Dear sir/ madam,

Im Ms. Pranjali S. Kurle, student of Mulund College of Commerce, Mulund

(w)Studying

M.com (II) and presently doing a project on Consumer buying

behavior towards Parle products. I request you to kindly fill the questionnaire below
and assume you that the data generated shall be kept confidential. I would be obliged
if you co-operate with me in filling the questionnaire.
Name :
Gender : M

Age :
Marital status:
Occupation : Student

Service

Business

Other

Address :

( For Academic Purpose Only )

Questionnaires:
1. Have you heard about Parle Products?
Yes

No

2. Do you use Parle products?

Yes

No

3. Do you like Parle Products? If yes then which products do u like?

Biscuits
Chocolates

Snacks
Soft Drinks

4. What Parle products you are aware of ?

Biscuits
Chocolates

Snacks
Soft Drinks

5. Which Parle biscuit do you buy in particular?

Parle-G

Milano

Hide & seek

Crack jack

6. Which products do you buy frequently?

Marie
Milano
Crack jack

Parle-G

7. Are you brand loyal to the Parle Products?

Yes

No

8. Would you continue to by Parle Products if its Price Rise Up to 10% ?

Yes

No

9. On which occasion do you buy Parle Products?

Daily

Weekly

Monthly

Occasionally

Festival
10. Do you buy Parle products in bulk quantities, if yes then which products do u
buy?
Biscuits

Snacks

Chocolates

All

Soft Drinks

11. Are you satisfied with the products of Parle ?

Taste

Price

Quality

Packaging

12. Which of these factors affects your purchase?

Advertisement
Suggestion from friends and relatives
Attractive Display
Doctors Advice
Brand Ambassadors
Ingredients

13. Would you recommend others in buying Parle products?

Yes
No
14. If not Parle products which other product do you purchase?
Cadbury

Britannia

Amul

Sun feast

15. Are Parle Products available in the market ?

Yes

No

16. If your preferred Parle product is not available for repeat purchase then what will
you do ?
Postpone Purchase
Switch over to other brand
Go to the other shop to search for your preferred brand
17. Which media of advertisement influence your purchase?
Television
Hoarding

Newspapers
Display

Brochures

18. Do you find Parle products Economical ?

Yes

No

19. If not Parle soft drink ( fruity , Appy,LMN) then which soft drink do you buy?
Coca-cola

Miranda

Mountain-Dew

20. How would you rate Parle products over all?

Excellent
Good
Bad
Moderate

Thank you for your time and consideration..!!