The Changing Landscape

Marek Robinson
Honeywell

Consumers Expectations
Consumers expect to buy on-line
Engage in different ways
Look for help when required - Chat

Easy to Install - DIY

Sign up for remote services on-line

Products need to look Cooler

Drivers
Broadband

Touch Screens

Smart Devices

Cloud Technology

Anywhere Access

Apps, Apps, Apps

Where is your Competition Coming From?

Do you even recognize your competition?

What skills do you need?

Complex

Easy

Opportunities Preferred Choice of Consumers

Likely Buyers: First Choice of Smart Home Provider (Q4/13)
"Q7275. From which types of companies would you most want to acquire these types of systems?"
(Among BB HHs Likely to Buy Specified Package)
50%

47%

50%

A home security system

company

40%

A cable or satellite TV
company

40%

An electronics retailer

2%
7%
11%

13%
8%
8%

10%

8%
9%
6%
9%
7%

20%

13%

30%
12%
7%
10%
4%
13%
14%

% Selecting Provider as Top

60%

0%

A broadband Internet provider

A mobile phone service
provider
An electric service provider

Safety
(n=329, 5.4%)

Security & Safety

(n=401, 4.89%)

Home Management
(n=337, 5.34%)

Source: 360 View: Energy and Broadband Households Q4 2013

N=2,500 Broadband heads-of-households
2013 Parks Associates

A home improvement retailer

Opportunity

Local Alarm Company

Know, Like, & Trust
Find new segments

What actions can you take?

Think Differently

Processes
Programs
Products

Cant stand on the sidelines

World Changing around us
New Opportunities

New Skills
Right Partners