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NEW COKE

TIMOTHY`s COFFEE

Coca Cola one of the most successful


brands in the world but even they had
their shares
of blunders
In 1985, Coke released a new version
of classic coke which was smoother,
rounder yet bolder
It was seen as a great tampering
rather than an improvement. The
reactions were intense.
New Coke failed to sell so far so that
the classic coke started selling in
black market 30$ per case

Offered a coupon/ free sample


for following them on social
media
Offered more than they could
deliver and exhausted their free
K-cup only after 3 days
Two weeks later sent out a
message saying it was on first
come first serve basis
Despite an apology video
Timothy is still trying to recover
from the fan backlash

PEPSI ENTERING CHINA

Happened when Pepsi


expanded market in China
Launched with the slogan,
Pepsi brings you back to life
What they did not realize that
the phrase translated to Pepsi
brings your ancestors back
from grave
Lesson: Cultural research
before launching
GROUP 6

Anuradha Bhuvanesh Chin