To

: Ms. Maricar Rosal

From

: Lai Raymundo
: James Verzosa

Subject

: SMDC Executive workshop outline

Customer Journey Mapping and Sketch board design

DAY 1
AM session
Welcome and opening remarks
Introduction to the process
Teams and setup
Start and end points
Journey map
Moments of truth
Design challenges
Share back and review
PM session
Start and end points
Journey map
Moments of truth
Design challenges
Share back and review
DAY 2
AM session
Intro to drawing
Teams and setup
Structure sketchboard
Design targets for team members
Exploratory sketching
Share back and review
PM session
Select options for development
Development sketching
Sketch board assembly
Select, build, refine,
Share back and review
Process / policy agreements
Closing remarks