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Aspects of CRM
There are four aspects of CRM, each of which can be implemented
in isolation:
Active CRM: A centralized database for storing data, which can be
used to automate business processes and common tasks.
Operational CRM: The automation or support of customer
processes involving sales or service representatives
Collaborative CRM: Direct communication with customers not
involving sales or service representatives (self service)
Analytical CRM: The analysis of customer data for a broad range of
purposes
Reeti Agarwal
Reeti Agarwal