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This Fitness First rebus ad features the tagline Fitness at Fifty.

Apparently, this ad is aimed at Fitness Firsts members who are Fifty

years old and above. The idea for the ad came from the result of a
research that shows how a big chunk of the population of Fitness
First members are enior citi!ens or approaching their senior years.
"ost of Fitness Firsts advertisements are actually targeted at the
youth or middle#aged customers, somewhat neglecting the segment
of seniors. Fitness at Fifty also aims to serve as an inspiration or
motivation for seniors or those who are approaching their senior
years to keep on working out and being $t since it is proven that
e%ercise will do them well. The ad was constructed in an infographic#
type manner and it features the di&erent perks or advantages of
working out.