Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • Oracle Set To Acquire Responsys

    Загружено:

    nikunjbansal909
    5 просмотров1 страница
    Oracle agreed to acquire marketing cloud software provider Responsys for $1.5 billion, with Responsys' board approving the deal and expecting it to close in the first half of 2014. This acquisition follows Oracle's purchase of Eloqua over a year ago and Salesforce's acquisition of Exact Target in July 2013, as these companies seek to bolster their marketing cloud capabilities through strategic acquisitions in the marketing technology sector.

    Исходное описание:

    11

    Оригинальное название

    article

    Авторское право

    © © All Rights Reserved

    Доступные форматы

    DOCX, PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    Oracle agreed to acquire marketing cloud software provider Responsys for $1.5 billion, with Responsys' board approving the deal and expecting it to close in the first half of 2014. This acquisition follows Oracle's purchase of Eloqua over a year ago and Salesforce's acquisition of Exact Target in July 2013, as these companies seek to bolster their marketing cloud capabilities through strategic acquisitions in the marketing technology sector.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    5 просмотров1 страница

    Oracle Set To Acquire Responsys

    Загружено:

    nikunjbansal909
    Oracle agreed to acquire marketing cloud software provider Responsys for $1.5 billion, with Responsys' board approving the deal and expecting it to close in the first half of 2014. This acquisition follows Oracle's purchase of Eloqua over a year ago and Salesforce's acquisition of Exact Target in July 2013, as these companies seek to bolster their marketing cloud capabilities through strategic acquisitions in the marketing technology sector.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Oracle set to acquire Responsys

    Oracle has entered into an agreement to acquire marketing cloud software provider Responsys
    for $1.5 billion.
    The board of directors at Responsys has unanimously approved the transaction; it is expected to
    close in the first half of 2014.
    This is one of a few acquisitions in the marketing technology space. Oracle acquired Eloqua just
    over a year ago and Sales force acquired Exact Target to bolster its marketing cloud in July 2013.
    Mark Hurd, president at Oracle said: Our strategy of combining the leaders across
    complementary technologies signifies Oracles overwhelming commitment to winning and
    serving the CMO better than any other software company in the world.

    Вам также может понравиться