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STYLE

&
BRAND
USAGE
GUIDELINES
2014
Presenter Version

Younique Products Style & Brand Usage Guidelines

Preferred Logo Usage

Preferred Logo & Mark


This is the main Younique logo in its text + mark form. It is preferred that
this version of the logo be used above all others. The logo variations
found on the following pages are for circumstances where the preferred
logo will not work visually.

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Younique Products Style & Brand Usage Guidelines

Acceptable Uses of the Younique Logo


The following examples are the only acceptable alternative uses of the Younique
logo outside of the Preferred Logo Usage specification.

Monochrome Logo
It is acceptable to use the Younique logo in pure black.

Text-Only Logo
It is acceptable to use the Younique logo without the mark;
however, it must always be used as an image. Never attempt
to re-create the Younique logo yourself. Only logo image files
approved by Younique Corporate may be used.

Reversed Logo
When using the logo on top of a dark background, the logo
must be in all white. Only approved Younique colors can be
used with the logo.

Mark Only
It is acceptable to use the Younique mark by itself. However,
when used in this way, the text portion of the Younique logo
must be visible somewhere else in the design. Both the text
and the mark must then be spaced at an appropriate distance
from eachother so that the usage still falls within the branding
guidelines (see Unacceptable Logo Usage section for
examples).

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Younique Products Style & Brand Usage Guidelines

Unacceptable Logo Usage


The following examples are to be avoided, with no acception. Using the Younique
logo in any way other than those listed in the Preferred or Acceptable Alternative
Logos section of this document is absolutely prohibited.
Distorting, skewing, or disproportionate re-sizing
If the logo must be re-sized, care must be taken to constrain
the dimensions so that the logo does not become distorted.

Rotation
The logo must never be rotated or placed at an angle.

Text on top of the mark


The Younique text must never be placed above the mark.

Altering the alignment of the text and mark


Never re-position the alignment or placement of the mark or
the text. Never change the distance between the text and the
mark.
Using colors not listed in the Style Guide
Never change the color of the Younique logo. Use only logo
image files that have been provided by Younique Corporate.

Horizontal orientation
The Younique text must never be placed in a horizontal
configuration with the mark.

The addition of special effects


Never add any kind of drop shadows, glows, strokes, or any
kind of other special effect to the Younique logo.

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Younique Products Style & Brand Usage Guidelines

The Younique Color Palette


Using colors not listed in the Style Guide, or otherwise approved by Younique
Corporate, is not permitted. Do not use a color picker tool to copy the colors from
this document into your computer. Always manually type the RGB, CMYK, or HEX
values into your application to ensure the correct colors are being used.

Primary

Secondary

RGB:
80, 0, 77

RGB:
224, 73, 154

RGB:
0, 160, 222

CMYK:
50, 100, 0, 56

CMYK:
6, 86, 0, 0

CMYK:
83, 17, 0, 0

HEX:
#4F004D

HEX:
#E0499A

HEX:
#00A0DE

Body Copy

RGB:
141, 197, 64

RGB:
254, 203, 11

RGB:
0, 0, 0

CMYK:
49, 1, 98, 0

CMYK:
0, 19, 99, 0

CMYK:
100, 100, 100, 100

HEX:
#8DC540

HEX:
#FECB0B

HEX:
#000000

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Younique Products Style & Brand Usage Guidelines

Younique Font Palette


Chalet (Lite)

A B C D EFGH I J K LM N O P
Q RST U V W X Y Z
a b c d e fg h ijklmno pqrstuv w x y z
12345 6789 0
Chalet (Medium)

A B C D E FG H IJ KL M N OP
Q RST UV W X YZ

a b c d efgh ijkl m no pqrstuv w x yz


1 23 4 56789 0
Chalet (Medium)

AB C DE FG H IJ K L MN O P
Q RST U V W X Y Z

a b c de fg h i jk l m no pq rs tuv w x y z
1 23 45 6789 0
Odette Regular

A B C D E F GH I J K L M NOP
Q RS T U V WX Y Z
abc d e f g h i jkl m n o pqr s tu v wx yz
1 23 45 67890

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Younique Products Style & Brand Usage Guidelines

Younique Typography Usage


Below are the ways in which each the Younique Font Palette is used in print and
digital media.

Odette Regular
Never use Odette for anything other
than headline and sub-heading text. It
should not be used for large bodies of
reading text.

Chalet
For large headline and sub-heading
text, and bodies of caption text. Not
for use in large bodies of running
copy.

Large Headlines
Sub-headings

Large Headlines
Sub-headings
Captions
Button Text

Arial Regular
Arial is used for large bodies of
reading text in web pages and emails.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum porttitor, neque a porttitor
ornare, dui risus rutrum eros, nec blandit augue
metus at ipsum. Nullam fringilla felis ut dui rhoncus, vel facilisis nibh convallis.

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Younique Products Style & Brand Usage Guidelines

Younique Typography Rules


Please keep these general rules in mind whenever designing something that is
representing the Younique brand.

1.

3 Fonts Max

2.

Only Approved Fonts

Always keep the number of fonts used in a design to


the absolute minimum. 1 font for very little text is
good. 2 fonts is generally best. 3 fonts should be the
maximum.

Use only fonts approved by Younique Corporate. If


you are having trouble finding the fonts listed in this
document, please contact Younique Corporate.

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Younique Products Style & Brand Usage Guidelines

Typography Usage in PicMonkey


PicMonkey.com is a popular free photo editing app. It does not allow the use
of custom fonts, so a user will be limited to PicMonkeys fonts. The following
PicMonkey fonts have been selected by Younique Corporate as acceptable for use
with the Younique brand, only when using this application.

Quicksand Regular
Use as a large headline, sub-heading,
or short captions.

Large Headlines
Sub-headings
Short caption text

Verdana
Use for large bodies of reading text.

Lorem ipsum dolor sit amet, consectetur


adipiscing elit. Vestibulum porttitor, neque
a porttitor ornare, dui risus rutrum eros,
nec blandit augue metus at ipsum. Nullam fringilla felis ut dui rhoncus, vel facilisis
nibh convallis. Duis libero risus, malesuada
rutrum odio vel, iaculis iaculis diam. Ut aliquam libero dolor, nec sodales urna luctus
quis. Nullam porta cursus leo, nec vulputate sapien tristique quis. Quisque gravida
sit amet nulla nec porttitor. Morbi vel eros
eleifend, commodo turpis in, luctus turpis.
Integer posuere aliquet leo.

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Younique Products Style & Brand Usage Guidelines

Younique Identity Statements


Approved wording and statements that communicate the mission, lifestyle, and
values of Younique.

Company
Mission

Our mission is to uplift, empower, validate, and ultimately


build self-esteem in women around the world through
high-quality products that encourage both inner and
outer beauty and spiritual enlightenment while also
providing opportunities for personal growth and financial
reward.

Our
Story

Founded by a brother and sister team, Youniques


philosophy is centered around the core values of
simplicity, spiritual enlightenment, positive influence
and the celebration of inner and outer beauty. Derek
and Melanie firmly believe that all women should feel
valued, smart, and empowered through opportunities
of personal growth and financial reward! Joining the
Younique family provides opportunities for women to
belong to a company that truly believes that the sky is
the limit!

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Younique Products Style & Brand Usage Guidelines

Younique Identity Statements


The following are approved wording and statements that communicate the mission,
lifestyle, and values of Younique and our products.

Empowerment
Statement

BE BOLD.
BE BEAUTIFUL.
BE YOUNIQUE!

Natural
Beauty
Statement

You only get one face in a lifetime, and it is the first thing people
notice when they look at you. We are committed to helping your
face look and feel beautiful and healthy. We thoroughly research
every single ingredient, and then educate you on what it does
and why its there.
For a lifetime of beauty, we invite you to explore and fall in
love with our high-quality cosmetics. Be Bold. Be Beautiful. Be
Younique!

Mission Headline

FEEL BEAUTIFUL. LOOK BEAUTIFUL. BE BEAUTIFUL.


INSIDE AND OUT!

Rally Cry

Recruitment
statement

UPLIFT. EMPOWER. MOTIVATE.

Living the Younique lifestyle is a commitment to uplifting,


empowering, and validating women everywhere. Its devoting
yourself to helping a global family of women realize their
potential for personal growth and financial reward. Together, we
make a beautiful team!
Are you ready to Live Younique? Join the family today!

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Younique Products Style & Brand Usage Guidelines

Layout Grids
Younique makes use of layout grids in order to acheive consistent, professional
looking design assets. Below is a simple example. A list of grid template
downloads can be found on the following page.

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Younique Products Style & Brand Usage Guidelines

Layout Grids
InDesign
http://www.thegridsystem.org/tags/indesign/

Photoshop
http://www.thegridsystem.org/tags/photoshop/

Illustrator
http://www.thegridsystem.org/tags/illustrator/

PDF Grid Maker


https://pdfgridder.org/gridder/

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