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Rebranding
Proposal
To: Martha Stewart
Meg Wiseman 1
Need a Change?
Times are changing and we must change with them. I am proposing Nivea
Body spruce up its current appeal by rebranding the Nivea Body logo. I
would like to give Nivea a hip new modernized look, like no other. With so
much competition and so much to gain, I urge you to take my proposal into
consideration. I will list a S.W.O.T analysis and go into detail about the
possibilities, the opportunities and the weaknesses of rebranding your logo.
Meg Wiseman 2
Table of Contents
1. S.W.O.T Analysis. 4
3. My Idea’s. 6
5. References. 7
Meg Wiseman 3
1. S.W.O.T Analysis
Strengths Weaknesses
Well known logo Focuses purely on women
Simple effective design Old fashioned looking logo
Opportunities Threats
Increase sales Rebranding may not increase
Reach out to other buyers sales
Have a new modern look People may prefer the
traditional look
Nivea Body has a well-known traditional looking logo. Simple in colour and
style it has proven effective to its targeted audience. The weakness held
upon this though is looking too simple and plain for this day and age. The
words that come to mind to me are old fashioned and out of date.
Think of the possibility to expand revenue, increase sales, and boost profit
margins. To give Nivea a sophisticated new look. To reach out to other
buyers. Nivea largely targets its products towards woman. Why not target
men as well. Like I said before times are changing and we must change with
them. Men nowadays care about their attire just as much if not more so as
woman do. Nivea needs to be swarve and stylish for the men. Caring and
nurturing for the woman. To be bold yet simple at the same time.
Meg Wiseman 4
1.3 Examples
Here some examples of companies that have rebranded their company logo
which has proven to be successful.
Pepsi (2)
Meg Wiseman 5
2. Opinions for Rebranding Nivea Logo
3. My Idea’s
I think we should change the colour slightly to a blackish colour for the male
products .A completely different colour for the women’s products i.e. pink or
yellow. I think an image should be added to the logo. The overall design
should be a lot bolder and have a stronger crisper looking font style.
Think of the opportunity in what rebranding can do for Nivea. I believe Nivea
needs a change, a new look. To be able to portray a new message to
potential buyers. The results in are crystal clear the opinions rock solid.
Make your company look like the company of today. I would like to start on
the design for the new Nivea as soon as possible.
Meg Wiseman 6
5. References
http://www.underconsideration.com/brandnew/archives/kfc_past_logos.gi
f figure (1) page 5 – 7/08/07
http://www.cultureby.com/photos/uncategorized/pepsi_logos_thanks_to_
beene.jpg figure (2) page 5 - 7/08/07
Meg Wiseman 7