TMC COLLEGE

BBEC 107 CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR
BBEC 107
MIDTERM
(2014)
NAME

__________________________________________

IC/PASSPORT NO

___________________________________________

COURSE TITLE

DIPLOMA IN BUSINESS MANAGEMENT

DURATION
:
1.5 HOUR(S)
______________________________________________________________________________
INSTRUCTION TO CANDIDATES:
1.

Please read the instruction under each section carefully.

2.

Candidates are reminded not to bring into examination hall/room any form of
written materials or electronic gadget except for stationery that is permitted by the
invigilator.

3.

Students who are caught breaching the examination rules and regulation will be
charged with an academic dishonesty and if found guilty of the offence, the
maximum penalty is expulsion from the college.

4.

Answer ALL the questions.

(The question paper consist of 2 printed pages including front page)
***DO NOT OPEN THE QUESTION PAPER UNTIL YOU ARE TOLD TO DO SO***

--------------------------------------------------------------------------------------------------------------------------Section
TOTAL

Score

TMC COLLEGE

BBEC 107 CONSUMER BEHAVIOUR

Answer ALL the questions. [40 marks]

1.

Define consumer buying behaviour.

(3 marks)

2.

List ANY THREE (3) factors that affect consumer buying behaviour.

(3 marks)

3.

Differentiate culture and subculture.

(4 marks)

4.

List and explain briefly the THREE (3) types of consumer social class.

(6 marks)

5.

Explain briefly TWO (2) reasons of consumer complaints.

(4 marks)

6.

With an aid of a diagram, explain briefly the Maslow hierarchy.

7.

State ANY FOUR (4) ways how a consumer search for information.

(4 marks)

8.

Describe how marketers handle complaints from customers.

(6 marks)

(10 marks)