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  • Market Segmentation

    Загружено:

    priyankalawate
    140 просмотров6 страниц
    MARKET SEGMENTATION Presented by: roll what is a market? people BUT - not just ANY people, they have to have Willingness to buy Purchasing power (money) Authority to buy.

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    MARKET SEGMENTATION Presented by: roll what is a market? people BUT - not just ANY people, they have to have Willingness to buy Purchasing power (money) Authority to buy.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    140 просмотров6 страниц

    Market Segmentation

    Загружено:

    priyankalawate
    MARKET SEGMENTATION Presented by: roll what is a market? people BUT - not just ANY people, they have to have Willingness to buy Purchasing power (money) Authority to buy.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 6

    MARKET

    SEGMENTATION

    Presented by:

    Priyanka
     Roll
    What is a Market?

     PEOPLE
    BUT - not just ANY people, they have to

    have
    • Willingness to buy
    • Purchasing power (money)
    • Authority to buy

    What is Segmentation?
     &
    Need of Segmentation
     BASES OF MARKET
    SEGMENTATION

     Geographic Segmentation
     Demographic Segmentation & Socio-
    economic Segmentation
     Psychographic Segmentation
     Benefit Segmentation


    Thank You!

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