MY OWN LINE

MILEY CYRUS/ WAL-MART

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Type of store?

BRAND LOGO

JENNIFER LOPEZ/ KOHLS

Type of store?

BRAND LOGO

P. DIDDY/ SEAN JOHN

Launched in 1998
Revenues now
exceeding $100 million
annually.

Type of store?

BRAND LOGO

KIMORA LEE- BABY PHAT

Type of store?

BRAND LOGO

MARY KATE AND ASHLEY

Target Audience: Tweens

Type of store?

MARY KATE AND ASHLEY/ THE ROW

Top luxe designs
39,000 alligator backpacks sold out

Type of store?

BRAND LOGO

ITS YOUR TURN!

Create a:

Business Name
Logo
Line Name

Write a Business Plan, explaining the vision for

your line.