Describing a Company, the Product(s)

Offered and the Customers Served

The Adventure Seekers:

Jerome Hiraoka
Junelle Agcaoili
Shiela Bagcal
Ryo Nakamura
Alissa Coker

The SWOT Analysis

Strengths
Location
Second oldest public aquarium in US
Passionate employees
Institution of UH Manoa

Collection of aquatic species

Weaknesses

Funding for projects, improvements,

marketing and research and keeping up with
sustaining aquarium

Lack of investments

Opportunities

New vision committed to Education

Education Department
Volunteer Program
Library
Research Facility

Threats
Tourism is the #1 source of revenue
The need for new exhibits and
improvements with little funds
available makes it difficult to keep up
with the Jones (or keeping things
current)

Waikiki Aquarium Core Product

Fun

Inspiring

Conservation

Education

Appreciation