How does Dialog marketing work

Dialogs are triggered by transitions

Transitions set will vary across companies ,though metrics
used is RPF
Dialogue moves the customer to another transition, at
which point a new dialogue with a different goal kicks in
Dialogues play out across multiple channels depending on
Content of the message
Urgency of the situation.
Customer value-low, medium high valued customers
Eg personalized e-mail, or an alert to a salesperson to make
a call.

Transitions Dialog
Example
A regional grocery website
identified people who
ordered more than four
times were very likely to
become regular customers.

Dialogue-marketing system
was programmed to respond
to new customers via e-mail

It used steep store-financed
discounts for those first four
purchases.

After purchase number four,
the system automatically
begins generating less
expensive treatments.
Data Rich Data Poor
Some companies collect masses of data and cut that information
every which way
Individual transitions are recorded thereby individual customers are
targeted
Some companies cant track individual transactions
They perform dialog marketing on some analysis of historical data