Summer Project Report

on

CUSTOMER SATISFACTION IN BIRLA SUN LIFE

INSURANCE"
Submitted to:

Ms. Shalini Sharma

Supervisor

Submitted by:

Imamuddin
Roll No. 1025670
MBA- III Sem.
Sep. 2014
to

MAHAMAYA TECHNICAL UNIVERSITY,NOIDA

DEPARTMENT OF MANAGEMENT STUDIES

D.N.S COLLEGE OF ENGINEERING & TECHNOLOGY
DIDAULI NH-24 J.P NAGAR (U.P.)

CUSTOMER SATISFACTION IN BIRLA SUN LIFE

INSURANCE"
by
IMAMUDDIN
MBA - IV SEMESTER
SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES IN THE PARTIAL
FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
AT THE
DNS COLLEGE OF ENGINEERING AND TECHNOLOGY
SEP. 2014
The author hereby grants DNS College of Engineering & Technology permission to reproduce and to
distribute publicability, paper and electronic copies of the project report in whole or in part.

Signature of student
Department of Management Studies
Sep. 2014

Certified by
Ms. Shalini Sharma
Project Supervisor

Accepted by
Mr. Harshwardhan Singh
HOD
Department of Management studies

CONTENTS

Chapter No.

Title

Page No.

Acknowledgement

1. Introduction

2. Objective of the Study

15

3. Scope & Importance

16

4. Company Profile

17

5. Product Profile

21

6. Literature Review

67

8. Research Methodology

84

9. Findings & Analysis

87

10. Conclusions

102

11. Suggestions

103

12. Limitations

105

13. Bibliography

106

14. Annexure (Questionnaire)

107

ACKNOWLEDGEMENT

I express my heartfelt gratitude Ms. Shalini Sharma (Project Supervisor) for giving me
the opportunity to do the Project Work and for providing me this learning experience in this
esteemed organization.

Heartiest thanks to Mr. Harshwardhan Singh (HOD, DNS College of Engineering &
Technology, Amroha) and other faculty members, librarian and all other staffs of my
esteemed institute for their time to time assistance.

Lastly I would express my sincere thanks to all respondents for their cooperation. I am
extremely obliged and highly thankful all those who have contributed to completion of this
project.

Imamuddin
MBA- III Sem.