHER
STRONGLY DISAGREE AGREE NOR AGREE STRONGLY
PARAMETERS DISAGREE DISAGREE AGREE

Product is
cheaper

Good after
sales service

Satisfied with
the product

Product
Durability

Product has
attractive

features

- Sudarshan Maloo

DATA PUT TO SCALE


The data which we have got during our market survey has been presented in
two types of scales:
 Thustone Scale
 LIkert Scale
 Thurstone Scale

Product Goodwill

A B C D E
_________________________________________|______
strongly disagree neutral strongly agree

Customer Service

A B C D E
____________________________________________|___
strongly disagree neutral strongly agree

Technology

A B C D E
____________________________________________|___
strongly disagree neutral strongly agree

Satisfaction Level

A B C D E
____________________________________________|___
strongly disagree neutral strongly agree

 Likert Scale
NEITHER
STRONGLY DISAGREE AGREE NOR AGREE STRONGLY
PARAMETERS DISAGREE DISAGREE AGREE

Aqua Guard
Goodwill

Customer
service

Technology

Satisfaction
Level

Price

- Suparna Roy



GRAPHICAL PRESENTATION
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
BRAND NAME AFTER SALES PREVIOUS CHEAPER THAN
SERVICE EXPERIENCE OTHERS

REASONS FOR CHOOSING EUREKA FORBES – AQUA GAURD

70%

60%

50%

40%

30%

20%

10%

0%
satisfaction dissatisfaction

LEVEL OF SATISFACTION

PIE – CHART PRESENTATION


NO WATER IN
ABSENCE OF POWER, , MAINTAINENCE COST IS
28.00% HIGH, 32%

ABSOLUTELY
SATISFIED, 40%

REQUIRED IMPROVEMENT PARAMETERS

- Sudarshan Maloo

GRAPHICAL PRESENTATION

20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
BRAND NAME AFTER SALES PREVIOUS CHEAPER THAN
SERVICE EXPERIENCE OTHERS
100%
90%
80%
70%
60% EUREKA FORBES
50%
40% OTHER COMPETITORS
30%
20%
10%
0%

L
L
Y
CE

IL
VE
G

W
LO
VI

LE

D
R

O
SE

N
N

O
O
CH

G
ER

TI

T
TE

C
M

UC
FA
O

D
S
ST

O
TI
CU

PR
SA

COMPARISON BETWEEN EUREKA FORBES AND OTHER COMPARISON AT


DIFFERENT LEVELS

PIE – CHART PRESENTATION

44%

56%

CONSUMERS WHO BUY FOR


BRAND
CONSUMERS WHO BUY FOR
OTHER RESONS

COMPANY GOODWILL – BRAND SELECTION

-Suparna Roy

          
PRE-CONCLUSION

We had conducted the market survey in the town of Sambalpur in Orissa.


We had chosen our product as Aqua guard because people are very cautious
about their health these days, and are very particular about their drinking
water. In such a scenario most of the people are using water purifier; the
company which leads the market is Eureka Forbes.
We had used the chunk sampling method to do the project survey. Under this
method we had chosen a sample of 100 people from various areas of the
town. The sample includes both higher and lower potential people.
We had done the survey in an organized way. We had divided the town into
six different areas, they are-
o Sambalpur Road Station & Sambalpur Station
o Jhasugda Road and Raorkella Road
o Khetraj Road
o VSS Marg
o Gol Bazar
o Modi Para Chalk

We had met different kinds of people, coming from different religion and stratas of
the society, in these areas. Thus we came to know about the different views of
these people.
After the survey we came to a solution that the people of Sambalpur are very
much aware of Aqua guard and maximum of them are satisfied with the product.
We came across some people who are using aqua guard for more than 5 years.
Although maximum people are satisfied with the product but still there a pinch of
dissatisfaction among some of the consumers. But the ratio of these people are
negligible.
The chunk sampling method has helped us a lot in doing the market survey. This
is because this type of sampling attempts to obtain a sample convenient
elements and often respondents are selected because they happen them to be at
right place at the right time.

- Sudarshan Maloo


NO SAMPLING ERRORS

The different types of sampling errors are as follows:


o Differences between the true value and the observed value of a
variable
o Using incorrect sample design or size
o Using incorrect measurement technique
o Non-response error
We have successfully avoided the above mentioned sampling errors in our
project.

NO NON-SAMPLING ERRORS

The different errors under this category are:


o Defective definition of problem
o Defective problem definition
o Frame error
o Surrogate information error
o Non- response error
o Measurement error
o Experimental error
o Poor questionnaire design
o Interviewer bias
o Data processing error
o Data analysis error
o Interpretation error

We have tried and succeeded in avoiding these types of errors during our maket
survey.
SAMPLE SIZE DETERMINATION

⇒ The desired level of confidence reflects the allowable limits within


which the sampling error lies
⇒ 95% confidence level is generally considered sufficient
- Sudarshan Maloo
NO SAMPLING ERRORS

The different types of sampling errors are as follows:


o Differences between the true value and the observed value of a
variable
o Using incorrect sample design or size
o Using incorrect measurement technique
o Non-response error
We have successfully avoided the above mentioned sampling errors in our
project.

NO NON-SAMPLING ERRORS

The different errors under this category are:


o Defective definition of problem
o Defective problem definition
o Frame error
o Surrogate information error
o Non- response error
o Measurement error
o Experimental error
o Poor questionnaire design
o Interviewer bias
o Data processing error
o Data analysis error
o Interpretation error

We have tried and succeeded in avoiding these types of errors during our maket
survey.
-Suparna Roy


CONCLUSION

There are certain terms of sampling which helped us to reach to this


conclusion
of the project. They are:-
• Population is any finite or infinite collection of individuals.
• Census is the complete listing of a population or group at a point in time
with respect to well defined characteristics.
• Sample is a part of the population which is provided by some process or
other usually by deliberate selection with the objective of investigation the
properties of the parent population.

The survey has showed and proved that Eureka Forbes is enjoying a
monopoly in the markets of Sambalpur. We have found out from the survey
that people use the word “Aqua guard” as a generic name for all water
purifiers no matter to which company and brand it belongs to.
Moreover our survey has showed that most of the people are using aqua
guard in their work place as well as in their homes.

- Sudarshan Maloo

RECOMMENDATION & SUGESSTION

Although Eureka Forbes- Aqua guard is capturing a large market share, still
there are certain things which the company should take care of. They are:-

 Maintain long term customer relationships by providing valuable after


sales service,

 Promotional events should be done in a regular basis to keep the people


aware about the new technologies and products and also to prevent new
companies from capturing the market,
 The company should take initiative to give maximum features and design
in minimum price range.

- Sudarshan Maloo

