New Unit 6 Digital Graphics

Assignment 1 Task 3

Alex Pippard

Activity
Find two different types of advertising graphics
from different sources. Try searching for
graphics relating to:
Healthy eating
Recycling

These graphics can be logos, photographs,

leaflets, posters

Activity
Present these graphics with an explanation of their purpose,
intended audience and their features, including:
type vector graphic or bitmap image (photograph)
text
composition
use of colour and texture
size and position
characters and objects
file type and sizes
resolution
The Features of Digital Graphics presentation will help you.

Activity
When describing the purpose of the graphic
make sure you use at least one of these key
words: Inform
Educate
Promote
Advertise
Change behavior

Example
Explain the purpose of the graphic.
Its purpose is to get people to change their behavior and donate
books to Oxfam to raise money for charity.
Who are the indented audience?
The intended audience is the general public, especially people
who give to charity.
What type of image is it (vector or bitmap)?
This is a bitmap image.
What is the file type and size?
The image is a .jpg and is 379 KB in size, with a high resolution.
What text does it have?
It uses a small amount of text, including powerful short sentences
and a longer explanation of what it wants the viewer to do.
Talk about the composition of the graphic, including size and
position of the objects on it.
There is a large eye-catching cartoon of a book at the top of the
page, with all the text underneath. The name and slogan of the
charity is at the bottom, in a different colour. The image and text
are slanted slightly to attract attention.
What colour does it use?
There are only three colours used in the entire graphic.

Your task

Image - Recycling
1. Explain the purpose of the graphic.
To introduce people to recycle more

1. Who are the indented audience?

2. Everyone

Your task

Image - Recycling
3. What type of image is it (vector or bitmap)?
Vector image

4. What is the file type and size?

PNG
33.2 KB
588 x 418

Your task

Image - Recycling
5. What text does it have?
it has big, bold writing RE and normal writing at
the end

6. Talk about the composition of the graphic,

including size and position of the objects on
it.
The image is in a rectangular shape and gets
longer going down
. What colour does it use?
Green

Your task

Image - Healthy
Eating
1. Explain the purpose of the graphic.
The purpose of the image is a idea of
eating healthy food

1. Who are the indented audience?

2. Everyone

Your task

3.
4.

What type of image is it (vector or

bitmap)?
Bitmap

4.
5.
6.

What is the file type and size?

JPEG
496 x 372

Image - Healthy
Eating

Your task
5. What text does it have?
1. It has no text

6. Talk about the composition of the graphic,

including size and position of the objects on it.
1. The image is of vegetables

7. What colour does it use?

8. It has multiple colours

Image - Healthy
Eating