MBA, BBA, BCA, MCA, BSC-IT, MSC -IT Assignments for SMU (Sikkim Manipal

University)
Call +91- 9727035877 to enquire. Whatsapp: 9830110214.
Mail: projecthelpforyou@gmail.com

FOR FULL ASSIGNMENTS, PLEASE CALL ON 09712985389.WHATSAPP: 9830110214

How much time is required for delivery of the support after the payment?
You will receive the support in just 15 minutes by email after the payment.
However, in some unavoidable circumstances it may take maximum of 8 hours
after the actual payment credit.
Price: we make different answer to each student, so need 1 day time to make
some changes after payment.
You will get solved assignments after 1 Day of payment, in word doc as per SMU
new guidelines.

Charges are :
Semester 1 : Rs 1200/-
Semester 2 : Rs 1200/-
Semester 3 : Rs 1200/-
Semester 4 : Rs 1500/-

We also provides MBA project synopsis ans projects reports as per SMU
guidelines.
We have lots of ready project to save your time. .

Project Charges: Rs.1500/-

Mode of delivery: All our services will be delivered by email only.

SAMPLE:---

FOR FULL ASSIGNMENTS, PLEASE CALL ON 09712985389.WHATSAPP: 9830110214

BEST QUALITY ASSIGNMENTS. PROVIDING FOR LAST 3 YEARS SUCCESSFULLY.

DRIVE- Fall 2014

PROGRAM/SEMESTER- MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN
(SEM 2)
SUBJECT CODE & NAME- MK0015-Services Marketing and Customer Relationship
Management

Q1. Positioning a service in the marketplace is much like positioning a product.
Explain Service positioning and its purpose with the help of an example.
(Explanation of service positioning-2, Explanation of purposes-6, Example-2) 10 marks

ANS:
Service positioning: To position a service, you need to carry on customer research program. This
program helps you to identify what newspapers and magazines your customers are reading. It will tell you
where the customers get their information from. And it should tell you which media they are using for
information about any service. Your market targeting survey and customer research will help to choose a
proper media that is best for reaching your customers. We have discussed how we can target and reach
customers. Now, we will move on to positioning of services. Positioning is the process of designing a
company's service offers and images so that, it acquires an individual and valued position in the minds of
the customers. The objective of positioning a service is to ensure that it occupies a


Q2. Elaborate GAP analysis in detail.
(Explanation of GAP Model)
ANS:
GAP Model and GAP analysis: A gap analysis helps bridge that space by highlighting which
requirements are being met and which are not. The tool provides a foundation for measuring the
investment of time, money and human resources that's required to achieve a particular outcome. The gaps
model was first introduced in the year 1985 and it provides an excellent structure to manage service
excellence and customer-driven innovation. This

Q3. Interaction plays a lead role in building customer relationships.
Explain CIM in this context.
(Explanation of CIM, Explanation of Methods) 10 marks
ANS:

Customer Interaction Management
Customer Interaction Management constitutes the customer relationship technologies with addition of
technology-based interactive solution. The interactive channels that are currently available enable very
effective customer interactive communications which leads to customer interaction management, which is
an important dimension of customer relationship management. A management system is required to
manage this relationship between the company and customer. This management system is called
Customer Relationship Management (CRM). CRM provides information regarding the customers to the
organisation. CRM can benefit both the company and the


Q4. What are the various types of conflicts in marketing services?
(Explanation of types) 10 marks
ANS:
Types of conflicts
There are five different conflicts given below. There are certain occasions when these modes need to be
used or applicable. Let us briefly explain those situations and the behavioural aspects that need to be
possessed by the marketing personnel while dealing with the customers.


Q5. Elaborate the important steps that service providers should bear in mind while implementing
one to one marketing. (Explanation) 10 marks

ANS:

The mechanics of one-to-one marketing are complex. It is one thing to train the sales staff to be warm and
attentive, and quite another to identify, track and interact with an individual customer and then
reconfigure product or service to meet that customers needs. One-to-one marketing involves gearing the
organization to deal with valuable customers on an individual basis. This is not unattainable, but the effort
should be worth the benefits that accrue. One-to-one or relationship marketing means being able and
willing to change ones behaviour towards individual customer based on what the customer tells the
company and what else the company knows about that customer.
There a

Q6. Write short notes on:
a) E-CRM
b) Customer Retention
(Meaning, opportunities and benefits-5, Meaning and Strategies-5) 10 marks

ANS:
a)

E-CRM
A review of organisational mission/vision statements suggests that e-CRM companies are generally
positioning themselves as exemplars of customer satisfaction provision and relationship management.
However, recent industry analysis suggests that their organisational customers generally report low to
ambivalent ratings on customer satisfaction measures (our study also supports these findings). This
discrepancy could be partly attributed to very little empirical inquiry having appeared to date to assess the
efficacy of existing relationship marketing theories within this fast-moving industry. The current study
provides an exploratory investigation that looks at the well-
DRIVE- Fall 2014

PROGRAM- MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)

SUBJECT CODE & NAME- MK0016- Advertising Management and Sales Promotion

BK ID- B1809

CREDIT & MARKS- 4 Credits, 60 marks

Q.1: Discuss the DAGMAR approach in setting objectives and measuring effectiveness of
advertising.
Meaning of DAGMAR approach (2 Marks)
Explanation of DAGMAR approach (8 Marks)

ANS:
Meaning of DAGMAR approach:
DAGMAR is an acronym: Defining Advertising Goals for Measured Advertising Results. The approach
involves setting specific, measurable objectives for a campaign to determine if specific objectives were
met. Specifically, DAGMAR seeks to communicate a specific message through four steps: Awareness,


Q.2: What is Gestalt psychology? Explain with examples how it resembles the way a person fits in
the advertising message with his/her existing knowledge.
Discussion about Gestalt psychology (3 Marks)
Explanation(7 Marks)

ANS:
Discussion about Gestalt psychology:
The German word Gestalt means a whole, or a configuration, where the whole is more than its individual
parts. A person has an inner map he has developed over a lifetime and he wants to keep it simple,
familiar, functional and consistent.

Q.3: Advertising is a paid form of communication. It has gained its significance since it attempts to
build a positive attitude towards a product. Explain the characteristics and objectives of
advertising.
Definition of advertising (2 Marks)
Characteristics (4 Marks)
Objectives (4 Marks)

ANS:
Definition of advertising:
Advertising is rather an informal word that comprises an immense number of activities. It can be anything
from jokes and cartoons on the coasters and placemats on a bar table which just has a famous alcoholic
beverage manufacturers name and logo in one corner.

Q.4: What is above the line and below the line activities with respect to marketing
communications? Explain the concept in detail.
Define media(2 Marks)
Explanation of the concepts(8 Marks)

ANS:
Define media:
The commercial world uses the word media as a collective term to present its services to its specific
target group. There are a number of mediathat make message delivery far more focused and effective.
More innovative use of newspaper space, interactive media, electronic hoarding with moving messages,
Internet, direct marketing, are only some of them.

Q.5: Describe the AIDA model of consumer response hierarchy with the help of diagram.
Explanation of AIDA model(8 Marks)
Diagram(2 Marks)

ANS:
Explanation of AIDA model:
AIDA stands for attention, interest, desire, and action. The AIDA model can be used by organizations to
guide marketers to target a market effectively.The AIDA model is an approach used by advertisers to
describe the different phases of consumer engagement with an advertisement.. AIDA is a historical

Q.6: Describe some of the strategies for effective marketing and advertising in rural market.
Discuss the nature of rural market(2 Marks)
Strategies(8 Marks)

ANS:
Discuss the nature of rural market:
Rural market requires deep understanding of rural emotions, aspirations, needs and greeds, which are
different from the urban psyche.Rural marketing environment is different, just as the rural psychology is
and this challenge needs to be addressed and treated with respect.
DRIVE-Fall 2014
PROGRAMMBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAMEMK0017- E-MARKETING
BK ID-B 1810
CREDIT & MARKS-4 Credits, 60 marks
Q1. What is e-mall? Explain the various types of online stores in an e-mall. (Definition of e-mall,
Various types of online stores) 2, 8
Answer:

e-Malls
e-Malls are Web sites that feature links to numerous online shopping sites. Some of these portals offer e-
wallet technology, so you only need to enter a credit card number and shipping information once, even if
you shop numerous online stores. e-Malls offer links for as many as 500 to 12,000 online stores.

Q2. An electronic marketplace (e-marketplace) refers to a website created for common interest. It
integrates the online and physical component of a company. Discuss the five kinds of partners in an
e-marketplace.
(Explanation of e-marketplace, Five kinds of partners in an e-marketplace)3, 7
Answer.
Explanation of e-marketplace
An e-marketplace is a location on the Internet where companies can obtain or disseminate information,
engage in transactions, or work together in some way. Most of the e-marketplaces provide two basis
functions: 1) they allow companies to obtain new suppliers or buyers for company products,) developing
streamlined trading networks that make negotiating, settlement, and delivery more efficient. Currently e-
marketplaces exist in many different industries.

Q3. Discuss the major legal and ethical issues in e-marketing.
A. Legal issues
B. Ethical issues
(Legal issues, Ethical issues)6,4
Answer.
In genealogy and law, issue usually means a person's lineal descendants, natural born children, their
children, and so on. These are distinguished from heirs, which can include other kin such as a brother,
sister, mother, father, grandfather, uncle, aunt, nephew, niece, or cousin. This definition may be
significant with respect to wills and trusts. No issuemeans to have no natural descendants.

Q4. Explain the factors that influence e-consumers buying behaviour. (Definition of e-marketing,
Factors influencing) 2, 8
Answer:

Meaning and History of e-Marketing
e-Marketing1 can be defined as 'Achieving marketing objectives through use of electronic
communications technology'. It can be described as an act of trying to achieve marketing objectives
through electronic or digital means. It can also be called as Electronic Marketing. Internet is used for most
e-Marketing2 campaigns, such as e-

Q5. Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
(Explanation of 2P+2C+3S formula in detail, Diagram)8,2
Answer.
Explanation of 2P+2C+3S formula
The marketing mix is built around the theory of transaction. These are explained by the exchange of
paradigm. The series of particular functions brings uniqueness to e-marketing. These can be synthesised
in the 2P + 2C+ 3S formula: personalisation, privacy, customer service, community, site, security, sales
promotion.
T

Q6. Discuss the selling methods and sales promotion of E-marketing
(Explanation of Selling method, Explanation of sales promotion of e-marketing)5,5
Answer.
Selling method
Successful Internet marketing campaigns borrow heavily from traditional direct response
techniques. These principles have been extensively tested, re-tested, and proven to be effective over time.
Use proven sales techniques
Ask for the order - as many times as you can with large BUY NOW or Add To Cart buttons positioned
near each
DRIVE - fall 2014
PROGRAM/SEMESTER- MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME- MK0018 International Marketing

Q.NO.1 Discuss the different management orientations of a company. How does it affect
international marketing?
(Management orientations-6, Effect on international marketing-4) 10 marks

ANS:
Management orientations
The form and substance of a companys response to global business opportunities depend greatly
on managements assumptions or beliefs both conscious and unconscious about the nature of
the world. The worldview of a companys personnel can be described as ethnocentric,
polycentric, regiocentric, and


Q.NO.2. Discuss how culture plays an important role in international marketing. Give
some examples of advertisements which failed due to lack of cultural understanding.
(Importance of culture in international marketing, Examples) 6, 4
ANS:

Importance of culture in international marketing
Culture is the way that we do things around here. Culture could relate to a country (national
culture), a distinct section of the community (sub-culture), or an organization (corporate culture).
It is widely accepted that you are not born with a culture, and that it is learned. So, culture
includes all that we have learned in relation to values and norms, customs and traditions, beliefs
and religions, rituals and artefacts (i.e. tangible


Q3. Explain different types of cost based pricing. (Types of cost based pricing,
Explanation) 2, 8
Answer:
Cost oriented export pricing method
The cost oriented export pricing methods are based on costs incurred in the production of goods.
Total cost includes fixed costs and variable costs.
Thus, export pricing may be based on full cost (fixed and variable) or only the variable cost. A
reasonable profit will be added to the base cost to arrive at the export pricing. Thus, cost oriented
export pricing method may be (i) full cost method and (ii) variable cost or marginal cost method.


Q4. Tobacco companies are targeting China as Chinese are heavy smokers. Which
segmentation is this and what are the other international market segmentations? (Tobacco
companies in china segmentation, other segmentation)
Answer:
Tobacco companies segmentation is Behavioural segmentation

Behavioural segmentation focuses on whether people buy and use a product, as well as how
often and how much they use it. Consumers can be categorized in terms of usage rates for
example, heavy, medium, light, and nonuser. Consumers can also be segmented according to
user status: potential users, nonusers, ex-users, regulars, first-timers, and users of competitors
products. Although bottled water may be considered a


Q.NO.5 Write short notes on:
a) e Marketing
b) Spot and forward rates
(a. meaning and benefits of e Marketing
b) meaning and role of spot and forward rates) 5, 5
ANS:
a) e Marketing
E marketing refers to the use of the Internet and digital media capabilities to help sell your
products or services. These digital technologies are a valuable addition to traditional marketing
approaches regardless of the size and type of your business. E-marketing is also referred to as
Internet marketing (i-marketing), on

Q6. Discuss the role and activities of World Bank. (Role and activities of world bank) 2, 8
Answer:
Role: Thus far, the World Bank has had limited, but important involvement in aging issues with
its client countries. This limited involvement reflects the fact that most of the Bank's poorer
clients have a relatively young population, so that the current lending program is focused mainly
on the needs of the younger age groups, such as poor mothers and children. At the same time,
age composition is changing rapidly in these