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Assigned By: Sir Samar Kamal Fazli

Assigned To:
Bushra Mughal MBA-F08-022
Muzna Sehar MBA-F08-106
Fiza Fatima MBA-F08-030
Hafiz Ali Naeem MBA-F08-034
Syed Zargham Abbas MBA-F08-146
Strategies for Successful
In the ancient world, writers such
as Aristotle, Cicero, and Quintilian were some of Greek
and Roman practitioners of the art of rhetoric or
persuasion. Its roots are deep. Its heritage is oral. Non-
written communication is known as oral communication.
For example speaking, delivering lecture, reading,
interviewing etc are some forms of oral communication.
The sentence structure of oral communication are
simple. This medium uses shorter words and shorter
sentences. It brings prompt feed back.
The Chapter Consist of Two
Basic Parts:
Strategies for Improving Oral
Strategies for Reducing Stagefright
Strategies for Improving Oral
To make our presentation meaningful, we need a strategy.
This section takes us through the steps needed to be
effective in oral communication.

Steps for Preparing Oral Presentation

Kinds of Oral Presentation
Ways of Delivering Oral Message
Strategies for Using an Effective Oral
Strategies for Effective Non-Verbal
Steps for Preparing Effective
Oral Presentation:
Determine the Purpose
Analyze the Audience & Occasion
Select the main Ideas for the Message
Research the Topic
Organize Data and Write Draft
Create Visual Aids
Rehearse the Talk
Determine the Purpose:

We communicate to produce a result. We wish something to

occur as a result of our words. On the macro level those
goals are:
To inform or instruct
To persuade
To entertain
Analyze the Audience &
Whether one writes or speaks, the
message must be adapted to the audience. If you talk within
your organization, you will have some idea about who and
how many people will be in the audience.
If all audience members have same occupation then we can
use more technical expressions and illustrations.
Select the Main Idea for
We should select the main idea for the
message firstly. Then we should those information which
support our main idea.

Research the Topic:

It is obvious that we
will not possess all information relating our central theme.
Thus, we facts data information and it require complete
research on the topic
Organize the Data & Write
After collecting all the data we should organize
it in proper form as we have to present in front of the
audience and after that write the draft. This include the
Summary or Conclusion
Create Visual Aids:
Some presentations do
not require visuals. It would be odd to include an over
head of the major dates in the career of a retiree. It
would be odd if the visual is required and we do not
present it.

Rehearse the Talk:

Always imagine that
audience is in front of you. This is only possible if we
make rehearsals many times and revise important points.
Kinds of Oral Presentation:
There are four
kinds of oral presentation

Strategies for an Effective Oral
Vocal Quality
Strategies for an Effective Non-
verbal Delivery:
Facial Expressions
Strategies for Reducing
Being at ease, or simply giving the
impression of being at ease is difficult for most people.
Few people can approach an audience without some
feeling of discomfort.
Pickup any newspaper, read what person have to say
about situation demanding a performance in front of the
people. Many resist and fear the idea.
Signs of Discomfort:
Signs of discomfort are
usually experienced. The heart rate increases and the
blood pressure & body temperature rises and some say
their mouth feel dry. Look carefully at each of the above
stated points. You may be aware of these things but they
are not obvious to the audience.